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What is the MOST MEANINGFUL
aspect of your work?
Illustration from The Well of Being by Jean Pierre Weill
Not all meanings of work
are equally meaningful.
What HR gets wrong
Many strong ’s= a strong WE
Used with permission
Neglected ’s = a weak WE
Sources of
Meaningfulness in Work
Self Other
People
Work
Context
Self
Research on New
Employee Orientation
Is it better to emphasize
organizational or
individual identity?
2 Studies
3 Experimental Conditions
Control
Organizational Identity
Individual Identity
Study 1 Results:
Customer Satisfaction
Control
Organizational Identity
Individual Identity
Study 1 Results: Turnover
Control
Organizational Identity
Individual Identity
+250%
+157%
Control
Organizational Identity
Individual Identity
Study 2
Results:
Job Performance
Job Satisfaction
Engagement • Retention
Other People
Leaders: Stewards of Meaning
The Most Powerfully Motivating
Condition You Experience:
To build
meaning
at work:
help your
employees
achieve
what they
care about
most every
day.
The Work Context
The Company's primary
objective is to maximize
long-term stockholder
value, while adhering to
the laws of the
jurisdictions in which it
operates and at all times
observing the highest
ethical standards.
I’m so inspired—NOT!
Our mission: to inspire and nurture
the human spirit — one person,
one cup and one neighborhood at
a time.
Now that’s better!
Our values:
• Creating a culture of warmth and belonging,
where everyone is welcome.
• Acting with courage, challenging the status
quo and finding new ways to grow our
company and each other.
• Being present, connecting with transparency,
dignity and respect.
• Delivering our very best in all we do, holding
ourselves accountable for results.
Design Work to Be Meaningful
Characteristics
of Work
• Task Identity
• Task
Significance
• Autonomy
• Feedback
Psychological
States
•Meaningfulness
•Responsibility
•Knowledge of
Results
Job crafting
Alfred Nobel, 1833-1888
“The Merchant of Death is Dead”
hbr.org/search/Valcour/0
facebook.com/DrMoniqueValcour
linkedin.com/in/moniquevalcour
@moniquevalcour

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The Soul of Work: Why and How to Make Work More Meaningful