The document discusses creativity and innovation. It defines creativity as coming up with new, different, or unexpected ideas. It identifies some qualities of creative people as motivation, expertise, and creative thinking skills. It also discusses several theories of creativity. The document then defines innovation as new ideas that are brought to market. It outlines different types of innovation and models of innovation management. Finally, it provides references for further reading on creativity and innovation.
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Creative Thinking
Skills
These are ones we can learn and exercise
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“Do what you’ve always done and you’ll
get what you’ve always got”
DANGER of complacency and of developing limiting beliefs
or a restrictive mindset
http://www.creative4business.co.uk
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Creativity is that you keep an open mind and
evaluate all of the options open to you
This does not mean that you have to change at all but that
you are looking for new opportunities
http://www.creative4business.co.uk
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The right-left brain
dichotomy
Do you really believe that?!
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H. Kanematsu and D.M. Barry, STEM and ICT
Education
Creative Person
Creative Product
Creative Process
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James C. Kaufman and Beghetto introduced a "four
C" model of creativity
mini-c
("transformative learning" involving "personally meaningful interpretations of
experiences, actions, and insights")
little-c
(everyday problem solving and
creative expression)
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James C. Kaufman and Beghetto introduced a "four
C" model of creativity
Pro-C
(exhibited by people who are professionally or vocationally creative though not
necessarily eminent)
Big-C
(creativity considered great in the given
field)
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New Ideas Brought to
Market
Not every idea or invention can be an innovation!
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Kinds of Innovation
● Product/Service
○ is a change in what organizations offer to the market
● Process
○ is a change in how the offer (product or service) is delivered to the market
● Business Model
○ is a change of business elements that enable the firm to create and
appropriate value
● Position
○ is the creation of a new market niche, a new position in the consumers' minds
of an existing product
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6.1 - What is innovation management?
Innovation management is about how
organizations and their employees manage their
innovation activities
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Basic
Research
Applied
Research
ManufacturingMarket
Technology Push Model
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Market
Needs
Development
ManufacturingMarket
Market Pull Model
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Knowledge specialization:
New fields, new disciplines of knowledge appear due
to the merge of existing ones
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Workers’ mobility and geographic dispersion:
Knowledge is more geographically dispersed
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Increasing number of actors involved in the process:
Venture capitalists, incubators, accelerators, large
firms, etc.
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References
Books
Where Good Ideas Come from, by Steven Johnson
Innovation You, by Jeff DeGraf
STEM and ICT Education, by H. Kanematsu and D.M. Barry
Solving Problems with Design Thinking, by Jeanne Liedtka, Andrew King, and
Kevin Bennett
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References
MOOCs
Coursera
Design Thinking for Innovation
https://www.coursera.org/learn/uva-darden-design-thinking-innovation/home/welco
me
Innovation Management
https://www.coursera.org/learn/innovation-management/home/welcome
Ignite Your Everyday Creativity
https://www.coursera.org/learn/ignite-creativity/home/welcome
Creativity, Innovation, and Change
https://www.coursera.org/learn/creativity-innovation/home/welcome
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References
MOOCs
iVersity
Managing Innovation https://iversity.org/en/my/courses/managing-innovation
Websites
Creativity for Business - http://www.creative4business.co.uk
Innovation Guide - InnoSupport http://www.innosupport.net/index.php?id=161
The Five Major Theories of Creativity
http://www.ripperdesignandmultimedia.com/2013/03/26/the-five-major-theories-of-
creativity/
Creativity Wikipedia https://en.wikipedia.org/wiki/Creativity