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“ NOW I CAN DRINK ME” 12 future Youth Marketing Trends here today twitter: grahamdbrown [email_address]
Great product, catchy advertising b ut … Can I drink me? Presentation by Graham Brown mobileYouth.org twitter: grahamdbrown [email_address]
Youth in Iran riot because they feel they have the  ability to  change twitter: grahamdbrown [email_address]
Youth voted because they believed  they could  make a difference twitter: grahamdbrown [email_address]
Forget Social Media twitter: grahamdbrown [email_address]
Forget Mobile twitter: grahamdbrown [email_address]
New Media is just a  promise …  not a marketing strategy The promise is  “how are you going to put me into this  story  you’re telling?” twitter: grahamdbrown [email_address]
If they aren’t  part of the process , you don’t even stand a chance twitter: grahamdbrown [email_address]
Have you noticed that you’re only really interested in the photos that contain YOU? twitter: grahamdbrown [email_address]
Where am I in this story? twitter: grahamdbrown [email_address]
How can you compete with a billion ideas from customers with no respect for your own? How are you engaging them? twitter: grahamdbrown [email_address]
Are you going to make me  famous ? JONES SODA Trend 1:  Consumer Generated Marketing twitter: grahamdbrown [email_address]
Are you going to support our  community ? THREADLESS Trend 2:  Selling community not the product twitter: grahamdbrown [email_address]
Are you going to make me  feel important ? @COSME Trend 3:  The end of media authority and rise of community expertise twitter: grahamdbrown [email_address]
Are you going to create a  movement  for me? SCION Trend 4:  Movement Marketing twitter: grahamdbrown [email_address]
ROCKCORPS Are you going to give me  something to care about ? Trend 5:  Selling Social Values to Create Movements twitter: grahamdbrown [email_address]
KIVA Are you going to give me  direct access ? Trend 6:  Access all Areas  –  the triumph of transparency  twitter: grahamdbrown [email_address]
MYFOOTBALLCLUB Are you going to put me in the  driving seat ? Trend 7:  Brand Ownership twitter: grahamdbrown [email_address]
REDBULL MUSIC ACADEMY Are you going to  help me  get where I need to be? Trend 8 : Promoting the Influencers twitter: grahamdbrown [email_address]
APPLE STORE Are you going to teach me something new? Trend 9:  Brand Educators twitter: grahamdbrown [email_address]
MARUCHAN CUP RAMEN Are you going to make my opinion count? Trend 10:  Consumers  are  the product development department twitter: grahamdbrown [email_address]
AXE Are you going to give me room to create? Trend 11:  Consumer Created Advertising twitter: grahamdbrown [email_address]
RED BULL 1976 GAMES How am I going to remember you after your campaign has ended? Trend 12:  Marketing is Creation. Death of Sponsorship twitter: grahamdbrown [email_address]
Break down the walls between product development and marketing Product development = marketing  = product development twitter: grahamdbrown [email_address]
Welcome to the future of storytelling twitter: grahamdbrown [email_address]
In the future, storytelling will be about  customers  not  brands twitter: grahamdbrown [email_address]
Jake Nickell, Founder Threadless “ Without our customers we’re nothing. They are the brand” twitter: grahamdbrown [email_address]
“ This is way cool… now I can drink me” Kelly, 17 (Jones Soda Website) twitter: grahamdbrown [email_address]
Are you marketing  to  or Are you marketing  with  ? twitter: grahamdbrown [email_address]
Want mobileYouth to present at your company/conference? Click Here twitter: grahamdbrown [email_address]
Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown [email_address]
For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM

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(Graham Brown mobileYouth) Now I Can Drink Me - 12 Future Youth Marketing Trends Here Today

  • 1. “ NOW I CAN DRINK ME” 12 future Youth Marketing Trends here today twitter: grahamdbrown [email_address]
  • 2. Great product, catchy advertising b ut … Can I drink me? Presentation by Graham Brown mobileYouth.org twitter: grahamdbrown [email_address]
  • 3. Youth in Iran riot because they feel they have the ability to change twitter: grahamdbrown [email_address]
  • 4. Youth voted because they believed they could make a difference twitter: grahamdbrown [email_address]
  • 5. Forget Social Media twitter: grahamdbrown [email_address]
  • 6. Forget Mobile twitter: grahamdbrown [email_address]
  • 7. New Media is just a promise … not a marketing strategy The promise is “how are you going to put me into this story you’re telling?” twitter: grahamdbrown [email_address]
  • 8. If they aren’t part of the process , you don’t even stand a chance twitter: grahamdbrown [email_address]
  • 9. Have you noticed that you’re only really interested in the photos that contain YOU? twitter: grahamdbrown [email_address]
  • 10. Where am I in this story? twitter: grahamdbrown [email_address]
  • 11. How can you compete with a billion ideas from customers with no respect for your own? How are you engaging them? twitter: grahamdbrown [email_address]
  • 12. Are you going to make me famous ? JONES SODA Trend 1: Consumer Generated Marketing twitter: grahamdbrown [email_address]
  • 13. Are you going to support our community ? THREADLESS Trend 2: Selling community not the product twitter: grahamdbrown [email_address]
  • 14. Are you going to make me feel important ? @COSME Trend 3: The end of media authority and rise of community expertise twitter: grahamdbrown [email_address]
  • 15. Are you going to create a movement for me? SCION Trend 4: Movement Marketing twitter: grahamdbrown [email_address]
  • 16. ROCKCORPS Are you going to give me something to care about ? Trend 5: Selling Social Values to Create Movements twitter: grahamdbrown [email_address]
  • 17. KIVA Are you going to give me direct access ? Trend 6: Access all Areas – the triumph of transparency twitter: grahamdbrown [email_address]
  • 18. MYFOOTBALLCLUB Are you going to put me in the driving seat ? Trend 7: Brand Ownership twitter: grahamdbrown [email_address]
  • 19. REDBULL MUSIC ACADEMY Are you going to help me get where I need to be? Trend 8 : Promoting the Influencers twitter: grahamdbrown [email_address]
  • 20. APPLE STORE Are you going to teach me something new? Trend 9: Brand Educators twitter: grahamdbrown [email_address]
  • 21. MARUCHAN CUP RAMEN Are you going to make my opinion count? Trend 10: Consumers are the product development department twitter: grahamdbrown [email_address]
  • 22. AXE Are you going to give me room to create? Trend 11: Consumer Created Advertising twitter: grahamdbrown [email_address]
  • 23. RED BULL 1976 GAMES How am I going to remember you after your campaign has ended? Trend 12: Marketing is Creation. Death of Sponsorship twitter: grahamdbrown [email_address]
  • 24. Break down the walls between product development and marketing Product development = marketing = product development twitter: grahamdbrown [email_address]
  • 25. Welcome to the future of storytelling twitter: grahamdbrown [email_address]
  • 26. In the future, storytelling will be about customers not brands twitter: grahamdbrown [email_address]
  • 27. Jake Nickell, Founder Threadless “ Without our customers we’re nothing. They are the brand” twitter: grahamdbrown [email_address]
  • 28. “ This is way cool… now I can drink me” Kelly, 17 (Jones Soda Website) twitter: grahamdbrown [email_address]
  • 29. Are you marketing to or Are you marketing with ? twitter: grahamdbrown [email_address]
  • 30. Want mobileYouth to present at your company/conference? Click Here twitter: grahamdbrown [email_address]
  • 31. Graham Brown mobileYouth.org Youth Marketing Mobile Trends Ideation + Research twitter: grahamdbrown [email_address]
  • 32. For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM