Growing Up Analog in a Digital World (TotalYouthResearch)

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Total Youth Research was founded by Graham Brown in 2014. Graham brings over 14 years of experience working in the field of youth, technology and consumer behavior. http://www.TotalYouthResearch.com

Tecnología Internet

GROWING UP ANALOG
in a DIGITAL WORLD
flickr © leo-gruebler

flickr pic © pennuja
TOTAL YOUTH RESEARCH
Students Teens Millennials Gen Y Gen Z
www.TotalYouthResearch.com

What has digital done to today’s youth?
flickr © leecullivan

Sometimes it seems like technology has taken
over their lives
flickr © macabrephotographer

Like the outside world doesn’t exist
flickr © eflorules

...in their own little worlds
flickr © cubmundo

Always connected or connecting
flickr © brlnpics123

But, despite the wealth of online connectivity
youth have today...
flickr © fcb

…let’s not forget youth are analog by design
flickr © gi

...who value offline experience the most
flickr © romainphotographer

...because offline is where the real social
networking takes place
flickr © francisco_osorio

...where real identities can be explored
flickr © lizadaly

...where peer group bonds are re-established
flickr © renneville

So what role does our online technology
play in their offline world?
flickr © Jesusleon

Technology is a means to an end
flickr © pabak

and the end is… real world connection
flickr © Oteo

face to face with friends not “friends”
flickr © x1klima

...because 1 friend > 1000 “friends”
flickr © sylviajade

online digital technology
must support
offline analog interaction
flickr © nanagyei

Give them tools to augment the real world
experience
flickr © docpopular

...tools to explore identities
flickr © Pascalmaramis

...tools to help tell their story
flickr © hansel5569

...tools to create personal space
flickr © ikezu55

...tools to co-create
flickr © thomasleuthard

...tools to explore relationships
flickr © Pascalmaramis

...tools to join the dots
flickr © Alant

Without meaningful offline,
online technology becomes meaningless
flickr © jorislouwes

Get more data & insights here...
www.TotalYouthResearch.com

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