Orange is a major telecommunications company that owns the Orange brand and operates in many countries worldwide. It provides mobile, internet, and TV services to over 180 million customers. Orange has launched the Orange App Shop, which allows customers to browse, download, and pay for thousands of apps directly from their mobile devices. The Orange Partner program supports app developers by providing tools, resources, and access to Orange's large customer base so they can submit their apps to the Orange App Shop.

1. all about
Orange
The Orange App Shop and
Orange Partner
Jun-10 1
June 2010

2. all about Orange
Jun-10 interne Groupe France Télécom 2

3. Orange is ...
a world-leading
telecommunications operator brand
owned by France Telecom
with 181 000 employees and
50.9 billion € revenues in 2009
servicing more than 183 million
customers in 32 countries over
5 continents
plus ...
we’re a leading mobile games
distributor in Europe with 9 million
downloads
an applications publisher with more
than 35 Orange apps in various stores
Jun-10 3

4. A range of easy to use services in all Group
markets
mobile fixed and internet
N°3 in Europe for mobile services European leader for broadband
services (ADSL) with 13,5 million using
Close to 124 million mobile customers
broadband services
29 million customers use mobile
8.8 million units of Livebox, the
broadband
broadband services gateway
N°1 in Europe for IPTV with more than
3.3 million customers
new activities enterprises
operations in 220 countries and
64 million unique visitors to Group territories
portals
6 million customer businesses
Healthcare solutions for professionals worldwide
and consumers
3,700 multinationals
323,000 IP VPN accesses
Jun-10 4

5. A vast portfolio from access to services
Jun-10 5

6. What multimedia services do our customers want?
We analysed data from 300 million customer interactions over 2 years
and interviewed 5,500 individuals in four countries. They wanted ...
user-friendly services,
relevant to their simple services
lives to build their own
experience
security: their their content,
privacy protected
when and wherever
they want it
straightforward easy, and simple way
pricing, with no to pay for content
surprises
Jun-10 6

7. the Orange App Shop
Jun-10 7

8. An on-device client, accessed from the Orange home screen,
to discover, download, pay for, store and use over 5,000
games, apps, ring tones and wallpapers
One click access to apps from the Orange device home screen
A relevant selection of apps with guaranteed quality, regularly updated
Availability on major devices platforms / OS (Java, Android, BlackBerry…)
Easy discovery and content selection, through an animated store front
No registration required: one-stop experience billed to their Orange bill
Automatic download & installation of application on devices
One click to launch downloaded applications
Jun-10 8

9. What does the Orange App Shop client look like?
view the and the select a or search download and
latest top ten category for an app store it all in
releases My Stuff
Jun-10 9

10. Live now in France and UK
App Shop has launched on multiple devices, with more to come…
HTC Desire
LG GT540
Nokia 5230, C5-00, X6
Samsung i5801
SE Vivaz U5i
SE Xperia X10 mini
Huawei U8100
soon also in
Nokia 6700c, 7230, 6303i, 6303i classic, C3-00 Romania, and
Samsung GT-S8500 many other
countries
SE W595, W995, W910i, C905, C510
Jun-10 10

11. what do you get as a content provider?
Access to the Orange customer base
Single entry point to multiple countries
Application requirement information
Straightforward billing and settlement experience
Application promotion and rotation
Account management and technical support through Orange Partner
plus ... the potential to reach 123 million
Orange mobile customers, 24.4 million
of which are already active data users
Jun-10 11

12. The retail approach
Apps are proposed to us
They include benefits and
suggested price point
We assess their quality
We review their suitability and
accept or reject them for the
Shop
If we like the apps, we help the
provider test and refine them if
necessary
We merchandise them and
promote them to the consumer,
and manage the Shop inventory
on a daily basis
We pay the supplier
Jun-10 12

13. What kind of apps are we looking for?
apps for all distribution routes
Orange World and App Shop client specifically
apps in many languages
Armenian, Dutch, English, French, German, Hungarian, Italian,
Moldovan, Polish, Portuguese, Romanian, Russian, Slovakian,
Spanish, Arabic…
basic and more sophisticated apps
‘just for fun’, books, travel apps, personal productivity apps
apps that use device functionality
accelerometer, camera, GPS, touchscreen, microphone etc.
for all OSs
Android, Java, RIM, Symbian and Windows Mobile
Jun-10 13

14. Finally,
all about Orange Partner
Jun-10 14

15. Orange Partner
A free programme created in 2004, providing offline and online support to
people who want to supply applications to Orange customers
highly-sustainable business model virtual developer centre
commercial and technical support local country app requirements
portability issues, app builds manage the App Shop content
developer centres worldwide with provide sales results
Orange network promote to the consumer
Jun-10 15

16. Supporting and helping you through ...
* www.orangepartner.com
* forums, blogs, FAQs, developers@orange.com
* e-newsletters and ‘opt-in’ mailings
* social network activity (Facebook, LinkedIn, Twitter); RSS feeds
* online and one-to-one technical support
* one-to-one commercial contact
* online and physical events
* access to developer centres worldwide
... and you can discuss
whatever you like (with us
and with each other)
through our community platform
Jun-10 16

17. Jun-10 17

18. You have an app, simply submit it to us ...
... 3rd party apps are developed,
submitted, tested, accepted,
ingested, and then go live in the
Application Shop
www.orangepartner.com
Jun-10 18

19. Testing, testing, testing ...
Every app sold via the Orange App Shop needs to work
first time, every time.
We’re here to help you make sure it does!
step 1: step 2: step 3:
QA testing Orange Acceptance testing Signing
The developer tests that the We put the application through a We apply a digital signature to
application works as they expect on series of well defined test cases the application that identifies the
the devices they expect. to prove that the application provider. Or put more simply,
works as expected. we’ll sign the app on the
This is fundamentally part of the developer’s behalf at no cost to
development and distribution We will follow any industry
them.
process before the application is standard testing along the way.
ready for sale. Please note, the signature is for
Orange distribution only, so we
won’t give the developer back a
signed version or the test report.
There are online tools and physical developer However, we will tell them about
centres to help you with your testing at ... any failures, if any.
at www.orangepartner.com.
Jun-10 19

20. We’re building some great alliances and partnerships to
bring the content in
plus a lot of great,
tested content
Jun-10 20

21. to the future ...
Jun-10 21

22. + + +
you + =
And now go to www.orangepartner.com and get submitting!
Jun-10 22