11. • You already have it!
• If you don’t see it, please talk to your admin.
• Audit trail is controlled by two new permissions that must be
assigned to your user role in the system.
Get Audit Trail
29. Lead Centric Data Model
O7
O1 O2 O3 O4 O5
L1
C8
L2 L4 L5 L6
C9 C10
Fill out Form
List Import
CRM Sync
: Lead : Contact : Org label : Org object
O6
C7
Lead Record “Company” Field
People
Visit Web Page
A3
: Anonymous
API’s
30. Marketo ABM Data Model
: Lead : Contact
A1
A3 A4A2
A5
: Account
L1 L2 L3 L4 L5 L6 C7
Introducing Local Variables
Default Modules in Templates
Image Size and Style Locking
Code Searching
Tokens as Image Elements
Introducing Local Variables
Default Modules in Templates
Image Size and Style Locking
Code Searching
Tokens as Image Elements
Introducing Local Variables
Default Modules in Templates
Image Size and Style Locking
Code Searching
Tokens as Image Elements
Introducing Local Variables
Default Modules in Templates
Image Size and Style Locking
Code Searching
Tokens as Image Elements
Introducing Local Variables
Default Modules in Templates
Image Size and Style Locking
Code Searching
Tokens as Image Elements
Update with new cover from visual brand deck.
Users without the permission can still approve a snippet but it will generate drafts of approved assets (old behavior)
No-Draft does not apply to forms or templates
If No-Draft runs against an (approved) email is part of an active batch process, No-Draft changes will be applied to a snapshot of the email. The original email version will go out and once it’s complete, the changes will be reflected and the snapshot deleted. The next time that email goes out as part of a batch process, it will contain the updated snippet content.
Tracking in RTP and RCA
Versioning and rollback
Public API (Phase 2)
Updating asset summary pages (Phase 2)
Update with new cover from visual brand deck.
When you subscribe from your phone – for instance texting the keyword JOIN to 123456 – Vibes kicks off what they call an Acquisition Campaign. This triggers a message to the phone to confirm the subscription. Upon confirming the subscription, Vibes marks the phone as subscribed and tells Marketo about the subscription as well.
Similarly
Update with new cover from visual brand deck.
ABM is an approach that focuses your efforts on accounts that close faster, generate bigger deals/revenue or accounts that have other strategic significance
Let’s take a closer look at how Marketo ABM provides the 3 essential ABM capabilities: Target, Engage, Measure.
[walk through features]
Now I’ll show you some examples of each of these Marketo ABM capabilities