6. Who is your target customer?
For
Who is the product for?
Indian Online Shopper
Who
What is their driving problem?
Finding easy to use site with good deals and best service
for the online shopping experience
The
Our product
Online Shopping Mall
Is a
What is our product?
Web-based service which will help to get the best available
deals online
That
What does it do to solve the problem?
Ease of Use, safe, Best customer Service, Best deals
Unlike
What are competitive products and why do
they not solve the problem adequately?
Lousy Customer service, Costs are not transparent, Delivery
is not prompt
It
How do we do it?
Innovative use of web, scalable infrastructure, processes
and databases.
.
9. Use mweb & Interstitial Pages
Use mweb & inetrstial pages to get to most loyal users of your brand
Use Interstitial pages as per the guidelines from Google
22. App Marketing – Working with Affiliates
Define Events – Authentication , Engagement , Intent , Conversion
Define KPIs for App Marketing Partners
Think more broadly than event based remarketing
CPI should not be the decision criterion
Desktop Marketing is different than App Marketing
23. The problem with spending only money in apps
You are just renting out attention for a moment as a David in the room
24. Are you marketing early ?Lipstick on the Pig
The timing of marketing is as important