Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands. These could be in the areas of: Reputation Monitoring/ Management Campaign Analysis- pre and post sentiments analysis Industry or category Research & Competition Tracking Lead Generation Brand & Product Insights/Image Consumer Attitude & Behavior Adverse Event Monitoring & Crisis Management Online Reputation Management

1. Germin8
Social Media Monitoring, Analytics & Engagement Solutions

2. 2Visit us at germin8.com
About Germin8
• Germin8’s strength is its proprietary technology platform and algorithms that help companies make
better decisions in real time on what their stakeholders are saying in public sources like social media,
forums and blogs, and company-owned sources like emails, surveys and chats.
• The base of this technology is the text analytics which is based on NLP and the possibility to structure
the data into logical and comprehensible units resulting in actionable insights
• Launched in early 2012, this technology platform is now being used by the marketing, corporate
communications, customer care and sales departments in over 100 brands including MTV, Godrej,
Johnson & Johnson, Cadbury and Asian Paints. Germin8’s technology is also being used by several
national and international agencies including GroupM, Publicis, Dentsu Aegis, and Perfect Relations.

3. 3Visit us at germin8.com
Partial Client List
AGENCIES
END CLIENTS

4. 4Visit us at germin8.com 4
 Get a 360° view of stakeholders
actions, feedback & opinions
 Analyze Sentiments  Measure impact of your communication
 Measure the effectiveness of your
campaign
 Analyze social media conversations
 Gain Real-time insights
 Understand key attitudes,
concerns, themes & needs
expressed by consumers for a
specific product category
 Analyze stakeholders conversations
 Assess & Benchmark strengths &
weaknesses of your products &
services
 Compare your Brand vs. Competitor
brand/s on the basis of key industry-
specific parameters
 Improve customer delight
 Respond to stakeholder queries &
complaints in social media
 Generate insights related to your
products, services & customer care
 Effectively Manage your brand
reputation in social media
 Identify key influencers
 Manage influencer participation
 Select Right social media users
who are most influential for your
product category & are most
engaged with your brand
Brand
Monitoring
Campaign
Analytics
Customer
Management
Industry
Analysis
Influencer
Mapping
Category
Research
Germin8
SOLUTIONS

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GERMIN8 SOCIAL CLOUD PLATFORM
Germin8 Social Listening Germin8 Social Metrix

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How Germin8 Social Intelligence works:
• Collects stakeholder feedback via APIs, crawlers, etc. in real time
• Analyses using Natural Language Processing algorithms
• Displays actionable insights in real time on live interactive dashboards
• Integrated social media engagement and response workflow system
• Can be integrated with CRM systems

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Why use germin8 Social Intelligence?
Social Intelligence collects large volumes of unstructured conversation data in real time from social sites and news sites
using its own crawlers as well as third party APIs. Sites covered in social networking platforms like Facebook, micro blogging
sites like Twitter, review sites, Q&A sites, forums, video and image sharing sites, classifieds sites, social bookmarking sites,
blog sites, and news sites.
WIDE COVERAGE
Social Intelligence’s Product Touch points/Topic Structure help brands understand what customers are saying about the
brand, its product, its features and its competition. There are ready-to-use ontologies for many sectors like Banks, Media and
Entertainment, Financial Services, Automobiles, Hotels, Retail, Home Electronics, etc. Our topic structure can be customized
to suit the requirements of the study.
GRANULAR INSIGHTS
Conversations are analysed using proprietary Natural Language Processing and Machine Learning Algorithms, to uncover the
key issues being discussed along with the sentiment on each topic.
SENTIMENT ANALYSIS
Social Intelligence’s design is simplicity itself, with a focus on functionality over features. This makes it easy for a novice to
pick up. In the hands of an expert, it is an analytical beast.
INTUITIVE

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Key Features | Real-Time Dashboard

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Key Features | Configurable Topic Structure for Analysis & Insights
Topic Structure
Quality of work
Application
Finish
Clean up
Cost
Expensive
Billing
Warranty
Responsibility
Contractor
Color
Consultant
Communication
Relationship
Associate
Contractor
Manpower
Number
Supervision /
Management
Quality
Attitude
Timeliness

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Key Features | Direct Response Module

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Key Features | Automated Report
Online Reputation Management Report for
Germinait Solutions
March 2015
Date: Mar 1, 2015

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Key Features | Customizable Real-time Alerts

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Key Features | Channel-specific Analysis - Facebook

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Online Reputation Management – Sample Insights
31%
29%
21%
13%
6%
Conversational Themes
Anti-Nationalist Allegations
Indian Culture
Quality Standards
Food Regulations
Indian Breakfast
0 20 40 60 80
Forums
Social Networks
Blogs
News
Microblogs
Source Type Distribution
0 50 100
amazingstoriesaroundtheworld.blogspo…
article.wn.com
economictimes.indiatimes.com
beforeitsnews.com
beveragecounter.blogspot.in
beveragedaily.com
moneycontrol.com
theguardian.com
telegraph.co.uk
twitter.com
12%
88%
Sentiment Distribution
Neutral Negative
0
5
10
15
20
25
30
35
40
Timeline of MentionsTop ten mentions

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Campaign Analysis – Sample Insights
Adjectives – Buzz Cloud Distribution of Voices – By Topics (Campaign eg:
Har ek friend Zaroori hota hai)
Timeline trend of engagement achieved
Female
20%
Male
80%
Share of Voice by gender
4%
2%
20%
9%
29%
32%
42%
34%
67%
66%
38%
57%
0% 20% 40% 60% 80% 100%
Songs
Artists
Genre
Story
Negative Neutral Positive
Sentiment Analysis
29%
14%
13%
10%
10%
9%
5%
3%
3% 2% 2%
Others Dedication
Superlative Relates to theme
Reference to Tagline Quote - Original Lyrics
Reminds me of friends Love the video
Love the song Sweet ad Cute ad
15

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Competitor Monitoring – Sample Insights
55%35%
5%
4%
1%
Share of Voice
Cafe Coffee Day
Starbucks
Barista coffee
Gloria Jeans
Bru World Cafe
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Starbucks Cafe Coffee
Day
Barista
coffee
Gloria Jeans Bru World
Cafe
Sentiment Distribution – Value for Money
Negative Positive
0
50
100
150
200
250
300
Value for Money Variety In Offer Efficiency Of
Process
Quality and Taste Customer Service
Café Coffee Day - Features
Negative Positive

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Category Monitoring – Sample Insights
3
2
17
16
3
2
11
1
2
14
8
1
5
1
1
1
1
2
1
2
3
2
1
0 5 10 15 20 25 30 35
Diapers
Diet plan
Food
Health
Baby Product
Skin
Sleep
0yr - 1yr 1yr - 3yr 3yr - 5yr Open
Segment Vs Age Group
Food
32%
Health
27%
Sleep
18%
Baby Product
8%
Diapers
6%
Diet Plan
5%
Skin
4%
Conversation Themes

18. Thank you!
Connect with us to understand
how we can partner with you
to provide Social Media
Monitoring, Analytics &
Engagement Solutions