These slides use ideas from my (Jeff Funk) class to develop a business model for Samsung’s smart watch. Its smart watch works with Samsung’s mobile phone to enable users to more quickly and easily access information. In the future, its smart watch is expected to perform many of the functions that its mobile phones now do. These slides analyze athletes, the elderly, youth, and travelers as potential customers for Samsung’s smart watch. It describes several scenarios under which these users can obtain value from the watch now and in the future.

1. Smart
watch
Inez
Rihui
Anam
Waqas
Dexin

2. Agenda
• Introduction
• Customer Selection
• Value Proposition
• Value Capture
• Scope of Activities
• Strategic Control
• R&D suggestions

3. Evolution of Smartwatch

4. Smartwatch
 Computerized wristwatch
 Calls, camera , games,
compass , GPS
calculator,
apps.
 Upcoming wearable tech industry
 Samsung, Sony, Pebble

5. Smartwatch:
Building on Smartphone
 Upcoming
Wearable
technology
 Saturated Market
 Declining Usage

6. Samsung Gear

7. Specs and Features
•
Display (41.4mm)
•
Camera 1.9 Megapixel
•
MP4HD(720p)
•
Playback & Recording
•
Bluetooth®
•
Accelerometer
•
Gyroscope
•
Memory 4GB + 512 MB (RAM)
•
Dimension 36.8 x 56.6 x 11.1 mm
•
73.8g
•
Battery Li-ion 315mAh

8. Featured Apps

9. Customer Selection
Sports / Athletes
Education / Youth
Medical / Elderly
Travel / Adventure

11. Value Proposition
(Elderly)
 Wearable
 Intelligent alert system
 Heart attacks
 Parkinson disease
 Sudden falls
 On-the-go care
 Health monitor
 (heart beat, hydration - > backlogs)
 Medicine reminders
 Dietary consumption warnings

14. Value Proposition
(Sports)
 Wearable (ergonomic)
 Waterproof
 Athlete performance feedback
 Instant & real-time
 Intelligent & integrate-able to gestures
 Monitor & keep track
 Dynamic training enhancer
 Audio-based, On-the-fly coach suggestion

17. Value Proposition
(Adventurers / Travelers)
 Long Battery Life
 Weather-Proof
 Water Activities
 Instant Information Retrieval
 Comprehensive Traveller Tools
 Handsfree

19. Value Proposition
(Youth)
 Instant Notifications
 Social media
 Instant Accessibility of Functions
 Music
 Camera
 Weather-Proof
 Always Attended

20. Existing
Solutions
All in one.

21. Value Capture
Service
Partner
Institutions
Data
Specialized
apps
exposure
Monthly
subscription
Commission
/ referral
Medical
Youth
GEAR Watch
commission
Travelers
App
Developers
Development
platform &
license
Samsung
$300
Sports

22. Scope
of
Activities

23. Collaboration
with App
developers
Marketing:
Partnerships,
Ads,
Endorsement &
Sponsorship
R&D
In-house
manufacturing
@ Giheung,
Korea
Distribution:
both Samsung
& third party
outlets

24. Strategic
Control

25. Patents on flexible
displays, design etc.
Samsung App store
Strategic
Control
Early market
capitalization by
targeting all major
sectors. Create high
switching costs.
Partner with Hospitals
to encourage
patients to use
device for health
monitoring

26. R&D
suggestions

27. • Flexible screen: wearable fashion accessory

28. • Smartwatch as an independent device

29. • Solar energy as a possible source of charging

30. • Graphene as a battery alternative

31. • Compatibility with all Android devices

32. R&D
Institutions:
1) Sports
Associations
2) Hospitals
3) Schools
4) Travel
Agencies
App
Developers
Telcos
R&D
Handsfree
SDK
Development
User
Friendly
Technical
Support
Elderly
GPS
Navigation
Patents
Specialized
Applications
Manufacturing
Marketing
& Sales
Lightweight
Operates
Applications
Direct sales
Athletes
Youth
Telcos
Travelers
Samsung &
3rd Party
Distribution
Subscription
Fees
Commissions
/ Referrals

33. Questions?