3. Reactive
When:
Understand the landscape (Rank
checking, site audits, link analysis)
Understand what works. (Algorithm
changes, keyword targeting, traffic data)
It becomes dangerous when:
Fuelled by emotional decisions based on
panic and fear
4. There’s a time and place for
reactive
Expose dev/test/staging servers
9. Being Proactive
When:
Getting insider information
Staying ahead of the curve.
Beating the competitor NOT copying.
It becomes dangerous when:
You start using illegal tactics to uncover
information
13. Hi Will,
I am writing on behalf of a large English kitchen retailer and would like
to enquire about text link advertising on your site. Please will you
provide the options and pricing you offer?
I look forward to your response
Kind regards,
Turned into “can I buy a link”
20. Putting it into practice
You know Schema.org has been designed to assist
search engines, mark it up!
You know that mobile devices are taking a bigger
piece of the pie, where’s your mobile version?
You know writing quality content will always get
you through tough algo updates
You know that creating a Chrome Experiment will
get you a link from Google
25. Your 2 simple actions
Set up a satellite site trap
Don’t make silly mistakes and expose
yourself!
Do something really cool
The faster you fail, the better.
Just keep trying
26. Thank you!
I need friends, follow me:
@dsottimano
Here’s the tool again: http://dis.tl/a4u-2011
Send hate mail here:
David.Sottimano@distilled.net
Editor's Notes
Reactive is what everyone does that.
Reactive is what everyone does that.
Seperate onto 3-4 slides
Reactive is what everyone does that.
Nomorerecipes.com take screenshot
Seperate onto 3-4 slides
2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering
2 minutes on proactive not reactive, current techniques 3 minutes on honey pot sites with concrete example. 3 mins on reverse engineering