The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. Now, it's easier than ever before to maintain relationships, to watch your loved ones celebrate milestones, and to advocate and rally around the causes about which you care deeply. So how has this monumental shift in communications affected our role as fundraisers and nonprofit leaders? How can we leverage the power and potential of social media to not only “connect”, but also to actively raise funds for our causes and to cultivate relationships with our donors? In this presentation, Noah Barnett (Marketing at CauseVox) & Julia Campbell (Founder of JC Social Marketing) dive into these important questions and you will learn how you can effectively leverage social media for fundraising and new donor acquisition for your nonprofit. You will also hear about best practices in the sector and specific tips on measuring the ROI of social media for your nonprofit. Here’s what you’ll learn: *The ways in which social media has dramatically changed nonprofit fundraising *How to determine which social media channels on which to focus *The best types of content to share on social media for nonprofits *Ways to get your social media communities to take action on behalf of your cause *Metrics to measure the ROI of your social media efforts To watch a recording of the live presentation, visit ~> https://resources.causevox.com/webinar/social-media-fundraising-for-nonprofits

1. How To Successfully
Fundraise On Social Media
presented by…
Noah Barnett, CauseVox
@noah_barnett
Julia Campbell, JC Social Marketing
@juliacsocial

2. WEBINAR AGENDA
Has Social Media Changed Fundraising?
5 Steps To Fundraise Effectively On Social
How Do You Measure ROI?
Questions & Answers
Live product demo
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3. @causevox
#nplearning

4. A simple, yet powerful online
& mobile fundraising platform
Easily create a powerful online fundraising campaign
for your nonprofit or social good project in minutes.

5. Easily launch a
crowdfunding, social, or
peer-to-peer fundraising
campaign.
Create a crowdfunding campaign for
your nonprofit, social good project, or
personal cause.
Easy to use personal fundraising pages
for events, challenges, and ongoing
fundraising.

6. Hassle-free fundraising
at your finger tips
Flexible funding
Keep whatever you raise for
#GivingTuesday.
Easy customization
Your brand comes first. No coding.
Powerful tools
Pro level tools for any sized nonprofit.

7. Powerful features for
peer-to-peer fundraising
Personal fundraising pages
Supporters can easily create their own
fundraising page during #GivingTuesday.
Team fundraising pages
Businesses, schools, and other groups
can fundraise through a team-based
page.

8. How Has Social Media
Changed
Fundraising?

9. The world we live in has
fundamentally changed.

10. How we communicate, buy,
& share has moved online.

11. We live in a connected,
always on world …

12. In the US,
73%
of adults go online daily and 21% are online
“almost constantly”
Source: Pew Internet

13. Today,
65%
of online adults use social networking sites
Source: Pew Internet

14. 2002 2004 2005 2006 2008 2010 2011 2014 2016
A lot has changed in 15 years

15. More than,
Half
of social media users discover social
initiatives via social media platforms
Source: Survey Monkey

16. In a recent survey,
64%
of social media users surveyed gave
$100 or more to nonprofits in the last year
Source: givingtuesday.org

18. 5 Steps To
Effectively
Fundraise On Social

19. Step 1: Determine Your Goals

20. SMART Goals:
• SPECIFIC
• MEASURABLE
• ATTAINABLE
• RELEVANT
• TIME-BASED

21. “We want to increase the number
of shares we get on Facebook
posts to average > 3 by the end of
the month.”

22. “We want to increase the reach of
our posts by 30% by the end of the
year.”

23. “We want to recruit 50 new donors
through social media by the end of
September 2016.”

24. “We want to raise $5,000 through
our social media fundraising
campaign by year-end.”

25. Step 2: Understand Your
Ideal Supporter Personas

26. Supporter personas are fictional,
generalized representations of
your ideal
donors/supporters/participants.
Source: HubSpot

30. QUESTIONS TO CONSIDER
• What is their background? Demographics?
• How do they prefer to be communicated with? Tone, style,
and voice preferred?
• What are their goals? Main priorities?
• What challenges do they have?
• Why would they support your cause? Why may they not
support your cause?
• How do we help them?
• How should you describe your cause to them?

31. Step 3: Choose Social
Channels You’ll Focus On

33. Strategy & Purpose FIRST!
Tools & Channels LAST.

34. THREE QUESTIONS TO ASK
1. Are your donors there?
2. Can you do something different on this
channel? Can you add unique value?
3. Do you have the staff capacity to learn the
language and etiquette of a new channel,
to consistently create content, to respond
and participate, and to measure and

35. Step 4: Create Compelling
& Appropriate Content

36. Wait … appropriate?

38. Each social channel has
it’s own language, culture,
& reason people use it.

39. THE BEST CONTENT IS:
• Authentic
• Emotional
• Compelling
• Interesting
• Unique
• Timely
• Relevant

40. Of social media users who donate,
56%
said that compelling storytelling is what
motivated them to make a donation
Source: Nonprofit Tech For Good

41. Stories connect us.

43. 10 TYPES OF SOCIAL
POSTS FOR NONPROFITS
• Donation Appeals
• Updates On Projects
• Congratulations &
Thanks
• Newsworthy Info
• Live Videos

44. 10 TYPES OF SOCIAL
POSTS FOR NONPROFITS
• Statistics
• Alternative asks (fundraise, share)
• Infographics
• Information On Events
• Ask Supporters To Volunteer

45. VISUALS &
GRAPHICS

47. GRAPHIC
TOOLS
• Canva
• PicMonkey
• Picstitch
• Over
• WordSwag
• Ripl
• Boomerang

48. VIDEO &
LIVE

49. Google found that
57%
of people who watch a video made by a
nonprofit then go on to make a donation
Source: Nonprofit Tech For Good

52. VIDEO
TOOLS
• Animoto
• Flipagram
• Facebook Live
• Periscope
• Dubsmash
• InShot
• DotSub
• Amara

53. Step 5: Turn Likes, Fans,
& Followers Into Supporters

54. Get them passionately
inspired or pissed off.
“
”

55. SUMMARY
Set SMART Goals
Know Your Ideal Supporter Personas
Determine Channels To Focus On
Create Compelling & Appropriate Content
Turn Likes, Fans, & Followers Into
Supporters
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56. How To Measure Your
Social Media
Fundraising

57. 6 SOCIAL MEDIA
METRICS TO CONSIDER
• Number of fans and followers
• Engagement
• Share counts
• Sentiment
• Attitude change
• Interest in your website

58. SOCIAL MEDIA = DONATIONS?
• If 1,000 people visited your website this
month, and only 4 made donations, how
can that be improved?
• How many visits to the online donation
page do you need to result in a donation?

59. SOCIAL MEDIA = DONATIONS?
• What is a website visitor really worth?
• Which outside sites drive the most
referrals? (In other words, where is your
website traffic really coming from?)
• Do the visitors from these channels tend
to result in a donation?

60. Free Resources

61. Social Media Fundraising
Campaign Guide
We will email you a copy of the
fundraising guide along with the
recording and slides of this presentation
later this week.
GET YOUR COPY >>

62. Launch your fundraising
campaign for free
Create a campaign for your nonprofit or
social good project using our simple, yet
powerful fundraising platform.
Learn more and get started at
causevox.com

63. Other Resources
• https://www.causevox.com/blog/measure-social-media-fundraising-roi/
• http://www.causevox.com/social-media-influencers-online-fundraising/
• http://resources.causevox.com/ebook/video-storytelling