Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
37. But your customer continues to evolve.
Whether you realise it yet or not.
The Speed of Change
38. The Speed of Change
Picking up where Cisco left off in 2010…
39. The Speed of Change
Growth of technology, data & devices continues.
40. The Speed of Change
Not using ‘traditional’ communications.
41. The Speed of Change
But driven by (customer) adoption.
42. The Speed of Change
But driven by (customer) adoption.
Smartphones
43. The Speed of Change
But driven by (customer) adoption.
Tablets
Smartphones
44. The Speed of Change
But driven by (customer) adoption.
Tablets
I.o.T.
Smartphones
45. The Speed of Change
And how is that growth being driven?
46. The Speed of Change
Not by visits to your company website…
Ent. Data
47. The Speed of Change
Growth is being driven by social data…
Social Media
Ent. Data
48. The Speed of Change
And the Internet of Things.
Social Media
I.o.T.
Ent. Data
49. The Speed of Change
In 5 years customers will generate, share, analyse,
and consume social data in entirely new ways.
Social Media
I.o.T.
Ent. Data
105. Most companies that are great at something, do not become
great at new things because they are afraid to hurt their initial
business. Eventually these companies realize their error of not
focusing enough on the new thing, and then the company fights
desperately and hopelessly to recover.
Companies rarely die from moving too fast, but they frequently die
from moving too slowly.
Reed Hastings
CEO
Netflix
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Parting Wisdom