TFF2016, Alexander Schwarz, Airbnb
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TFF2016, Alexander Schwarz, Airbnb
- 1. The Awesome Title of Your Presentation NAME OF PRESENTER / DATE OF PRESENTATION / OTHER INFO live there - even if it is just for a day
- 5. Wikipedia Customer Journey … bezeichnet die einzelnen Zyklen, die ein Kunde durchläuft, bevor er sich für den Kauf eines Produktes entscheidet.
- 6. Pre Trip Trip Post Trip
- 8. TITLE TEXT Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Airbnb is a global community,
- 9. that connects people to unique travel experiences.
- 10. #VIELFALT
- 13. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2009
- 14. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2010
- 15. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2011
- 16. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2012
- 17. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2013
- 18. 50-100 LISTINGS 101-300 LISTINGS 301-1000 LISTINGS 1001+ LISTINGS 2014
- 19. TOTAL HOMES ON AIRBNB Today
- 21. or a villa for a month,
- 23. #GASTLICHKEIT
- 24. #COMMUNITY
- 27. Our community are our business partners LISTEN AND LEARN
- 28. ECONOMIC IMPACT The Airbnb community of Berlin contributed nearly €467 million in total economic activity in one year. For London that figure is at €1.9 billion. Paris has more listings than all of Germany ENVIRONMENTAL IMPACT In Europe Airbnb properties consume 78% less energy, produce 89% lower greenhouse gas emissions and consume 48% less water than hotels* Plus our guests are 10 - 15% more likely to use public transportation, walk or bicycle as their primary mode of transportation than if they had stayed in a hotel. *per guest night; study is based on 8.000 survey responses from hosts and guests worldwide
- 30. Our global community is growing and sharing like never before.
- 31. We want people to feel like they can belong anywhere while they travel with Airbnb
- 32. Lebe dort
- 37. The Awesome Title of Your Presentation NAME OF PRESENTER / DATE OF PRESENTATION / OTHER INFO alexander.schwarz@airbnb.com Weltweit zuhause
Notas del editor
- Storycards Teams = R for Cards or multiple cards (Search & everything discovery process) Identified multiple gaps -> Esp. Offline Quentin Terentino
- Konkurrenz stimmt das vielleicht so. Für uns ist das zu kurz gesprungen. Für Sie auch. Aber
- im Zentrum steht “belong anywhere” Voraussetzungen
- im Zentrum steht “belong anywhere” Voraussetzungen
- - But Why is community so important for us? If you think about our business: we only provide the platform but the hosts are the ones that make it unique and deliver the experience. So if you enter the door of a stranger for the first time. This particular moment is something that the community provides. It’s not Brian or me opening the door. MAGIE VON AIRBNB deswegen Community so wichtig
- Airbnb connects people to unique travel experiences.
- # Aber nicht nur VIELFALT. DER UNTERKÜNFTE # Sondern auch . DER GASTGEBER UND GÄSTE . LÄNDER, REGIONEN, NACHBARSCHAFTEN, FREIZEITANGEBOTS, KÜCHE, KULTUREN # Und somit . DER ERFAHRUNGEN . TIEFEN MENSCHLICHEN VERBINDUNGEN DIE DABEI ENTSTEHEN KÖNNEN
- 2008 an der Westküste gestartet Ostküste aufgegriffen Gründer Fotos der Listings
- 2010 europäische Amerikareisende nun auch GG in Europa
- American company but mainly European business
- in 7 years, we’ve gone from 1 listing to 2 million
- Latest country Cuba
- Top5 Listings on Airbnb
- be a host gilt in beide Richtungen auf Augenhöhe 2-seitiger Marktplatz - auch GG können ablehnen und schlecht bewerten
- Beginning of Airbnb not successful Paul Graham “rather 100 that love you than 1m that like you” Meet NYC community to learn and invest into the partnership Airbnb started to make a difference Like the Airbnb open we just held few months ago in Paris. This is Chip Conley our Head of Global Hospitality speaking at our recent Airbnb Open last week. 5000+ hosts from over 110 countries came to the "Airbnb Open" convention in Paris.
- You can see why we try to engage the community to deliver these kind of experience to guest. Jenny + Cathrin Jenny Community Ansprechpartner Again community is one of our major drivers in growth. Here you can see Jenny at one of our recent events in Berlin with one of our superhosts Katrin. And we do these meet ups globally. We now have 20 offices around the globe, so we're incredibly local. we organize meet ups all over the world to enable our community to get together and share their thoughts, ideas and even problems. We need to know what our users want. It is important to give your community the platform to meet each other.
- So thats the big difference. We don't see an “us" and “them”. Partners A common mistake is to forget or abandon what made you successful. For us There is no Airbnb the company and Airbnb the community. There is just Airbnb. We are one community. 1st secret: make community love you This is also best explained with an Example. we talked about that B, J. & N. were not really successful until they were invited to participate in a start-up-programme at Y-Combinator where they met Paul Graham. He told them: I’d rather make sure that 100 people love you than having a mio people kind of like you. Get to know your community! The guys then decided to meet some members of the community in NYC and that’s when it started to make a difference. In the beginning, when the Airbnb community was still tiny, our founders Brian and Joe would go to every single listing and take photos of the rooms themselves and to check the quality of the listings. We now have more advanced tools for this ;)
- Immer mehr Menschen erkennen die Vorteile der Sharing Eco und Airbnb für sich Stadt für Stadt, Region für Region öffnet sich dem Konzept der
- More then half of this in last 12m This NY eve, >2M people stayed on Airbnb
- … Als hätte Arthur Zelger es 1949 geahnt… Dieses Plakat von Arthur Zelger (1949), das zeitlose Modernität und Lebensfreude signalisiert, steht am Anfang einer rasanten Aufwärtsentwicklung.
- Ursprünglichkeit, Kultur
- 2 guys having paying rent impact on lives millions of people pretty inspiring