This webinar presentation summarized key elements for nonprofit fundraising success. It discussed targeting individual donors, foundations and corporations who contributed a total of $335 billion in 2013. Six essential elements of the fundraising funnel were outlined: website, donation process, online campaigns, mobile, social media, and tracking progress. Examples were provided of an effective nonprofit website and donation form. The importance of email marketing and capturing email addresses was discussed. Data was presented on trends in online versus offline fundraising and new versus repeat donors. Ways to increase event fundraising through integrated forms were also covered. The webinar concluded by describing Abila software solutions that can provide an efficient process for grants, fundraising, accounting and information management.

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6 Essential Elements for
Fundraising Success
Webinar Start Time: 1pm CST

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Today’s Presenter

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Webinar Details

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Solutions - Overview
ERP/Accounting
System
Implementations
CRM System
Implementations
HRMS/Employer
System
Implementations
Web / Mobile
Development
& eCommerce
Nonprofit
Solutions
Document
Management
/SharePoint
Business Intelligence,
Analytics & Reporting
IT Infrastructure,
Cloud & Managed
Services

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Today’s Conversation

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Data to Consider- Target Audience
268
49
18
335
0
50
100
150
200
250
300
350
400
Individual Foundation Corporation Total
$,Billions
2013 Total Fundraising by Type
15%
80%

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6 Elements for Success- Fundraising “Funnel”
• Website
• Donation Process
• Online Campaigns
• Mobile
• Social Media
• Tracking Progress
Donations
MOBILE /
SOCIAL
MEDIA
ONLINE
CAMPAIGNS
DONATON
PROCESS
WEBSITE

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How Do We Get New Donors?

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MNM Website Example
Strong Features
• Powerful
Headline
• Limited Copy
and use 2nd
Person (‘you”)
• Use Pictures

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MNM Website Example
Strong Features
• Use White
Space to Focus
the Eye
• Use Success
Metrics

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Donation Process- Make it Simple
As few clicks as possible from Home Page to
Donation!
Test your site
• Count the steps
• Time the process
• Use a focus group
• Mobile Friendly! Ability to share on FB and Twitter.

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Donation Process- Example

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Online vs. Offline Fundraising
• Online fundraising continues to grow at a fast
pace, with an estimated 15-20% increase in
2013 alone.
• According to the Chronicle of Philanthropy,
more that 50% of donors over 60 years of age
have made a gift online. When to use offline
tactics?
• Now more than ever you need an inexpensive
online donation tool.

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Number of New and Repeat Donors

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Increase The Value of Events
Increase the
value of events
 Place registration forms where
donors are engaged
 Multiple engagement
opportunities in the same form
 Create forms for ticketing,
volunteer registration,
sponsorships, advertising,
memberships and more
 Multi-channel event
registration forms (PC, Tablet,
Phone, Social Media)

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Email Marketing & Capturing Email Addresses
• Still the #1 way to raise money online
• Capture email addresses any way you can:
• Opt-in box on the website
• Event registrations
• Facebook page
• Pop-up- capture email or highlight a call to action
• Write a compelling narrative and have a
structured communication plan (with metrics!)
• 7 touches = a donation/action

17. ©2014 Net@Work Inc.
Abila and Net@Work: The Complete Solution
Abila Grant
Management
Abila
Fundraising
Online
Abila Fundraising
50
Abila MIP Fund
Accounting
NET@WORK
Website
CRM
Document Sharing

18. Abila Fundraising Online
Nonprofit
Organization
Nonprofit
Organization
Apply for a
grant from
Fnd or Govt
Abila Grant
Management
Foundation
or Govt
Abila MIP Fund
Accounting
Transaction is
sent to
Abila MIP Fund
Accounting
$
Appeal to
donors
Abila Fundraising
50
Run query for
solicitation list
Email marketing
tool such as
Constant Contact
or MailChimp
Send email
Call/Direct Mail
$
Direct donors to
online form
Accept direct
checks, cc
$ Abila Fundraising 50
Transaction tracked,
receipts and donor
acknowledgement sent
$
Transaction is
sent to Abila
MIP Fund
Accounting
I need funds for my
programs and
operating budget.
Efficient Process Flow

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Thank You For Attending!
Questions?
ndenby@netatwork.com