6. Coca-Cola Company
• Mission:
• To refresh the world
• To inspire moments of optimism and
happiness
• To create value and make a difference
7. Coca-Cola Company
VISION:
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
• Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make
our 2020 Vision a reality.
8. Coca-Cola Company
Values:
Our values serve as a compass for our actions and
describe how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well.
9. Coca-Cola Company
Departmentalization:
There are five departments at CCBPL.
• Production Department.
• Industrial Relations Department.
• Sales and Marketing Department.
• Human Capital Department.
• Finance Department.
10. Coca-Cola Company
WORK SPECIALISATION:
• The work specialization is high, as each
Manager is made responsible for only a
particular function, which is his expertise.
There is no boredom or monotony as each
salesman is meeting the different sort of
person and the work is challenging and
promotions are based on performance there is
no monotony and boredom
11. Coca-Cola Company
SPAN OF CONTROL:
• The span of control is low as there are 3-5
employees reporting to their managers. This
low structure is due to the fact that
organization is a vertical and different people
have different works to do so. It is also difficult
to control more than five people and still
manage the resources and people in an
effective manner.
13. Coca-Cola Company
Motivation in Coca Cola:
The Content Approach
• Coca Cola believes in the Content Theory of Motivation,
the one where Maslow’s Hierarchy of Needs identifies five
levels of needs, which are best seen as a hierarchy with the
most basic need emerging first (at the bottom) and the
most sophisticated need emerging last (at the top).
• People move up the hierarchy, one level at a time. Gratified
needs lose their strength and the next level of needs is
activated. As basic or lower-level needs are satisfied,
higher-level needs become operative. A satisfied need is
not a motivator. The most powerful employee need is the
one that has not been satisfied.
15. Coca-Cola Company
Managing stress in Coca Cola:
Coca Cola realizes that change and job pressure can
cause major stress problems with employees. Coca
Cola does it best to identify stress in employees and
try to reduce it because stressed-out employees are
more likely to miss work both, as a coping
mechanism and due to health-related problems.
Coca Cola usually offers an occupational stress
workshop.
16. Coca-Cola Company
Influencing:
Influencing is the process of guiding the activities of
organization members in appropriate directions. It involves
four management activities:
• Communicating.
• Leading
• Motivating.
• Considering groups
17. Coca-Cola Company
Suggestions:
• Delivery position should be maintained to get
good return from the market.
• The company must try to make different
brands of Coca-Cola available at every retail
outlet whether it is large or small, otherwise
the consumer may go for substitute.
• The Company employees should make direct
contact with the consumers.
• Try to decrease the price of commodity in
competition of Pepsi.
