What tools are available, who is using them and how are they being used by politicians, brands, organisations and companies to communicate with their audiences? With a particular focus on mobile opportunities, this session will look at existing and emerging platforms, research into how to develop strategies to engage with specific groups and demographics online, on social and on mobile
17. 17
YouTube
would
be
second
in
this
list
were
it
included
-‐
users
spend
an
average
of
5.5
hours
a
month
watching
videos
there
Top
sites
and
forums
45. Listen
-‐
what
are
people
saying?
Learn
-‐
where
are
they
saying
it?
Engage
-‐
what
can
you
say
and
when?
Adapt
-‐
how
can
you
do
things
beTer?
45