Delivering and realizing extraordinary value from vehicle telematics programs and capabilities.

1. Infosys Connected Vehicle Service Offerings
Delivering and Realizing Extraordinary Value from Vehicle Telematics Programs and Capabilities
http://www.infosys.com/industries/automotive/pages/index.aspx

2. Connected Vehicle Overview
Explosion and rapid adoption of “smart” connected devices in every aspect of digital consumers’ active lifestyles has fuelled their
expectations of connected vehicle capabilities and services. Today’s Connected Vehicle (vehicle telematics) is being enabled by
the convergence of wireless communications, GPS location technology, navigation services, embedded safety and security based
electronics, infotainment media providers, concierge services, software based personalization, social media influence, remote
control/notification and remote diagnostics technologies.
This consumer expectation coupled with advances in data communication is driving automotive OEMs to embrace Information and
Communication Technologies to enhance customer’s driving and ownership experiences, differentiate their products/brands and
extend customer/dealer/OEM interactions beyond traditional discrete vehicle purchase and service events. The convergence has
led to a multitude of new challenges and partnerships in this new ecosystem. Mastering the complexity of this multi-disciplinary
consumer, business, product, services and technology ecosystem is not suitable for traditional approaches or solutions.
Regulatory bodies
Service Providers • Implement safety regulations
through technology Content providers
• Increase ARPU and customer • Key contributor to smart cities/
lifetime value • Connect with customers through a
driving regulations
• Bundling with other services new channel
• Provide consistent and seamless
experience
Emergency Services Infotainment Services Remote Services Navigation Services
Telematics data consumers
Access Portal
Auto OEMs Wireless • Real time analysis of consumer
Network
• Brand and competitive Content management and aggregation behavior
differentiation • Drive cost efficiencies internally
• Customer behavioral analytics Security services
Connectivity services
Business Process Management
Service Delivery Architecture
Suppliers (Tier 1/Vendors) System Integrators
• Increased vehicle component • Integration of multiple systems
integration across the board
• Value added services Dealer Management Vehicle System • Innovative application development
on different channels
Consumers
CRM ERP Finance
• Safety and security services
• Convenience & productivity
enhancers
Automotive OEM IT
Figure 1 : Telematics Ecosystem
2 | Infosys

3. Challenges in the Telematics domain
Automotive OEMs and suppliers in the vehicle manufacturing ecosystem who have optimized the traditional vehicle development
and customer interaction lifecycle are now facing new challenges in this dynamic and evolving paradigm:
Increasing consumer expectations Dealer coordination
The pace of innovation in consumer electronics, The connected vehicle environment also affects OEM-
communication and information technology has fuelled to-Dealer, Dealer-to-Consumer, and Consumer-to-OEM
consumer demand for newer features, ease of use, interaction dynamics. Training, communication, and
personalization and upgradability in all connected devices coordination concerns must be addressed to ensure a
and cars. These technology-based vehicle features are seamless and positive experience for all constituents.
increasingly influencing purchase decisions.
Business and Operational process
Customer experience Given the fast pace evolution of telematics domain, there
Given the increased number of touch-points that consumers is significant strain on the business processes that govern
have with OEMs, dealers and third-party service providers, the design and development of core telematics product.
providing a consistent, unified, and satisfying consumer In addition, operational processes such as marketing, sales,
experience, across all channels is an imperative while an vendor management, and customer care that support the
extraordinary challenge. Providing such experience requires core business to deliver value have to be agile and nimble
well-coordinated internal processes through a new customer to react to dynamic market changes.
management discipline that spans marketing, sales & service
and dealer operations domains. Engineering processes
There is an inherent disharmony between the traditional
Supplier relationships longer and linear vehicle development lifecycle and shorter,
OEMs must develop and manage partnerships with new iterative connected information technology development
age technology providers across the connected vehicle lifecycle. Successful integration of these two processes is
ecosystem. These new relationships can strain traditional critical to stay ahead of the consumer expectation curve and
industry-specific procurement processes and vendor of competitor offerings.
partnerships developed and matured over time.
Regulatory requirements
Organizational, and governance models Safety, privacy, security, and reporting regulations will
Delivering connected vehicle capabilities, digital services and continue to evolve. In addition, government mandates may
support processes requires that business functions across require automakers to implement emergency services, safety
geographies are redesigned and empowered to nimbly monitoring, diagnostics, and crash forensics.
make critical decisions and deliver capabilities that have
emerging cross-organizational consequences on global Technology diversity and longevity
business outcomes and local customer experiences alike. Technology is rapidly changing among each of the ecosystem
Detroit, Tokyo and Munich … welcome to the challenges of arenas. Given the longevity of a vehicle - supportability,
Silicon Valley. upgradability and adaptability to new technologies are
critical architectural design considerations. Likewise, global
Competitive strategy and positioning diversity amongst data communication technologies,
Developing and managing in-house IP for potential ecosystem partners, consumer behavior and economics can
competitive advantage versus leveraging supplier partner drive geographically dissimilar solutions into an otherwise
investments and adoption of potential future industry increasingly globally-minded design, production and
standards for economic value is a new strategic consideration procurement minded industry.
for OEM’s.
3 | Infosys Infosys | 3

4. Infosys Point of View
Infosys believes that the Connected Vehicle domain will continue to evolve and the search for the next killer app or service
will drive ongoing innovation and differentiation opportunities. OEMs and other ecosystem players must define their overall
telematics strategy and vision to ensure success in this hyper-competitive space. Our point of view emphasizes the need for a
holistic assessment across four key dimensions –
• Seamless, consistent and immersive customer experience across all channels
• A business model that is sustainable and profitable while delivering value to customers
• Efficient and sustainable processes that drive innovation, and superior quality
• A robust and future proof architecture that is scalable to address technology changes
Customer Design and manage the entire Telematics
1 customer journey by applying customer
Experience
experience management best practices
Telematics Enterprise Strategy and
Business Design a sustainable business model that
2 leverages open innovation, creates and
Model
delivers value to all the ecosystem players
Business Model
Develop standard, consistent and robust
Operational and product development and operational
3
Business process processes that foster integration and
decrease time to market
Invest in creating a flexible in-vehicle and
In-Vehicle
enterprise architecture that can enable rapid
4 and enterprise
service deployment and deliver a unified
architecture customer experience
Figure 2 : Infosys Point Of View
Infosys Value Proposition
Infosys Connected Vehicle service offerings are laser-focused on maximizing digital consumer delight and enhancing enterprise
value realization by applying a range of innovative consumer, business, vehicle, technology and organizational solutions across
and within the building-blocks of the complex vehicle telematics ecosystem.
To deliver maximum end-to-end value to each ecosystem partner in the telematics domain, Infosys provides unmatched expertise
across three key areas touching consumers, operations and critical technologies-
• Connected Vehicle Customer Experience Design & Value Realization
• Organizational & Operational Optimization, and
• Connected Vehicle Platform & Enterprise Technical Architecture enablement
4 | Infosys

5. Effective
operations
Enhance customer
experience
Enable
Technology
Figure 3 : Infosys Value Proposition
Infosys Connected Vehicle Service Offerings
Infosys established history, deep expertise, and unique end-to-end coverage of these highly-diverse underlying disciplines
has positioned us as the go-to authority in assisting our clients rapidly respond to the market opportunities and challenges of
mastering telematics ecosystem complexity.
Infosys service lines span from understanding, harnessing, planning, designing, building, operating and enhancing connected
vehicle opportunities, requirements, capabilities, services and value – from the consumer, to the vehicle and across the enterprise.
These service lines touch all aspects of business strategy & planning, organizational design, operational optimization, platform
architecture, service delivery, product engineering processes, in-vehicle and enterprise vehicle technologies, design-build-
test-train-implement-support processes, partner eco-system development/management, and business/information analytics
competency areas.
We also offer deep expertise and capability for providing outsourced process support enablement to speed time-to-market and
scalability using globally sourced talent.
5 | Infosys

6. Description
Connected Vehicle
Service Offering
• Connected Vehicle subscriber experience design and omni-channel touch point management
strategy
Customer Experience Design &
• Connected Vehicle subscriber data management strategy
Value Realization
• Connected Vehicle HMI and multi-device application usability heuristic assessment and user
experience design
• Connected Vehicle organizational business process skills assessment, design and optimization
Program Operations &
Organization Optimization • Connected Vehicle organizational governance, performance management and delivery model
benchmarking, assessment and design
• Technology strategy roadmap, and landscape definition
Technology and Engineering • Ecosystem reference architecture, Solution recommendations
process design • Engineering lifecycle process design, architecture and optimization
• Tools assessment, harmonization and recommendations
• PCB schematic, FGPA design and value engineering
• Interface design (CAN, MOST), Device driver design (USB, Bluetooth, GPIO, EEPROM, NAND, etc.)
Hardware / Embedded design • Middleware (Media, Phone, voice, etc.), Firmware and BSP design
and development • Application interface design (AT Commands, BREW API) for communication with telematics
peripherals
• Porting and validation to different operating systems
• Automation test framework development
Platform validation and • HW specific device and feature validation
certification • Release testing (pre-alpha, alpha, beta and RC)
• Functional, Performance, Integration, System and Acceptance testing
• Design and customization of specific components required for delivery framework (content
broker, connection manager, service registry, etc.)
System Integration
• System Integration of the service delivery framework with other systems – OEM IT, Service
Providers (wireless, content), Customer relationship platforms
• End to end testing and certification of Telematics products
Product certification • Release testing (pre-alpha, alpha, beta and RC)
• Functional, Performance, Integration, System and Acceptance test
• Application enhancement, development, maintenance and support of ERP, CRM, SCM, Business
Intelligence/Analytics applications
• Mobility services: Application development, and validation on mobile platforms such as
Technology services
Android, iOS, Windows
• Cloud services: Cloud strategy, technology roadmap, design, development and
implementation, application migration and sustenance
• Customer, Supply Chain analytics and social engagement platforms
Platform services
• Integrated Telematics Master Data Management services
6 | Infosys

7. Infosys Accelerators
Infosys leverages its proprietary frameworks, products, platforms and solutions in delivering value to its clients. These accelerators
have been developed based on the deep domain and technology expertise and working with multiple clients across the entire
telematics domain.
Platform Reference
Architecture Certification Lab
COEs - WinCE, Linux, Android
IMPACT FrameworkTM
VRM FrameworkTM
Test automation Framework Strategic Insights Models
FlyppTM Application iEngage Platform
Market Place
Infosys Speed Azure Software Analytics Platform
Factory
Infosys Partnerships/Memberships
Infosys services and business solutions are
strengthened by alliances with leading
technology partners. Our network of
alliance and teaming relationships creates
business value, reduces implementation
risk and accelerates speed-to-market. The
partnerships focus on developing solutions
that incorporate Infosys IP and the alliance
partners’ technology and services. We jointly
deliver and market Infosys solutions to clients
across multiple industries and geographies.
7 | Infosys

8. Success Stories
Telematics For a global automotive OEM Infosys collaboratively developed the connected car
Strategy product offering, customer experience, process and ideal service delivery
architecture, to address key challenges and stay competitive.
The recommendations were prioritized and mapped for value and realization.
Infotainment
For a leading European automotive manufacturer, Infosys developed a unique
application Linux based unified car multimedia system that allows multiple simultaneous
clients connects to a server running music, video, internet, weather information
and live TV services.
Navigation Infosys designed and developed a navigation solution for a European
infotainment major. Infosys also deployed innovative test setup for remote
testing, increasing test coverage by over 20%.
Result: reduce support costs and field issues for new devices through accelerated
product rollout for a range of next generation navigation devices.
About Infosys
Many of the world's most successful organizations rely on Infosys to
deliver measurable business value. Infosys provides business consulting,
technology, engineering and outsourcing services to help clients in over
30 countries build tomorrow's enterprise.
For more information, contact askus@infosys.com www.infosys.com
© 2012 Infosys Limited, Bangalore, India. Infosys believes the information in this publication is accurate as of its publication date; such information is subject to change without notice. Infosys acknowledges
the proprietary rights of the trademarks and product names of other companies mentioned in this document.
8 | Infosys