How should your Public Company use Stockhouse.com in your Social Media for Investor Relations strategy? IR Smartt explores how to and how not to use one of the web's biggest investor-focused social networks....

1. Stockhouse.com for Investor Relations

2. What is Stockhouse.com?
 One of the oldest Social Networks focused on public
companies
 A popular tool of stock promoters especially in the small-
cap investment sector
 A Canadian-focused network that has spread to the US
 A notable source of conversations about small-cap
investments and public companies

3. Stockhouse’s Reputation

4. Stockhouse’s Reputation
 Generally positive but has gone through cycles
 Over-use by promoters means many IR professionals have
gone away from it
 Google and Yahoo love Stockhouse’s content and rank
it regularly in search and forum results
 Very good for Junior companies looking to get exposure

5. Reach: Alexa Traffic

6. Reach: Alexa Traffic
 Shows that Stockhouse.com is one of the largest
communities of investors on the web
 More traffic comes to Stochouse.com from users in the US
than users in Canada
 The audience is very loyal with almost 90% of visitors
returning at least once per week
Full Alexa Stats

7. Reach: Audience Demographics

8. Reach: Audience Demographics
The average user is:
 Over 45
 Male
 College Educated
 Accessing Stockhouse from work

9. Reach: Blogs, News and Forums

10. Reach: Blogs, News and Forums
 Major search engines index social and forum content
from around the web
 Stockhouse.com’s pages regularly appear in blog and
forum search results
 Anyone searching for your company in blog, news and
discussions can find this content
 All conversations that are visible should be monitored

11. Reach: Content Aggregators

12. Reach: Content Aggregators
 CAs like Google and Yahoo Finance pull content from
around the web to compile your company profile
 This includes data like; press releases, director profiles and
company contact details
 Google aggregates forum content in products like
Google Places
 If Google and Yahoo finance start using forum content
from Stockhouse, you want it to be positive

13. Do You Need Stockhouse?
Why Stockhouse thinks you need them…

14. Do You Need Stockhouse?
Stockhouse thinks so and has a product offering for public
companies to advertise on.
Their product includes:
 Email News “Blasts”
 Featured Articles
 Display Ads
 Videos
Are any of these effective in creating an audience?

15. Where Stockhouse Fits

16. Where Stockhouse Fits
 Email Blasts have lost their effectiveness due to
unsolicited SPAM
 Ad Placements on Stockhouse don’t benefit from the
same targeting that Facebook and Google Ads do
 Stockhouse does have value if you know how to use it,
but not via either of these methods

17. Monitoring Conversations

18. Monitoring Conversations
 Check Stockhouse daily for signs of conversation about
your company
 Create a profile so you can respond to forum posts
 Track profiles owned by partners and competitors for the
latest on what’s happening in your industry
 Find potential stakeholders who are discussing your
partners and competitors

19. Respond to Qs

20. Respond to Qs
 Daily monitoring should mean that no question on your
company profile goes un-answered for more than 24 hrs
 Provide references in your answers as much as possible
 Link out to sections of your website and corporate
information when responding
 Enter conversations that are left blank by your
competitors and potentially create stakeholders…

21. Create Visibility

22. Create Visibility
 Get in front of active Investors
 Be seen as visible on multiple Social Networks
 Get your content into Google blog, forums and news
search results
 Create website traffic through linking
 Develop relationships and brand advocates

23. Conclusion
While we don't recommend spending hours a day sifting
through the chatter on Stockhouse.com, we definitely see
some value to being on this Social Network.
For more info on both passive and active strategies that
your company can employ, please contact us on:
Email: get@irsmartt.com
Website: irsmartt.com/contact