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Three Levels of Design
This is where the magic happens.
Visceral Design, Behavioral Design, Reflective Design
Lets examine all three levels in detail….
The visceral reaction is deep rooted into our DNA.
How to identify visceral reaction?
How to infuse visceral reaction in design? Use old brain triggers.
How to infuse visceral reaction in design? Be
mindful of social and cultural connotations.
RED: From Rage To Romance
The behavioral level.
How to identify Behavioral Reaction?
There are four components of good behavioral design.
Function
Understanding
Usability
Physical feel
The Reflective level
How to identify reflective reaction?
How to infuse reflective reaction in design? Total Quality Management.
How to infuse reflective reaction in design? Build healthy
relationships with customers.
How to infuse reflective reaction in design? Make designs
memorable.
Thank you!

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