Your team should strive to convert cost-conscious callers into lifetime customers. With the right preparation and tactics, your CSRs can combat objections and drive conversation toward booking a free technician's estimate.

1. How to Overcome Price and Win a New Customer

2. 96% of consumers are currently looking for the best
deal on a product or service.

3. Preparation is Key.

4. CSRs should have basic pricing memorized and a cheat
sheet for everything else.

5. Tips for Steering a Call.

6. The worst thing a CSR can do is let a conversation stall
after price questions.

7. CSRs need to be upfront about the fact that a technician’s
expert eye is required to give an accurate price quote.

8. Shift focus to your business providing excellent service.

9. It’s all about selling value over price.

10. Stress the FREE in free estimate.

11. Your CSRs should inform the caller that there’s an
essential fee to cover transportation, but all the time
and work involved is complimentary.

12. Your CSRs should bring up current specials and discounts

13. – but don’t forget to explain the reason for the short-
term discount.

14. Our price guide features many more tips, details and even
phone scripts to lead you through the tough conversations.

15. Download the guide today to make your CSRs masters
at handling difficult price questions.

16. Download “How to Overcome Price and Win a New
Customer”
HOW TO OVERCOME PRICE
AND WIN A NEW CUSTOMER