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Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspólnego ma…
Castlevania
MONIKA MIKOWSKA
mobimoni
i projektowanie interfejsów?
jest najważniejszy.
UX DESIGN
Abraham Lincoln
( 1809-1865 )
Give me 6 hours to chop down
a tree and I will spend the first 4
sharpening the axe.
FUNKCJONALNOŚĆ
AI
NAWIGACJA
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Konwencje zmieniają się co 6 miesięcy
Facebook
2011
LinkedIn
2011
Yelp
2011
Nasza Klasa
2014 :-)
Siatka ikon (początek 2011)
Zmierzch siatki ikon (koniec 2011)
LinkedIn
2011
Facebook
2011
The 5-tab social app with center icon (2011)
Instagram Path Socialcam
Trend w kierunku spłaszczania, upraszczania UI (2012)
Instagram
2011
Instagram
2012
Pinterest
2011
Pinterest
2012
Side drawer = Hamburger Drawer = Hamburger Sidebar (koniec 2012)
Facebook
Messenger
YouTube Feedly Allegro
HAMBURGER DRAWER
!
• ikona menu jest umieszczona
na stałe w górnej belce 

• po tapnięciu w ikonę
hamburgera, strona główna
odsuwa się i wysuwa się menu
z boku

• tapnięcie na dowolną część
wystającej strony, zamyka
szufladę

• w “szufladzie” dostęp do
sekcji, z których nie korzysta
się często
ZEEBOX (obecnie Beamly TV)
Czytaj więcej: http://thenextweb.com/dd/2014/04/08/ux-designers-side-drawer-navigation-costing-half-user-engagement/
Preferowany wzorzec dla aplikacji na Androidzie
Czytaj więcej: https://developer.android.com/design/patterns/navigation-drawer.html
REZULTATY:
!
• pozytywne komentarze, np.
“Love the new design, 5 stars!”

!
• …spadek zaangażowania w
aplikacji o połowę!!!
TESTY A/B
A
B
B
Wyniki testów A/B w ZEEBOX (15/85)
Czytaj więcej: http://thenextweb.com/dd/2014/04/08/ux-designers-side-drawer-navigation-costing-half-user-engagement/
OUT OF SIGHT
OUT OF MIND
CO Z OCZU
TO SPOD PALCA
mobimoni
CZEGO OCZY NIE WIDZĄ
TEGO PALEC NIE UŻYWA
mobimoni
Źrodło: http://techcrunch.com/2014/05/24/before-the-hamburger-button-kills-you/
Źródło obrazka: TechCrunch.
• szybszy dostęp do poszczególnych sekcji - po 1 tapnięciu, nie po 2

• szybsze przełączanie się pomiędzy sekcjami

• notyfikacje widoczne od razu

• użytkownicy są świadomi istnienia wszystkich funkcji aplikacji
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
ALE…
Ile wspolnego ma Castlevania z projektowaniem mobile UI
źródło: Luke Wróblewski, Mobile First
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Źródło: http://exisweb.net/mobile-menu-icons.
Czytaj więcej: http://exisweb.net/mobile-menu-icons.
+7,2% +22,4%
Czytaj więcej: http://exisweb.net/mobile-menu-abtest.
+12,9% +5,7% -22,2%
Czytaj więcej: http://exisweb.net/menu-eats-hamburger.
+20%
Aplikacja mobilna nie jest choinką:
wszystkich bombek nie udźwignie.
mobimoni
Facebook
Messenger
Foursquare
Swarm
The Great Unbundling Of 2014
Czy tutoriale są pomocne?
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Pamiętacie, jak wyglądał interfejs gry
Castlevania 1?
Ile wspolnego ma Castlevania z projektowaniem mobile UI
Czytaj więcej: https://medium.com/design-ui-and-shenanigans/94c555301d98.
Źródło obrazka: bit.ly/1kcm3Kf.
Dobrze zaprojektowany interfejs
zachęca do odkrywania!
4. Testuj koncepcje. Korzystaj z testów A/B.
5. Tu nie ma “złotych reguł”. Każdy przypadek jest indywidualny :)
3. Aktualizuj wiedzę! Konwencje zmieniają się co 6 miesięcy.
2. Użytkownik liczy czas dotarcia do celu. Ty licz tapnięcia.
1. Sposób nawigacji jest determinowany przez zakres funkcji.
Podsumowanie
mobeedick
mobile design studio
MONIKA MIKOWSKA
mobimoni
monika@mobeedick.com
+48 604 196 082
monika@mobeedick.com
+48 604 196 082

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Ile wspolnego ma Castlevania z projektowaniem mobile UI