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Confidential
Discussion	
  Document	
  -­‐	
  	
  
Discussion document – September 2014
Confidential
Exit
Differentiation
First Mover
Growth 
Potential
& International 
Expansion
Value 
Proposition
Market 
Opportunity	
  
Business
Model
Management
Team
Investment Principles
2
Confidential
 3
Confidential
5 Questions?
1. Are you ready for the social pressure?
2.  Are you single or do you have an extremely supportive
partner?
3.  Do you have enough cash to last at least a year?
4.  Are you ready to sleep only few hours a day?
5. How do you define success?
4
Confidential
Contacts
Confidential
 5
Brazil

Marcello Gonçalves
marcello@koolen.com.br
f. +55 11 97242 4224

Guilherme (Guga) Stocco
guga@koolen.com.br
f. +55 11 98284 5555

Rodrigo Borges
rodrigo@koolen.com.br
f. +55 11 97619 4653
Nederland

Kees Koolen
kees@koolen.com.br
f. +31 6 2690 6320

Marnix Van der Ploeg
marnix@koolen.com.br
f. +31 6 270 55 037

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Confidential Discussion Document Growth Potential & International Expansion