1. Melissa Lawton
118 Bay Street
Hercules, CA 94547
t/f: 510.724.8225
c: 510.589.7085
design99@pacbell.net
A successful graphic designer and art director. Senior-level capabilities; more
than 30 years servicing clients and principals. Draws on deep experience in
publication and custom identity design. Unsurpassed typographic knowledge.
Completely at ease in both traditional and digital media. Exceptional production
pace. Knows how to talk persuasively about design with clients, vendors, and
collaborators. Understands how corporations go to market. Taught college-level
production for graphic design for eighteen years; excellent reviews from
colleagues and students. Confident in ability to contribute to an organization or
solve a client’s problems.
7. 118 Bay Street Hercules, CA 94547 t/f: 510.724.8225 c: 510.589.7085 e-mail: design99@pacbell.net
A successful graphic designer and art director. Senior-level capabilities; more than 30 years servicing clients and
principals. Draws on deep experience in publication and custom identity design. Unsurpassed typographic knowledge.
Completely at ease in both traditional and digital media. Exceptional production pace. Knows how to talk persuasively about
design with clients, vendors, and collaborators. Understands how corporations go to market. Taught college-level
production for graphic design for eighteen years; excellent reviews from colleagues and students. Confident in ability to
contribute to an organization or solve a client’s problems.
Q U A L I F I C AT I O N S FOCUS COMPUTER SKILLS
Senior level art direction and graphic design Advertising QuarkXpress
30+ years experience Brochures, collateral materials InDesign
Publication, packaging, and custom identity design Business systems Illustrator
Taught college-level graphic design for 18 years Custom identities/logos Photoshop
Digital and traditional design and production Event materials: invitations, programs,
Extensive pre-press and on-press experience posters, banners, on-site signage
BA Degree, California College of Arts and Crafts, 1972 Publication design
EXPERIENCE
1999 – Present Marketing Art Director, Diablo magazine, Walnut Creek, California
Responsibilities: all sales and marketing support materials; event materials: logos, invitation, programs, on-site signage,
direct mail; circulation materials; corporate business system; advertising; brochures.
1995 – 1999 Graphic Designer, self-employed, M. Lawton Design, Hercules, California
Clients: Ascend Communications, Bertelsmann Industry Services, City of Hercules, Hartford Media, Hooper’s Confections,
Mosaic Licensing, Radiance magazine
Projects: Full-service design and production of business systems, custom identities, packaging design, brochure design,
pre-press and on-press supervision
1991–1995 Marketing Graphic Designer, TakeCare Health Plan, Concord, California
Responsibilities: designed and produced all sales and marketing, membership, and event/promotional materials; oversaw
five project directors with an annual budget of $5.5 million; developed new identity system in conjunction with Pentagram
Design of San Francisco.
1989 – 1991 Graphic Designer, Primo Angeli, Inc., San Francisco, California
Responsibilities: Packaging design, production, traditional comps for presentation
Clients: Carnation Foods, Fireflakes (Ortho Products), Miller Brewing Co., Post Brands, Shaklee, Inc.
References provided upon request.