A ppt from the Digital trends 2012 and beyond presentation made by Marko Kozlica, as presented to the Leo Burnett Ukraine. A ppt contains couple of numbers for starters about the digital world, then the list and short description of trends and at the end the case studies of digital campaigns.

1. by Marko Kozlica for Leo Burnett

2. AGENDA
• NUMBERS
• TRENDS
• HARDWARE
• COMMUNICATION
• LIFESTYLE
• MEDIA
• NETWORKS
• ONLINE
• SOCIAL
• EXAMPLES

4. 3.6 people around the world have a mobile
billion phone
91 of americans use a mobile phone
percent
50 of americans will have a smartphone by
percent end of year

5. COMPUTING GROWTH DRIVERS OVER TIME (1960-2020E)
1.000.000
MOBILE
INTERNET
100.000
10.000 DESKTOP
INTERNET
1.000
10B+
PC units???
1B+
100 units/users
MINICOMPUTER 100MM+
10 units
10MM+
MAINFRAME
units
1
1MM+
units
1960 1970 1980 1990 2000 2010 2020

6. 2014 smartphones will become the most used
year way to access the internet
No.1 on the flickr popularity list of most used
camera digital cameras is iphone 4
4589 was the increase in qr code uptake from
percent early 2010 to early 2011

7. 20 of all google searches are of local
percent character
40 of google maps usage is on mobile phones
percent which will rise to 50% by 2012
1+ of google searches each day
billion

8. 3400 of growth in foursquare users in 2010
percent
60 of these users are between 18 and 23
percent years of age

9. 800+ users on facebook
million
50+ of these users log-in each day
percent
75+ of users are outside of USA and they are
percent speaking 70+ languages

10. 350+ of active users currently access facebook
million through their mobile device
of global mobile operators work to deploy
475 and promote facebook mobile products

11. 130+ users of ipad, iphone and ipod
million
350+ of apps for ipad and iphone
thousand
10+ of apple downloads
billion

12. 40+ of unique users each month @twitter
million
130 of zynga active users per month
million
55+ of groupon subscribers
million

13. 80%
SOCIAL MEDIA
WOM
WORD OF MOUTH STANDS FOR 80% OF ALL SOCIAL MEDIA

14. COMPARED TO 2010 ARE YOU PROJECTING AN INCREASE OR DECREASE IN THE
AMOUNT OF DIGITAL PROJECTS YOUR ORGANISATION WILL UNDERTAKE IN 2011?
80% OF MARKETERS PLAN TO INCREASE THE VOLUME OF DIGITAL PROJECTS IN 2011
IN TOTAL,
ONLY 5% ARE PLANNING A DECREASE IN THEIR DIGITAL WORK
54%
26%
15%
4%
1%
SLIGHT SIGNIFICANT SAME SLIGHT SIGNIFICANT
INCREASE INCREASE AMOUNT DECREASE DECREASE

16. TABLETS 01/50
• IPAD, AND OTHER TABLETS ARE ALREADY A TREND, THEY WILL BECOME MORE POVERFUL
• IPAD HAS AROUND 95% OF THE MARKET
• IT CHANGED HOW WEB SITES ARE DESIGNED, IT MIGHT KILL FLASH?
• BROUGHT A RENNAISANCE TO PUBLISHING: BOOKS, MAGAZINES AND NEWSPAPERS
• INTRODUCED A CONCEPT OF APP STORE, THE FAST WAY TO ACCESS CONTENT

17. 3D PRINTING 02/50
• EASY TO USE
• FAIRLY AFFORDABLE
(kits starting from 1000$
- 3000$)
• USEFUL FOR MOCK-
UPS, 3D MODELS (PMI
GUYS?)

18. DIGIT-ALL 03/50
EVERYTHING GOES DIGITAL:
• DATA, DATA AND MORE DATA. AND ANALYSIS OF THIS DATA.
• CONNECTION IN-BETWEEN THE DEVICES
• CONVENIENCE AND INCONVENIENCE

19. FREE SIMPLE PHONES 04/50
DEVELOPMENT OF FREE SIMPLE PHONES, MAYBE TO START WITH NOKIA?
• BUT:
• THEY WILL EARN SMALL PERCENTAGES OF THINGS DONE WITH THESE PHONES
• TRANSACTIONS, PURCHASES, ON-DEMAND CONTENT
• SIMILAR TO CREDIT CARDS

20. AUGMENTED REALITY 05/50
• AUGMENTED REALITY (AR) IS A LIVE, DIRECT OR INDIRECT, VIEW OF A PHYSICAL, REAL-
WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER-GENERATED
SENSORY INPUT SUCH AS SOUND, VIDEO, GRAPHICS OR GPS DATA
• BUT, YOU’VE SEEN IT IN VARIOUS USES, CHANGING THE APPEARANCE OF THE BUILDINGS,
FASHION SHOWS WITHOUT LIVE/PRESENT MODELS, IN THE SHOPPING WINDOWS

21. NEW USER INTERFACES 06/50
• DEVELOPMENT OF NEW USER INTERFACES
• IOS SIRI IS A GOOD EXAMPLE – A VOICE CONTROLLED DEVICE
• REMEMBER SOME OF THE MOVIES?

22. MOBILE LEARNING 07/50
• APPLE IS ALREADY THERE WITH THEIR IPAD DEVICE
• OTHER’S WILL FOLLOW
• IMAGINE THE MARKETING POTENTIAL IN MAKING THE BRANDED EDUCATIONAL SOFTWARE

23. HAND HELD IS OUT 08/50
• WE ARE TALKING ABOUT TABLETS AND OTHER MOBILE DEVICES FOR THE FUTURE?
• FUTURE AFTER FUTURE IS NOT BRIGHT FOR HAND-HELD DEVICES
• GLASSES, LENS, EAR PIECES, MICRO TECHNOLOGY DOING EVERYTHING MOBILE DEVICES DO
NOW
• REAL WORLD, DIGITAL WORLD – MIXED TOGETHER

24. SMARTPHONE PERIPHERALS 09/50
• OK, THE SMARTPHONES WILL BE BETTER AND MORE USABLE, WHY NOT MAKE THEM
BETTER?
• A WHOLE SET/INDUSTRY OF THE SMARTPHONE PERIPHERALS WILL EMERGE, IMPROVING
EXPERIENCE, EVERY OTHER DEVICE WILL BE CONTROLLABLE WIRELESSLY
• USER INTERFACES ON SMARTPHONES MUST BE CREATED IN ORDER TO CONTROL OTHER
DEVICES IN THE HOUSE OR OUTSIDE

25. NO “LAPTOP CARRYING” 10/50
• MOBILE PHONES AND OTHER DEVICES WILL BECOME POWERFUL ENOUGH TO FINISH ALL THE
WORK DONE ON LAPTOPS
• NO MORE HEAVY BAGS FOR THAT PRESENTATION YOU ARE HAVING

26. BETTER BATTERIES 11/50
• MORE POWER, MORE ON-TIME
• WIRELESS CHARGING BECOMES A STANDARD
• AND YOU CAN DO IT EVERYWHERE

27. 5X MORE SENSORS 12/50
• SENSORS BECOME EVER PRESENT
• WEARING SENSORS, REMOTE SENSORS, SENSORS IN YOUR PHONE
• MORE DATA TO ANALYSE AND ENHANCE USER EXPERIENCE

28. THINGS & SERVICES 13/50
• A STRONG CONNECTION BETWEEN PRODUCT/SERVICES AND DIGITAL/ONLINE WORLD
• NIKE+ FOR EXAMPLE
• IPAD AND APP STORE

29. APPS 14/50
• INTRODUCED BY POPULARIZATION OF TABLETS/MOBILE DEVICES/SMART PHONES
• THEY WILL BE MOSTLY USED FOR: MONEY TRANSFER AND PAYMENTS, HEALTH MONITORING,
MOBILE PAYMENTS, MUSIC, GAMES, OFFICE PRODUCTIVITY, LOCATION SEARCH AND NFC
(NEAR FIELD COMMUNICATION)

30. REALI LIFE CROWD SOURCING 15/50
• DIFFERENT READINGS FROM SMARTPHONES AND OTHER MOBILE DEVICES WILL BE USED TO
ANALYSE TRAFFIC, SECURITY ISSUES
• MOST OF THIS DATA WILL BE USED TO ENSURE A BETTER USER EXPERIENCE BUT ALSO TO
MONITOR PEOPLE

31. DIGITAL CARS 16/50
• REMEMBER OLD RADIO THAT YOU HAD IN CAR PREVIOUSLY WITH THE “WHEELS” THAT YOU
HAD TO TURN
• NOW, THE CARS WILL LISTEN TO YOU, GIVE YOU FEEDBACK, OFFER THE MEDIA TO WATCH OR
LISTEN AND EVEN GIVE SUGGESTIONS ON OPERATION OF THE CAR
• PREPARE FOR DOWNLOADING APPS FROM THE CAR FOR THE CAR

33. DANGER! COMM REVOLUTION 17/50
• THE COMMUNICATION REVOLUTION HAS STARTED, THERE IS NO DOUBT
• ALL BUSINESSES THAT REFUSE TO DO SO ARE SET TO FAIL
• DIGITAL KIND OF COMMUNICATION IS NOT THE FUTURE TOOL, IT IS ALREADY HERE
• ADAPT!

34. 3D BECOMES EVERYDAY THING 18/50
• IT BECOMES NORMAL, EVERYDAY THING FOR MASS MARKET
• YOU WOULD BE ABLE TO RECORD IT YOURSELF
• SEEING WITHOUT SPECIAL GLASSES

35. MULTI SCREEN VIEWING 19/50
• THE MEDIA WILL BE DESIGNED SO IT CAN BE VIEWED ON MULTI-SCREENS
• IT WILL HAVE TO SATISFY TRADITIONAL TV, MOBILE PHONES, TABLETS
• THIS WILL CONTRIBUTE TO HIGHER EXPOSURE AND CONTINUATION OF THE MESSAGE TO THE
CONSUMERS

36. LOCATION MARKETING 20/50
• MORE AND MORE APPLICATIONS WILL BE USING LOCATION INPUT FROM MOBILE DEVICES
• FOURSQUARE, FB, PHOTO APPLICATIONS, EVERYTHING
• IT WILL BE USED FOR CONSUMER PROMOTIONS AND REWARDS, PURCHASE
RECOMMENDATIONS

37. QR CODES 21/50
• QR CODES, YOU HEARD ABOUT THEM, YOU CAN SEE THEM, EVERYWHERE
• GIVING INFO ABOUT: WEBSITES, CONTACT CARD, NUMBERS, COMPLEX DATA AND
INFORMATION, COUPONS
• QR CODE UPTAKE HAS INCREASED 4589% FROM EARLY 2010 TO EARLY 2011, WOW!
• THERE IS AN ABILITY TO CUSTOMIZE, TO BRAND
• 11 OUT OF 50 FORTUNE COMPANIES ARE INCORPORATING QR CODES INTO THEIR
MARKETING STRATEGY
• GOOGLE AND APPLE DO NOT SUPPORT IT ??? SET TO FAIL?

38. INFOGRAPHICS 22/50
• USED TO CONVEY A COMPLEX MESSAGE IN GRAPHIC CLEAR WAY, CONSISELY AND
ENGAGEINGLY
• USE MAPS, FLOWCHARTS, CHARACTERS, SIZE COMPARISONS, OR OTHER GRAPHIC ELEMENTS
TO PRESENT ANY TYPE OF INFORMATION

43. DEALER CHIC APPLICATIONS 23/50
• IT IS ALL ABOUT FINDING THE BEST DEAL FOR THE CONSUMER
• NOTIKUM FOR SINGAPORE WITH THEIR BEST CREDIT CARD DEALS
• LINK-LIKE-LOVE BY AMEX – DEALS BASED ON INTERESTS, LIKES, DISCUSSIONS

44. ATTENTIONOMICS 24/50
• MARKETEERS WILL EVENTUALLY REALIZE THAT THE CONSUMERS ATTENTION COUNTS MORE
THAN REACH OR IMPRESSIONS – IN ORDER TO DRIVE CONVERSION
• CAPTIVATE ATTENTION WITH ANYTHING – VISUALIZATIONS, GAMES, ENGAGEMENT OF ANY
KIND AND ASK FOR A FEEDBACK FROM THE CONSUMERS

45. DEVELOPERS ENGAGEMENT 25/50
• NEW DIGITAL TRENDS WILL SET NEW KIND OF EMPLOYEES NEEDED IN-HOUSE
• WHO CAN GIVE THE BEST INPUTS BUT DEVELOPERS THAT ARE IN THE MIDDLE OF A DIGITAL
FIGHT
• WATCH OUT FOR NEW POSITIONS IN AD AGENCIES – ACCOUNT DEVELOPER OR A SEO/SME
EXECUTIVE

46. STORYTELLING 26/50
• HUMANS, THEREFORE CONSUMERS HAVE ALWAYS SEARCHED FOR A GOOD STORY – BEHIND
A CERTAIN EVENT
• SO LET’S GIVE IT TO THEM!
• HP HAS ALREADY DONE THIS KIND OF ENGAGEMENT

47. DESIGN FOR DIGITAL DISTRIBUTION 27/50
• THE MOST IMPORTANT THING WHEN THINKINH ABOUT DESIGNING ANYTHING IS WHETHER
IT WILL BE ELIGIBLE FOR A DIGITAL DISTRIBUTION
• YOU MUST THINK CROSS PLATFORM, CROSS MEDIA (I.E. IOS, ANDROID, BADA COMPATIBLE)

48. SOCIAL SCHIZOPHRENIA 28/50
• IT IS NOT WHAT YOU THINK
• IT IS ABOUT MAKING SOCIAL MEDIA PARTICIPATION EFORTLESS
• BY ADDING G+, TWITTER, FB BUTTONS ON EACH PAGE, ARTICLE, ETC.

49. CAPTCHA ADVERTISING 29/50
• YOU ALL KNOW ABOUT CAPTCHA SECURITY MEASURE WHEN YOU NEED TO SUBMIT A FORM
ON THE WEB-SITE OR YOU WANT DO DOWNLOAD SOMETHING
• WHY DON’T WE BRAND IT?

50. GROUP MESSAGING 30/50
• GROUP MESSAGING WILL BECOME ONE OF THE MARKETER’S TOOLS IN THE FOLLOWING
YEARS
• IT IS SIMPLY A WAY TO COMMUNICATE WITH THE NICHE MARKET

51. SECOND SCREEN RISE 31/50
• SECOND SCREEN - DURING THE COMMERCIALS ON TV, OR FOR ADDITIONAL INFO ABOUT
SOMETHING THEY ARE WATCHING
• YOU CAN ALSO FIND OUT LYRICS OF A SONG YOU LISTEN TO ON THE RADIO OR YOU WANT
TO FIND OUT THE NAME OF THE SONG
• YOU CAN “ATTACK” THE COMMERCIAL BLOCK OF YOUR COMPETITORS

52. USERS WANT TO TAKE IT AWAY 32/50
• USER WILL EXPECT TO TAKE SOMETHING AWAY FROM THE DIGITAL EXPERIENCE WITH A
COMPANY
• PREPARE FOR AN ENORMOUS NUMBER OF BRANDED GADGETS/WIDGETS THAT THEY CAN
DOWNLOAD IF THEY LIKE

54. PEOPLE STILL WON’T PAY… 33/50
• YES, WE STILL WON’T PAY FOR ALL THIS CONTENT WE DOWNLOAD
• THIS IS JUST A HINT, BUT, AS MORE PEOPLE ARE GOING TO BUY THE CONTENT IT WILL
ACTUALLY BE A BETTER SITUATION FOR THE PRODUCERS
• BUT, DON’T GET TO CARRIED AWAY, A CYBER POLICE MIGHT SHOW-UP

55. E-WALLETS 34/50
• CONSUMERS WILL BE ABLE TO ACCESS MONEY AND BANK ACCOUNTS ON THEIR MOBILE
DEVICE HEAVILY
• SHOPPERS WILL COMPARE PRICES ON THEIR DEVICES (AMAZON REMEMBERS APP)
• MORE AND MORE PEOPLE WILL MAKE PURCHASES ON THEIR MOBILE
• SUPER E-WALLETS: CONTAINING DRIVER’S LICENSE, HEALTH ID, LOYALTY CARDS & OTHER ID
• THE E-WALLETS DOCUMENTS WILL REPLACE STANDARD PAPER ONES

56. DIY HEALTH 35/50
• SERIES OF PRODUCTS WILL BE MADE TO CONNECT THE COMMON HEALTH ISSUES AND THEIR
MONITORING AND MOBILE DEVICES
• WE ALREADY HAVE AN IHEALTH PRODUCTS PRESENT ON THE MARKET MEASURING BLOOD
PRESSURE, WEIGHT, ETC.

57. RE-COMMERCE 36/50
• MIXING CONSUMER CARE AND LOYALTY, GREEN CONSCIUS LIFE AND CORPORATE STYLE AND
GOOD BARGAIN
• TROCATHLON BY DECATHLON IN FRANCE – TRADE IN OLD SPORTSWEAR AND RECEIVE
COUPONS
• LEVI’S SINGAPORE – GIVING YOU MONEY IF YOU BRING BACK YOUR OLD JEANS
• BUTLER BY A.P.C.

58. INTERNET EU/SOPA 37/50
• BACK IN THE DAYS IT WAS FREE FOR EVERYONE
• IT STILL IS
• BUT THE FUTURE MIGHT NOT BE SO COOL AND GREAT
• WE MIGHT BE WITNESSING THE CREATION OF REGIONAL INTERNETS – EU INTERNET, US
INTERNET, ETC. IN ORDER FOR THE GOVERNMENTS TO GAIN CONTROL
• THIS MIGHT BE A NEXT STAGE AFTER THE SOPA ACT THAT MIGHT START IN US

59. DE-TECH 38/50
• SOME PEOPLE WILL PAY TO BE DISCONNECTED
• SOME PEOPLE WOULD LIKE THEIR PEACE OF MIND
• ARE YOU ALREADY INTERESTED?

61. MOBILE ADVERTISING NO.1 39/50
• MOBILE ADVERTISING BECOMES THE BIGGEST AD PLATFORM
• EXCEEDING TV & INTERNET BY REACH AND REVENUE
• IT WILL BE ENGAGING AND NOT SO BORING LIKE NOW (SMS SPAM, BANNERS)
• IT WON’T KILL BUT RATHER WORK WELL WITH TRADITIONAL MEDIA, FOR THOSE WHO
ADJUST

62. ONLINE VIDEO AD BUDGET GOING UP 40/50
• COMPANIES THAT WERE PREVIOUSLY BUYING THE ONLINE MEDIA SPACE WILL INVEST MORE
• DUE TO TECHNOLOGY THAT IS CONSTANTLY UPDATING ENABLING NEW MEDIA
• YOUTUBE BECOMING A TV?

63. ONLINE MARKETING 41/50
• LARGER SPENDING
• MOVING BUDGETS FROM OTHER MEDIA TO ONLINE
• INCLUDING THE INTERNET IN MEDIA PLANNING
• INCREASED PRICES FOR ONLINE ADS?

64. MOBILE MARKETING 42/50
• WEB SITES MUST DO WELL AND LOOK WELL ON A MOBILE DEVICE!!!
• 50% OF THE US WILL HAVE SMART PHONES BY THE END OF 2011
• SOCIAL NETWORKING, BLOGS, NEWS, SPORTS, LOCATIONS, APPLICATIONS

66. WIFI MOBILE NETWORKS 43/50
• NETWORKS THAT WILL START FROM CHEAP VOIP CALLS AND THEN MOVE INTO REAL BIG
MOBILE NETWORKS
• USING THE WIFI AND WIMAX TECHNOLOGY ENABLING CONSUMERS TO TALK AND USE
OTHER INTERNET DEPENDANT NETWORKS

67. IPTV + PAY TV COOPERATE 44/50
• IPTV PROVIDERS AND PAY TV STATIONS AND NETWORKS WILL COOPERATE
• WATCHING SOMETHING “ONLY” ON TV, WON’T BE TOLERATED BY CONSUMERS
• THEY WANT TO WATCH THE MEDIA THEY PAID FOR IN THE HOME, ON THE GO, WHILE
COMMUTING, HAVING A BARBECUE…

69. ACCESSING MULTIPLE ONLINE DB 45/50
• ACCESS TO THE MULTIPLE ONLINE DATABASES IS INTENDED FOR THE IMPROVAL OF
CONSUMER EXPERIENCE
• A GOOD EXAMPLE WOULD BE A COMBINATION OF DATABASES FROM FLICKR AND GOOGLE
MAPS TO GIVE YOU A BETTER LOCATION EXPERIENCE – MORE ACCURATE MAPS

70. CLOUD COMPUTING 46/50
• EVERYTHING WILL BE “ON THE CLOUD”
• YOU JUST NEED TO STREAM DOWN THE DATA
• YOUR DOCUMENTS, PHOTOS, APPLICATIONS, BUSINESS, EVERYTHING.

71. SMO & SEO 47/50
• SMO – SOCIAL MEDIA
OPTIMIZATION
• SEO – SOCIAL ENGINE
OPTIMIZATION
• THIS IS ACTUALLY A THING THAT IS
HEAVILIY PRESENT TODAY
• SEARCH ENGINES RECOGNIZE
SOCIAL MEDIA, FB & TWITTER
PROFILES ARE SEARCHABLE
• EMPLOYERS CHECK THE ONLINE
PROFILES BEFORE THEY CHECK THE
REFERENCES
• IF YOU ARE NOT ON GOOGLE, YOU
ARE NOT ONLINE
• WHAT IS YOUR “GOOGLE PROFILE”?

72. PAID, OWNED, EARNED AND SOCIAL 48/50
PAID
OWNED
• FOR A REAL IMPACT, YOU WILL HAVE TO INTEGRATE PAID, OWNED, EARNED AND SOCIAL
MEDIA
• PAID – POSITIONS THAT YOU PAID FOR (PINK BACKGROUND)
• OWNED – YOUR OWN WEB SITES, PAGES, CONTENT
• EARNED – THE PAGES AND CONTENT YOU EARNED BY POPULARITY
• SOCIAL – YOUR PLACE IN SOCIAL MEDIA, WEB SITES

74. SOCIAL MEDIA 49/50
• IT IS NOT AN OPTIONAL ADD-ON FOR A BUSINESS, IT WIL BE A DEFAULT STATE OF BEING
• FOR SOME BRANDS, IT WILL BE THE MAIN AREA OF INTEREST – FOR BRAND EXPRESSION AND
INTERACTION

75. SOCIAL INFLUENCE 50/50
• MARKETING WILL BE ENORMOUSLY INFLUENCED BY THE CONSUMERS – THEY ARE IN
CHARGE
• 79% OF THE CONSUMERS TRUST IN PEER COMMUNICATION – ONLY 14% TRUST
ADVERTISING
• FB FRIENDS ASK THEIR FB FRIENDS
• CONSUMERS READ REVIEWS ON TWITTER
• BLOGS GIVE THE SOURCE FOR THE CONSUMERS TO RESEARCH BRAND, COMPANIES,
PEOPLE, PRODUCTS
• COMPANIES WILL BE ASSISTING CONSUMERS TO SOLVE THE PROBLEMS

76. THOUGHT LEADERSHIP BONUS
• ENGAGE EXPERTS IN A CERTAIN FIELD TO HELP SOVE THE PROBLEMS – UNITE THEM DIGITALY
• LAUNCH AN EXPERT HUB THAT WILL GATHER THESE PEOPLE IN ONE PLACE
• CISCO HAS CREATED THIS KIND OF A PORTAL FOR SOLVING THE PROBLEMS WITH THEIR
PRODUCTS

78. ARCADE FIRE
THE WILDERNESS DOWNTOWN
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

79. IKEA
LULLABIES
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

80. MINI COUNTRYMAN
GETAWAY STOCKHOLM
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

81. BING MAPS
DECODED
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

82. IKEA
365 CAMPAIGN
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

83. MC DONALD’S
PICK AND PLAY
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

84. NOKIA
N8 GLOBAL CAMPAIGN
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

85. OLD SPICE
RESPONSE CAMPAIGN
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

86. TESCO/HOMEPLUS
VIRTUAL STORE CAMPAIGN
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

87. TURKCELL
#TURKCELLTWEET
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

88. TWITTER
PAY WITH A TWEET
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

89. VOLKSWAGEN
TWITTER ZOOM CAMPAIGN
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE

90. DOCOMO
XYLOPHONE
YOUTUBE LINK TO THE
CASE STUDY VIDEO
CLICK HERE
(ARTISTIC DE-TECH DIGITAL BONUS)

92. CREDITS
The following people, sources, web-sites, e-books, books have inspired this project, I
would like to thank very much all of them.
www.linkedin.com www.foursquare.com www.forbes.com
www.mashable.com www.apple.com www.trendwatching.com
www.businessinsider.com www.samsung.com www.canneslions.com
www.facebook.com www.nokia.com www.bigchipawards.com
www.google.com www.htc.com www.logodesignlove.com
www.flickr.com www.youtube.com www.socialmediaexplorer.com
www.groupon.com www.inc.com www.smashingmagazine.com
www.twitter.com www.slideshare.net www.brandrepublic.com
www.zynga.com www.tagxedo.com www.samsung.com
• “Best Digital Campaigns 2011” by Gregory Pouvy [e-book]
• “Emerging Social Media - Trends, Tools & Technologies” by centerline.net [presentation]
• “Trending The Future” by space150.com [presentation]
• “Top Mobile Internet Trends” by Matt Murphy and Mary Meeker [presentation]
• “2011 Digital Marketing Outlook” by The society of digital agencies [e-book]
• “What’s Next?” by Jesse Desjardins [presentation]
• “Mobile Trends For The Next 10” by Rudy De Waele (compilation of various authors) [presentation]
• “100 things to watch in 2011” by JWT Intelligence
• “7 Online Video Trends To Watch In 2012” by Skytide
• “2011 Marketing: 11 Trends To Watch” by Insight Marketing Design
• “12 Crucial Consumer Trends For 2012” by Trendwatching.com
• “Insights @Edelman Digital - Ideas That Inspire Innovation” by Edelman Digital
• “Social Networking Trends And Applications” by Teemu Arina
• “Social Media Forum: There Is No ROI In Social Media” by Talking Heads
• “Mobile Megatrends 2011” by Vision Mobile

93. by Marko Kozlica for Leo Burnett