Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Always Connected
Manoj Jasra
• Travel Journey >> Micro Journeys
• Optimizing the Ancillary Funnel
• User-Centric Approach to
Communication
17% of
all flight
bookings
are now
mobile
Across all verticals, mobile travel booking
continues to rise
Surprised?
Stage of Travel Journey
StressLevel
In-Flight
Major
Flying
Anxiety
To Airport
Dream Research Book Plan To Airport
At Airport In-Flight Arrival Destination Home
Dream Research
#MicroJourney
To Airport At Airport
#MicroJourney
Airport In-Flight
#MicroJourney
Communication
Enterprise
Communication
Platform
Platform-Agnostic Communication
Interpretation
Layer
Approach to Ancillary
$60 Billion in
Airline Ancillary
Revenue in 2015
Traditional Booking Path
Results ConfirmationPayment
Guest
Info
Email
Itinerary
Intelligent Booking Path
Results ConfirmationPayment
Guest
Info
Email
Itinerary
- Family of 5
- Hawaii
- 60 Days Out
- 10 ...
Days
Out 30 7 3 <24 Hours
Refine Based on
Guest Journey & Data
Wrapping Up…
Contextual
Experiences are
Essential
Contextual Moments
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
Upcoming SlideShare
Loading in …5
×

807

Share

Download to read offline

The Future of the Connected Traveler & Smart Travel Experience

Download to read offline

- Where You Should Invest Your Valuable Time and Resources
- Smart technology is enhancing the travel experience providing exciting opportunities to engage consumers, reduce friction, drive loyalty and ultimately win sales.
- what technology is fundamental to improving the consumer’s experience of your brand vs. what is simply ammunition for a quick PR win
- what exciting new opportunities an intelligently connected experience presents

The Future of the Connected Traveler & Smart Travel Experience

  1. 1. Always Connected Manoj Jasra
  2. 2. • Travel Journey >> Micro Journeys • Optimizing the Ancillary Funnel • User-Centric Approach to Communication
  3. 3. 17% of all flight bookings are now mobile Across all verticals, mobile travel booking continues to rise
  4. 4. Surprised?
  5. 5. Stage of Travel Journey StressLevel In-Flight Major Flying Anxiety To Airport
  6. 6. Dream Research Book Plan To Airport At Airport In-Flight Arrival Destination Home
  7. 7. Dream Research #MicroJourney
  8. 8. To Airport At Airport #MicroJourney
  9. 9. Airport In-Flight #MicroJourney
  10. 10. Communication
  11. 11. Enterprise Communication Platform Platform-Agnostic Communication Interpretation Layer
  12. 12. Approach to Ancillary $60 Billion in Airline Ancillary Revenue in 2015
  13. 13. Traditional Booking Path Results ConfirmationPayment Guest Info Email Itinerary
  14. 14. Intelligent Booking Path Results ConfirmationPayment Guest Info Email Itinerary - Family of 5 - Hawaii - 60 Days Out - 10 Day Trip - Gold Tier - Tablet Booking CRM / Analytics / Cross-Channel Data
  15. 15. Days Out 30 7 3 <24 Hours Refine Based on Guest Journey & Data
  16. 16. Wrapping Up…
  17. 17. Contextual Experiences are Essential
  18. 18. Contextual Moments
  • BokangKgomo

    Aug. 26, 2021
  • SurajitBain

    Aug. 20, 2021
  • RichaDas14

    Aug. 10, 2021
  • rajkumar98100

    Jul. 26, 2021
  • ShyamalBarman3

    Jun. 24, 2021
  • SainiRaj2

    Jun. 16, 2021
  • pablodebebe

    Jun. 13, 2021
  • ZaideenLukman

    Jun. 13, 2021
  • AhmedEbrahim119

    Jun. 3, 2021
  • wayansuardika1

    May. 31, 2021
  • NikhilBhowmik

    May. 31, 2021
  • ssuserc95305

    May. 22, 2021
  • NinaRicciFernandez

    May. 20, 2021
  • Sireeshasiri28

    May. 19, 2021
  • AbigaelAbarbanel

    May. 8, 2021
  • AbdullahAfghan1

    Apr. 27, 2021
  • ssuser78c68b

    Apr. 23, 2021
  • Suzanadesousasantos

    Apr. 21, 2021
  • RudraSahani1

    Apr. 15, 2021
  • JoelSatian

    Apr. 14, 2021

- Where You Should Invest Your Valuable Time and Resources - Smart technology is enhancing the travel experience providing exciting opportunities to engage consumers, reduce friction, drive loyalty and ultimately win sales. - what technology is fundamental to improving the consumer’s experience of your brand vs. what is simply ammunition for a quick PR win - what exciting new opportunities an intelligently connected experience presents

Views

Total views

32,816

On Slideshare

0

From embeds

0

Number of embeds

834

Actions

Downloads

550

Shares

0

Comments

0

Likes

807

×