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Travel Appeal Destination

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Mirko Lalli
Mirko Lalli

Travel Appeal keynote at Phocuswright Europe 2016 to present the new intelligent tool for DMOs, Destination Managers & Destination Marketers

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MIRKO LALLI CEO & FOUNDER
HOW THE IDEA WAS BORN
“THE MAP IS NOT THE TERRITORY”
“THE MAP IS NOT THE TERRITORY” FRAGMENTATION OF DATA HARD CORRELATION A LOT OF TOOLS!
GET THE FULL PICTURE photo credits: https://flic.kr/p/k7Ex2a JUST ONE EASY TOOL ALL DATA IN THE SAME PLACE! DESIGNED FOR DESTINATION MANAGERS AND DESTINATION MARKETERS
YOUR DMO Lodgings Restaurants Cultural Resources Transportation System Contextual Data A Layered Holistic View 3rd Party data
HOSPITALITY RESTAURANTS MUSEUMS HUGE DATA FOR AN HUGE MARKET
500 HOTELS 200 RESTAURANTS 50 MUSEUMS 15 DMOs TRACTIONS FULL SELF PROVISIONING
TRAVEL APPEAL DESTINATIONS
REAL TIME SUGGESTIONS AND ACTIONABLE INSIGHTS RESULTING BY THE INTERPRETATION OF DATA BEYOND ANALYTICS
ME TOO! STARTING FROM 1.000€/mo.
PARTNER & CLIENTS
GETTING THINGS DONE. MIRKO LALLI Founder & CEO ALESSIO SCHIAVELLI CTO PASQUALE STROIA Analyst GIULIO MURATORI Senior Project Manager MARIO ROMANELLI Business Developer FAUSTO MAGLIA Product Manager GIANNI BECONCINI Inbound Marketing ManagerCreative Director FRANCESCO TERZINI MARCO BRONZI UX Architect MATTEO SPAMPANI Software Engineer EDGAR GOMEZ Back-end developer Solutions Architect JACOPO CAPPELLI GIULIA MANTENUTO Event & Communication Manager LEONARDO PIRAS CMO VINCENZO RIZZA Front-end developer ALBERTO BINI Front-end developer
ADVISORS / INVESTORS GIANCARLO CARNIANI Hotel Manager and founder of BTO - Buy Tourism Online RICCARDO DONADON H-Farm Founder & Chairman ROBI VELTRONI Hotel manager and officinaturistica.it owner ROBERTO BONANZINGA MASSIMILIANO VENTIMIGLIA Head of Investment Division at H-FARM & Co-founder and Investment Partner at InReach Ventures H-ART CEO & Founder EFRAT JUDOVITS Business Development & Innovation at Playtech (former Deloitte, Xcuse, Ernst & Young) it.linkedin.com/in/giancarlo-carniani-94a077a it.linkedin.com/in/rdonadon it.linkedin.com/in/robiveltroni uk.linkedin.com/in/bonanzinga it.linkedin.com/in/massimilianoventimiglia il.linkedin.com/in/efrat-judovits-480b708
simplicity is the ultimate sophistication

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Travel Appeal Destination

  • 2. HOW THE IDEA WAS BORN
  • 3. “THE MAP IS NOT THE TERRITORY”
  • 4. “THE MAP IS NOT THE TERRITORY” FRAGMENTATION OF DATA HARD CORRELATION A LOT OF TOOLS!
  • 5. GET THE FULL PICTURE photo credits: https://flic.kr/p/k7Ex2a JUST ONE EASY TOOL ALL DATA IN THE SAME PLACE! DESIGNED FOR DESTINATION MANAGERS AND DESTINATION MARKETERS
  • 7. HOSPITALITY RESTAURANTS MUSEUMS HUGE DATA FOR AN HUGE MARKET
  • 8. 500 HOTELS 200 RESTAURANTS 50 MUSEUMS 15 DMOs TRACTIONS FULL SELF PROVISIONING
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  • 24. REAL TIME SUGGESTIONS AND ACTIONABLE INSIGHTS RESULTING BY THE INTERPRETATION OF DATA BEYOND ANALYTICS
  • 25.
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  • 30. GETTING THINGS DONE. MIRKO LALLI Founder & CEO ALESSIO SCHIAVELLI CTO PASQUALE STROIA Analyst GIULIO MURATORI Senior Project Manager MARIO ROMANELLI Business Developer FAUSTO MAGLIA Product Manager GIANNI BECONCINI Inbound Marketing ManagerCreative Director FRANCESCO TERZINI MARCO BRONZI UX Architect MATTEO SPAMPANI Software Engineer EDGAR GOMEZ Back-end developer Solutions Architect JACOPO CAPPELLI GIULIA MANTENUTO Event & Communication Manager LEONARDO PIRAS CMO VINCENZO RIZZA Front-end developer ALBERTO BINI Front-end developer
  • 31. ADVISORS / INVESTORS GIANCARLO CARNIANI Hotel Manager and founder of BTO - Buy Tourism Online RICCARDO DONADON H-Farm Founder & Chairman ROBI VELTRONI Hotel manager and officinaturistica.it owner ROBERTO BONANZINGA MASSIMILIANO VENTIMIGLIA Head of Investment Division at H-FARM & Co-founder and Investment Partner at InReach Ventures H-ART CEO & Founder EFRAT JUDOVITS Business Development & Innovation at Playtech (former Deloitte, Xcuse, Ernst & Young) it.linkedin.com/in/giancarlo-carniani-94a077a it.linkedin.com/in/rdonadon it.linkedin.com/in/robiveltroni uk.linkedin.com/in/bonanzinga it.linkedin.com/in/massimilianoventimiglia il.linkedin.com/in/efrat-judovits-480b708
  • 32. simplicity is the ultimate sophistication