After implementing an effective 30/60/90 day sales onboarding program, MongoDB chose not to rest on its laurels. The team evolved their onboarding program to increase the productivity of their sales reps and recruiting efficiency of their sales leaders using a milestone-based approach. Join us to learn what the evolution of sales onboarding means and how to leverage from the lessons learned by Jeremy Powers, Senior Director of Sales Enablement, to implement a similar program at your company.
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A comprehensive Sales Readiness platform for inside sales, field sales, and partner
enablement. Onboard. Coach. Reinforce. Update.
Trusted by the best sales teams:
MongoDB, AppDynamics, Nutanix, Cloudera, Fuze, MuleSoft, Forescout, Symantec, and more!.
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Agenda
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Plan for today:
● Agenda:
○ State of the Sales Onboarding
○ Sales Onboarding and Sales Leader Program at MongoDB
● Feel free to ask questions, Questions will be taken throughout the
session and answered at the end.
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Meet the speakers
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Jeremy Powers
Sr. Director Sales Enablement, MongoDB
@mastersinsales
Daniel Kuperman
Director of Product Marketing, MindTickle
@danielkuperman
5. We will be taking audience questions at the end of the speaker presentations.
Please send in your questions to the moderator via chat.
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6. What We Will Be Talking About
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Driving Business Impact Through
Next-Gen Sales Onboarding
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The Impact of Onboarding in Sales Performance
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Onboarding training services can
improve win rates by 14% or
downgrade them by 9%,
depending on their effectiveness.
CSO Insights, 2016 Sales
Enablement Optimization Study
Needs major
redesign or
improvement
Meets or
Exceeds
Expectations
53 %
42 %
Average Win Rate : 46.2 %
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The State of Sales Onboarding
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Degree of structure in Sales Onboarding Overall Sales Onboarding Effectiveness
Sales Management Association
9. How to create effective Sales Onboarding
Hyper-growth companies such as MongoDB and other tech giants that
implement a well-designed Onboarding program achieved the following
results*
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*Source: MindTickle data – real results from a broad range of customers
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• Reduced new hire ramp time by up to 58%
• Reduced time to first sale from 192 days to 85 days
• Improved revenue from rep with < 12 months tenure by 21%
• Improved new hire pipeline at 180 day mark by 19%
10. You will now be seeing a poll on your screen. Kindly respond by clicking the
most suitable option.
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11. What We Will Be Talking About
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MongoDB:
The Evolution of Sales Onboarding
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30/60/90 Onboarding Framework
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60 Days30 Days
Bootcamp Training
● In-person; 5 days; exams, role plays
● What we sell, how we sell, practice
● Extensive feedback
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30/60/90 Onboarding Framework
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90 Days60 Days30 Days
● Industry & competitive knowledge
● Deep technical knowledge
● Product knowledge
● Advanced bootcamp pre-work
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30/60/90 Onboarding Framework
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90 Days60 Days30 Days
Advanced Bootcamp Training
● Testing technical/product from original Bootcamp
● Deeper dive on competition, services, industry
● Reinforce sales methodology and qualification
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30/60/90 Onboarding Framework - Conclusion
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90 Days60 Days30 Days
● Decreased new hire ramp time by 40%
● Increased average ramped seller productivity by >200k
● Doubled amount of reps hitting quota once ramped
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What was still suboptimal
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● Ramping outliers
● True ramp potentially unclear
● Not focus on Sales Leaders
● Drop in MT adoption (when not tied to in-person event)
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MongoDB Onboarding Evolution
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1
2
3
Technology, product, personas and competition
Sales methodology, process and automation
Metric driven, experiential, just-in-time
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MongoDB Onboarding Evolution
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1
2
3
Sales methodology, process and automation
Metric driven, experiential, just-in-time
Technology, product, personas and competition
24. - Productivity/PG
- AST
- Deal size, etc.
- SA remediation
- Bootcamp CTAs
- Sales process
- PG Metrics- Pre-work
- SA buddy
- Final exam
- Feedback
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Ramp 2.0 - EAE example
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Month 1
Phase I:
Bootcamp
Months 2-3
Phase II:
Field
Development
Months 4-5
Phase III:
Advanced
Training
● Phased approach
● Targeted coaching
● Manager reinforcement
● Just-in-time
● Metrics based
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Ramp 2.0 - Improvements in leading indicators
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● 100% completion Bootcamp CTAs
● Recruiting targets achieved
● Improved PG
● Early big wins
27. You will now be seeing a poll on your screen. Kindly respond by clicking the
most suitable option.
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28. SUMMARY
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KEY TAKEAWAYS
1. A well-structured milestone based approach, that is personalized for the sales rep’s needs achieves
best results.
2. Investing into the right technology for delivery, tracking and administration makes onboarding scale
3. Blend knowledge with experiential learning activities
4. Follow up with recall and reinforcement activities
5. Map onboarding outcomes to business results - leading indicators (e.g. pipeline) and lagging
indicators (e.g. revenue, quota attainment)
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Where to find more Sales Enablement best practices
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Checkout www.mindtickle.com/sales-enablement-resources to learn the tricks of the trade from best-in-class enablement teams
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A comprehensive Sales Readiness platform for inside sales, field sales, and partner
enablement — Onboard. Coach. Reinforce. Update.
Call us on 1(800) 231 5578 or email info@mindtickle.com to set up an appointment.
www.MindTickle.com
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