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CARS
GENRES
MICHAEL SAVOCA
CAR MAGAZINES
CAR AND DRIVER
ROAD AND TRACK
MOTOR TREND
AUDIENCE PROFILE-
CAR AND DRIVER
Adults Martial Status
Age Education
Men 9,674,000 90.7%
Women 992,000 9.3%
18-24 1,644,00...
AUDIENCE PROFILE-
CAR AND DRIVER
Managers/
Professional
2,777,000 26.0
Sales/Office
Operations
1,464,000 13.7
Natural
Reso...
AUDIENCE PROFILE-
CAR AND DRIVER
Managers/
Professional
2,777,000 26.0
Sales/Office
Operations
1,464,000 13.7
Natural
Reso...
AUDIENCE PROFILE-
ROAD AND TRACK
TOTAL AUDIENCE % COMP
ADULTS 4,936,000 100%
Men 4,669,000 94.6%
Women 267,000 5.4%
AGE
18...
AUDIENCE PROFILE-
ROAD AND TRACK
EMPLOYED
Managers/Profes
sionals
1,415,000 28.7
Sales/Office
Operations
699,000 14.2
Natu...
AUDIENCE PROFILE-
MOTOR TREND
Established: 1949
Published: Monthly
Total Audience: 7,388,000*
Circulation: 1,122,117
Rate ...
CAR AND DRIVER
Car and Driver is the voice and resource for
automotive enthusiasts and industry leaders.
With a journalist...
ROAD AND TRACK
This magazine translates across every platform
they explore: personalities & locations,
motorsports & perfo...
Anchorage
text
Masthead
selling line
Central Image
Main coverline
coverlines
coverlines
puff
Left third
barcode
dateline
t...
Anchorage
text
Masthead
Central Image
Main coverline
coverlines
puffLeft third
dateline
tag
Anchorage
text
Masthead
Central Image
Main coverline
coverlines
coverlines
Left third
dateline
tag
MASTHEAD
This masthead is black, is in capital letters, and is in a
bold font to help draw the reader in. The font used is...
MASTHEAD
This masthead is black, is in capital letters, and is in a
bold font to help draw the reader in. Road & Track use...
MASTHEAD
This masthead is usually red to draw reader’s
attention, but some times they use other colors.
The font is bold a...
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Magazine Genre Research (PPT 1)

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Magazine Genre Research (PPT 1)

  1. 1. CARS GENRES MICHAEL SAVOCA
  2. 2. CAR MAGAZINES
  3. 3. CAR AND DRIVER
  4. 4. ROAD AND TRACK
  5. 5. MOTOR TREND
  6. 6. AUDIENCE PROFILE- CAR AND DRIVER Adults Martial Status Age Education Men 9,674,000 90.7% Women 992,000 9.3% 18-24 1,644,000 15.4 25-34 2,556,000 24.0 35-49 4,188,000 39.3 Median Age 39.6 Single 3,458,000 32.4 Married 5,947,000 55.8 Graduated College Or Better 3,121,000 29.3 Any College (Attended College+) 6,672,000 62.6
  7. 7. AUDIENCE PROFILE- CAR AND DRIVER Managers/ Professional 2,777,000 26.0 Sales/Office Operations 1,464,000 13.7 Natural Resources 1,091,000 10.2 Other Employed 2,473,000 23.2 Employed Household Income $50,000+ 7,877,000 73.9 $75,000+ 5,201,000 48.8 $100,000 + 3,685,000 34.5 Median HHI $73,716
  8. 8. AUDIENCE PROFILE- CAR AND DRIVER Managers/ Professional 2,777,000 26.0 Sales/Office Operations 1,464,000 13.7 Natural Resources 1,091,000 10.2 Other Employed 2,473,000 23.2 Employed Household Income $50,000+ 7,877,000 73.9 $75,000+ 5,201,000 48.8 $100,000 + 3,685,000 34.5 Median HHI $73,716 Median Value of Owned Home $204,299 Readers Per Copy 9.37
  9. 9. AUDIENCE PROFILE- ROAD AND TRACK TOTAL AUDIENCE % COMP ADULTS 4,936,000 100% Men 4,669,000 94.6% Women 267,000 5.4% AGE 18-24 672,000 13.6 25-34 804,000 16.3 35-49 2,322,000 47.0 Median Age 45.0 MARITAL STATUS Single 1,391,000 28.2 Married 3,106,000 62.9 EDUCATION Graduated College Or Better 1,597,000 32.4 Any College (Attended College+) 3,288,000 66.6
  10. 10. AUDIENCE PROFILE- ROAD AND TRACK EMPLOYED Managers/Profes sionals 1,415,000 28.7 Sales/Office Operations 699,000 14.2 Natural Resources/Cons truction/Mainten ance Occupations 435,000 8.8 Other Employed 1,080,000 21.9 HOUSEHOLD INCOME $50,000+ 3,790,000 76.8 $75,000+ 2,671,000 54.1 $100,000+ 1,905,000 38.6 Median HHI $81,634 Median Value of Owned Home $231,264 Readers Per Copy 8.63
  11. 11. AUDIENCE PROFILE- MOTOR TREND Established: 1949 Published: Monthly Total Audience: 7,388,000* Circulation: 1,122,117 Rate Base: 1,100,000 Subscribers: 1,050,386 Newsstand: 71,731 Readers Per Copy: 6.97* Demographic profile Male: 92% Single: 32% Married: 55% Attended College: 63% Working Full Time: 58% Mean Household Income: $88,692 Median Household Income: $72,99 Mean Age: 43.1 Median Age: 42 AGE 18 to 24 Years: 15% 25 to 34 Years: 21% 35 to 44 Years: 19% 45 to 54 Years: 19% 55 to 64 Years: 11% 65+ Years: 14% HOUSEHOLD INCOME Under $40,000: 19% $40,000-$49,999: 9% $50,000-$74,999: 24% $75,000 & Over: 48%
  12. 12. CAR AND DRIVER Car and Driver is the voice and resource for automotive enthusiasts and industry leaders. With a journalistic focus on performance and technology, Car and Driver is dedicated to delivering leading-edge journalism on all things related to cars.
  13. 13. ROAD AND TRACK This magazine translates across every platform they explore: personalities & locations, motorsports & performance driving, vintage autos, and new cars. This magazine reviews new cars, used cars, road tests, and discusses auto shows. They also discuss future cars. MOTOR TREND
  14. 14. Anchorage text Masthead selling line Central Image Main coverline coverlines coverlines puff Left third barcode dateline tag
  15. 15. Anchorage text Masthead Central Image Main coverline coverlines puffLeft third dateline tag
  16. 16. Anchorage text Masthead Central Image Main coverline coverlines coverlines Left third dateline tag
  17. 17. MASTHEAD This masthead is black, is in capital letters, and is in a bold font to help draw the reader in. The font used is Helvetica Extra Compressed. The color red is also used to help appeal to the reader.
  18. 18. MASTHEAD This masthead is black, is in capital letters, and is in a bold font to help draw the reader in. Road & Track uses the powerfully engineered fonts of FB Agency by David Berlow and Stainless by Cyrus Highsmith. The color red is also used to help appeal to the reader.
  19. 19. MASTHEAD This masthead is usually red to draw reader’s attention, but some times they use other colors. The font is bold and capitalized to also help attract readers. The font is Compacta.

Magazine Genre Research (PPT 1)

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