Magazine Genre Research (PPT 1)

1. CARS
GENRES
MICHAEL SAVOCA

2. CAR MAGAZINES

3. CAR AND DRIVER

4. ROAD AND TRACK

5. MOTOR TREND

6. AUDIENCE PROFILE-
CAR AND DRIVER
Adults Martial Status
Age Education
Men 9,674,000 90.7%
Women 992,000 9.3%
18-24 1,644,000 15.4
25-34 2,556,000 24.0
35-49 4,188,000 39.3
Median
Age
39.6
Single 3,458,000 32.4
Married 5,947,000 55.8
Graduated
College
Or Better
3,121,000 29.3
Any
College
(Attended
College+)
6,672,000 62.6

7. AUDIENCE PROFILE-
CAR AND DRIVER
Managers/
Professional
2,777,000 26.0
Sales/Office
Operations
1,464,000 13.7
Natural
Resources
1,091,000 10.2
Other
Employed
2,473,000 23.2
Employed Household Income
$50,000+ 7,877,000 73.9
$75,000+ 5,201,000 48.8
$100,000
+
3,685,000 34.5
Median
HHI
$73,716

8. AUDIENCE PROFILE-
CAR AND DRIVER
Managers/
Professional
2,777,000 26.0
Sales/Office
Operations
1,464,000 13.7
Natural
Resources
1,091,000 10.2
Other
Employed
2,473,000 23.2
Employed Household Income
$50,000+ 7,877,000 73.9
$75,000+ 5,201,000 48.8
$100,000
+
3,685,000 34.5
Median
HHI
$73,716
Median Value of
Owned Home
$204,299
Readers Per Copy 9.37

9. AUDIENCE PROFILE-
ROAD AND TRACK
TOTAL AUDIENCE % COMP
ADULTS 4,936,000 100%
Men 4,669,000 94.6%
Women 267,000 5.4%
AGE
18-24 672,000 13.6
25-34 804,000 16.3
35-49 2,322,000 47.0
Median Age 45.0
MARITAL STATUS
Single 1,391,000 28.2
Married 3,106,000 62.9
EDUCATION
Graduated College
Or Better
1,597,000 32.4
Any College
(Attended College+)
3,288,000 66.6

10. AUDIENCE PROFILE-
ROAD AND TRACK
EMPLOYED
Managers/Profes
sionals
1,415,000 28.7
Sales/Office
Operations
699,000 14.2
Natural
Resources/Cons
truction/Mainten
ance
Occupations
435,000 8.8
Other Employed 1,080,000 21.9
HOUSEHOLD
INCOME
$50,000+ 3,790,000 76.8
$75,000+ 2,671,000 54.1
$100,000+ 1,905,000 38.6
Median HHI $81,634
Median Value
of Owned
Home
$231,264
Readers Per
Copy
8.63

11. AUDIENCE PROFILE-
MOTOR TREND
Established: 1949
Published: Monthly
Total Audience: 7,388,000*
Circulation: 1,122,117
Rate Base: 1,100,000
Subscribers: 1,050,386
Newsstand: 71,731
Readers Per Copy: 6.97*
Demographic profile
Male: 92%
Single: 32%
Married: 55%
Attended College: 63%
Working Full Time: 58%
Mean Household Income: $88,692
Median Household Income: $72,99
Mean Age: 43.1
Median Age: 42
AGE
18 to 24 Years: 15%
25 to 34 Years: 21%
35 to 44 Years: 19%
45 to 54 Years: 19%
55 to 64 Years: 11%
65+ Years: 14%
HOUSEHOLD INCOME
Under $40,000: 19%
$40,000-$49,999: 9%
$50,000-$74,999: 24%
$75,000 & Over: 48%

12. CAR AND DRIVER
Car and Driver is the voice and resource for
automotive enthusiasts and industry leaders.
With a journalistic focus on performance and
technology, Car and Driver is dedicated to
delivering leading-edge journalism on all things
related to cars.

13. ROAD AND TRACK
This magazine translates across every platform
they explore: personalities & locations,
motorsports & performance driving, vintage autos,
and new cars.
This magazine reviews new cars, used cars, road
tests, and discusses auto shows. They also
discuss future cars.
MOTOR TREND

14. Anchorage
text
Masthead
selling line
Central Image
Main coverline
coverlines
coverlines
puff
Left third
barcode
dateline
tag

15. Anchorage
text
Masthead
Central Image
Main coverline
coverlines
puffLeft third
dateline
tag

16. Anchorage
text
Masthead
Central Image
Main coverline
coverlines
coverlines
Left third
dateline
tag

17. MASTHEAD
This masthead is black, is in capital letters, and is in a
bold font to help draw the reader in. The font used is
Helvetica Extra Compressed. The color red is also used
to help appeal to the reader.

18. MASTHEAD
This masthead is black, is in capital letters, and is in a
bold font to help draw the reader in. Road & Track uses
the powerfully engineered fonts of FB Agency by David
Berlow and Stainless by Cyrus Highsmith. The color red
is also used to help appeal to the reader.

19. MASTHEAD
This masthead is usually red to draw reader’s
attention, but some times they use other colors.
The font is bold and capitalized to also help
attract readers. The font is Compacta.