http://www.b2bmarketinginsider.com/content-marketing/creativity-technology-and-the-future-of-storytelling ----- The theme for this year's NewsCred #ThinkContent content marketing summit is creativity, technology and storytelling. I'm kicking it off again with a presentation on how we moved beyond the content marketing imperative. I also hope it's a little bit fun. But I take the business and the art of storytelling seriously. The rise of new technologies, new platforms, and a whole generation of digital-savvy professionals and consumers is forcing brands to re-thing how they reach their audience. I hope this inspires your creative mind to think about how to use the latest technologies and tools and channels to reach the people who matter with stories they love.