by Karen Kasold, a student of JUS394 IT & Social Justice, at ASU

1. Language evokes
moral conceptual
frames

2. THE SOURCE OF ONLINE
NEWS DETERMINES
HOW THE DEBATE IS
FRAMED
Compare the differences between
U.S. mainstream online news
reports with foreign or alternative
online news reports!

3. Don't Think of an Elephant!
George Lakeoff - Professor of Cognitive Science and
Linguistics at the University of California-Berkeley.
People relate to political ideologies on an unconscious level
through the metaphorical frame of the family.
• A conservative politician symbolizes a strict father who
uses authoritarian rules and strong moral order.
• A liberal politician symbolizes a nurturing parent who
wants to teach their child to care about others.

4. COGNITIVE LINGUISTICS
George Lakeoff