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New-Product Development and Life-Cycle Strategies

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Mehmet Cihangir
Mehmet Cihangir

New-Product Development and Life-Cycle Strategies

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New-Product Development and Life-Cycle Strategies Chapter 9
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Nokia
Definition ,[object Object],[object Object],Goal 1: Learn how companies find & develop new-product ideas
New Product Development Strategy ,[object Object],[object Object],[object Object],Goal 1: Learn how companies find & develop new-product ideas
Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process
Stages of the New Product Development Process ,[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process
Stages of the New Product Development Process ,[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process
Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process
Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process
Stages of the New Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 2: Understand steps in the new-product development process
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Know the stages of the product life cycle process
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Know the stages of the product life cycle process
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle
Marketing Strategies: Introduction Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle
Marketing Strategies: Growth Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle
Marketing Strategies: Maturity Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle
Product Life-Cycle Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLC Stages Goal 4: Realize how marketing strategies change during the product life cycle
Marketing Strategies: Decline Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Realize how marketing strategies change during the product life cycle

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