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Define Your Product for Target Markets

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Mark Curphey
Mark Curphey

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Product Definition
Product Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object]
Whole Product Concept Generic Product Expected Product Augmented Product Potential Product value
The Generic Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Expected Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Expected Product, cont’d ,[object Object],[object Object],[object Object]
The Augmented Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Augmented Product ,[object Object],[object Object],[object Object],[object Object]
The Potential Product ,[object Object],[object Object],[object Object],[object Object]
The Potential Product ,[object Object],[object Object],[object Object]
Product Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object]
Whole Product Concept ,[object Object],[object Object],[object Object]
Product Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Definition ,[object Object],[object Object],[object Object],[object Object]
Product Life Cycle T o =opportunity Occurs T p =opportunity is Perceived T b =project activity Begins T f =project definition &plans Freeze(eng spec) T r =product Release to manufacturing T s =first customer Satisfied BET=Break-Even Time
Product Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole Product Development for Competitive Advantage ,[object Object],[object Object]

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Define Your Product for Target Markets

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  • 9. Whole Product Concept Generic Product Expected Product Augmented Product Potential Product value
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  • 28. Product Life Cycle T o =opportunity Occurs T p =opportunity is Perceived T b =project activity Begins T f =project definition &plans Freeze(eng spec) T r =product Release to manufacturing T s =first customer Satisfied BET=Break-Even Time
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