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#ScrumEvent17 Nov	2nd 2017
AGILE BUSINESS OPERATIONS
WHEN AGILE GOES BEYOND IT, MARKETING, BUSINESS, OR SALES
Jeroen Molenaar
1
#ScrumEvent17 Nov	2nd 2017
INTRODUCTION
GETTING TO KNOW EACH OTHER AND GETTING STARTED
#ScrumEvent17 Nov	2nd 2017
3
jeroen@epicagility.nl
www.epicagility.nl
+31	6	41	85	64	34
@mc_raze
https://www.linkedin.com/in/jmolenaar
Amsterdam	|	Boat |	Toolman |	Apple	|	Husband
JEROEN MOLENAAR
AGILECOACH
TRAINER
#ScrumEvent17 Nov	2nd 2017
AGENDA
o The agile reis van ING
– Waar ze vandaan kwamen
– Waarom het belangrijk was
– Heo we het aangepakt hebben
o WhWat is agile in BusOps
o Welke resultaten zijn er
4
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DE REIS
WAT GEBEURDE ER ENWAAROM HEBBENWE HET AANGEPAKT?
#ScrumEvent17 Nov	2nd 2017
2007 - 2009
ING & Postbank
start integratie
2010
De eerste Scrumteams
starten met de
ING mobile app
2012
DevOps Scrumteams
worden standaard als
Scrum team samenstelling
2013
De start van
marketing Scrum
2015
ING start met de grote
verandering richting zelf
organiseren BusDevOps
team
(squads en tribes)
2016
De agile WoW breidt uit
naar andere organisatie
onderdelen:
Business Operations
(ook Risk enHR)
NOW
DE ING TIMELINE
#ScrumEvent17 Nov	2nd 2017
WAAROM DEZE DAPPERE STAPPEN?
o Reputatie?
o Economie?
7
#ScrumEvent17 Nov	2nd 2017
DEVERANDERDOELEN
§ Kortere time to market om sneller in te spelen op
veranderende klantbehoeften
§ Minder obstakels en handovers om individuen en teams de
ruimte te geven en te empoweren
§ Meer gemotiveerde, gepassioneerde en zelfstartende
werknemers
8
#ScrumEvent17 Nov	2nd 2017
DE AANPAK
WATWAREN DE BELANGRIJKE DETAILS
#ScrumEvent17 Nov	2nd 2017
BELANGRIJKE REDENENVAN SLAGEN
o Purpose
o Minder functie titels
o Agile coaching als stabiele functie
o Cultuur boven proces
o Visual management als autonomie catalysator
#ScrumEvent17 Nov	2nd 2017
PURPOSE
o Empowering
people to stay a
step ahead in life
and in business.
11
PURPSE
PURPOSE
PURPOSE
PURPOSEPURPOSEPURPOSE
PURPOSE
#ScrumEvent17 Nov	2nd 2017
FUNCTIE TITELS
TOEN
o Email marketeer
o Back-end developer
o Internet marketeer
o Bellen (call centre)
o Product manager
o Tester
o Hypotheek Reviewer
o Etc. Etc.
NU
o Tribes:
– Customer Journey expert
– Engineer
o Circles:
– CLT member
12
#ScrumEvent17 Nov	2nd 2017
AGILE COACH
o Coaching is een fulltime job;
– Waarom hebben sport teams een
fulltime coach?
13
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CULTUUR:AUTONOMY
o Zorg dat het mandaat ligt waar de
informatie is!
14
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DE OMGEVING
o Alle muren zijn een whitebord
o Minimaal boekbare kamers
o Creatief met kamers!
15
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DON’T	GET	STUCK	IN	THE	PAST,
hypING IS	MOVING	TO	THE	FUTURE!
- WESLEY	- DIRECTEUR
“ “
#ScrumEvent17 Nov	2nd 2017
WHAT CHANGES
WATVERANDERT ER DAN IN DE ANDERE AFDELINGEN ALS ZIJ AGILE
GAANWERKEN?
#ScrumEvent17 Nov	2nd 2017
HIERVOOR
#ScrumEvent17 Nov	2nd 2017
ORGANISATIE PRINCIPES
o Teams zitten samen
o Iedereen heeft klantcontact
o Teams zijn max 11 mensen
o Teams zijn zelf verantwoordelijk het werk op tijd gedaan te
krijgen
o Iedereen leert nieuwe skills
19
#ScrumEvent17 Nov	2nd 2017
WAARDES
20
Wij
Overtreffen
Wensen
(WOW)
We zijn
TiTo
leveren
kwaliteit
We gebruiken
heldere taal en
maken het
eenvoudig
We helpen
klanten van
begin tot eind
We creëren
een Personal
Emotional
connection
(PEC)
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STRUCTUUR
21
Super	
Circle
Circle
Customer	
Loyalty Team
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ROLLEN
22
Super	
Circle lead
Circle
Lead
CLT
CLT
Agile	
coach
Agile	
coach
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HET PROCES
23
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VERBETEREN
24
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VISUALS
25
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VISUAL MANAGEMENT
26
#ScrumEvent17 Nov	2nd 2017
VISUAL MANAGEMENT
27
#ScrumEvent17 Nov	2nd 2017
http://www.epicagility.nl

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