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HOW Design Live, Boston – May, 2018 Pmcneil.com
Practical UX
Research Methods
With Patrick McNeil
HOW Design Live, Boston – May, 2018 Pmcneil.com
Extremely fast and simple
UX test methods.
I want to explore
HOW Design Live, Boston – May, 2018 Pmcneil.com
You can easily include
user feedback in your
design work
My hope is that
HOW Design Live, Boston – May, 2018 Pmcneil.com
Topics for today
• 4 practical UX research methods
• Matching research methods to questions
• Creating research methods
HOW Design Live, Boston – May, 2018 Pmcneil.com
Who am I?
UX Architect at• Perficient
Grew up with tech, formalized it with•
design and topped it off with UX.
Get in touch:•
mcneilp@gmail.com–
pmcneil.com–
HOW Design Live, Boston – May, 2018 Pmcneil.com
Download the presentation
Link at the end
HOW Design Live, Boston – May, 2018 Pmcneil.com
Research Methods
HOW Design Live, Boston – May, 2018 Pmcneil.com
Anti goals
Write lengthy research plans•
Publish long reports of results•
Establish new principles for the field•
Be a roadblock to progress•
HOW Design Live, Boston – May, 2018 Pmcneil.com
#1 – Emoticon Score
Quickly capture raw emotions
HOW Design Live, Boston – May, 2018 Pmcneil.com
Have the user indicate how
they feel about something
using an emoticon scale
HOW Design Live, Boston – May, 2018 Pmcneil.com
You need to understand the
user's emotional reaction
Use when
HOW Design Live, Boston – May, 2018 Pmcneil.com
Sample Scales
HOW Design Live, Boston – May, 2018 Pmcneil.com
Quantifying the users
emotional reaction
The real magic is…
HOW Design Live, Boston – May, 2018 Pmcneil.com
Sample scenarios
• Assess an overall experience
• Compare how users feel about two totally
different designs
• Understand if your improving the
experience
HOW Design Live, Boston – May, 2018 Pmcneil.com
Results
• Chart the results
HOW Design Live, Boston – May, 2018 Pmcneil.com
#2 – Desirability Study
HOW Design Live, Boston – May, 2018 Pmcneil.com
You need to see what
keywords users connect with
your design.
Use when
HOW Design Live, Boston – May, 2018 Pmcneil.com
Have users pick words from
a list that they feel apply
to a design.
HOW Design Live, Boston – May, 2018 Pmcneil.com
Accessible
Advanced
Annoying
Appealing
Attractive
Boring
Business-like
Busy
Calm
Clean
Clear
Collaborative
Comfortable
Compatible
Compelling
Comprehensive
Confident
Confusing
Connected
Consistent
Controllable
Convenient
Creative
Customizable
Cutting edge
Dated
Desirable
Difficult
Disruptive
Distracting
Dull
Easy to use
Effective
Efficient
Effortless
Empowering
Energetic
Engaging
Entertaining
Enthusiastic
Essential
Exceptional
Exciting
Expected
Familiar
Fast
Flexible
Fragile
Fresh
Friendly
Frustrating
Fun
Gets in the way
Hard to Use
Helpful
High quality
Impersonal
Impressive
Incomprehensible
Inconsistent
Ineffective
Innovative
Inspiring
Intimidating
Intuitive
Inviting
Irrelevant
Low Maintenance
Meaningful
Motivating
Not Secure
Not Valuable
Old
Optimistic
Ordinary
Organized
Overbearing
Overwhelming
Patronizing
Personal
Poor quality
Powerful
Predictable
Professional
Relevant
Reliable
Responsive
Satisfying
Secure
Simplistic
Slow
Sophisticated
Stable
Stimulating
Straight Forward
Time-consuming
Time-Saving
Too Technical
Trustworthy
Unapproachable
Unattractive
Uncontrollable
Unconventional
Understandable
Undesirable
Unpredictable
Unrefined
Usable
Useful
Valuable
Source: https://www.nngroup.com/articles/desirability-reaction-words/
HOW Design Live, Boston – May, 2018 Pmcneil.com
HOW Design Live, Boston – May, 2018 Pmcneil.com
Selecting words:
• That relate to your brand
• That reflect a desired emotional response
• Words opposite to the desired responses
• Limit it to 30-40 words
• About 70% positive words
HOW Design Live, Boston – May, 2018 Pmcneil.com
Works great as a follow up
question with users.
Pro tip
HOW Design Live, Boston – May, 2018 Pmcneil.com
The results
Measure the results by the % of people•
that indicate each word
Try to segment the results to see how•
different groups responded (personas)
HOW Design Live, Boston – May, 2018 Pmcneil.com
#3 – Single Ease Question
7-point scale for estimating task difficulty
HOW Design Live, Boston – May, 2018 Pmcneil.com
You need to quantify how easy
something is to use
Use when
HOW Design Live, Boston – May, 2018 Pmcneil.com
HOW Design Live, Boston – May, 2018 Pmcneil.com
Have the user perform a
task and follow up with
the question.
HOW Design Live, Boston – May, 2018 Pmcneil.com
Sample Situations
To compare a competitor’s product to yours•
Measure if changes in a product make it•
easier to use
To compare two totally different tasks•
HOW Design Live, Boston – May, 2018 Pmcneil.com
The results
• Average the results of the 7 point scale
HOW Design Live, Boston – May, 2018 Pmcneil.com
#4 – Static Evaluation
& Markup
HOW Design Live, Boston – May, 2018 Pmcneil.com
You need quick feedback
Use when
HOW Design Live, Boston – May, 2018 Pmcneil.com
Print your design.
Have users write comments.
Discuss.
HOW Design Live, Boston – May, 2018 Pmcneil.com
HOW Design Live, Boston – May, 2018 Pmcneil.com
Don’t make research harder
then it needs to be.
HOW Design Live, Boston – May, 2018 Pmcneil.com
Picking Methods
HOW Design Live, Boston – May, 2018 Pmcneil.com
What do you need to learn?
What will help you progress the
design forward?
Where will users struggle?
Focus topics
HOW Design Live, Boston – May, 2018 Pmcneil.com
What method will answer this?
Then
HOW Design Live, Boston – May, 2018 Pmcneil.com
Do users like my design?
Question:
Use a 5 second test and see what
stands out to them
Research Method:
HOW Design Live, Boston – May, 2018 Pmcneil.com
Is my design easy to use?
Ques%on:
Watch users try to use it
Research Method:
HOW Design Live, Boston – May, 2018 Pmcneil.com
Will users understand the icons?
Question:
Show users the icons and have
them write key words they
associate with them.
Research Method:
HOW Design Live, Boston – May, 2018 Pmcneil.com
I wonder what users are doing
when they use our product?
Question:
Contextual inquiry – go follow
your users around
Research Method:
HOW Design Live, Boston – May, 2018 Pmcneil.com
You are asking much more
sophisticated questions.
Eventually you will find that
HOW Design Live, Boston – May, 2018 Pmcneil.com
What are the users thinking,
feeling or wanting?
HOW Design Live, Boston – May, 2018 Pmcneil.com
How do the users imagine this
thing works?
HOW Design Live, Boston – May, 2018 Pmcneil.com
Seek out ways to research users.
Get curious and
HOW Design Live, Boston – May, 2018 Pmcneil.com
Creating Methods
HOW Design Live, Boston – May, 2018 Pmcneil.com
Methods are not sacred
Don’t be shy
HOW Design Live, Boston – May, 2018 Pmcneil.com
The 5 second test
Hacking methods
HOW Design Live, Boston – May, 2018 Pmcneil.com
What are the primary types of
apps users want on their
smart phone?
Inventing methods
HOW Design Live, Boston – May, 2018 Pmcneil.com
HOW Design Live, Boston – May, 2018 Pmcneil.com
How can I get unbiased data –
because users will lie.
Ask yourself
HOW Design Live, Boston – May, 2018 Pmcneil.com
HOW Design Live, Boston – May, 2018 Pmcneil.com
Thank you!
Download the presentation:
https://www.slideshare.net/mcneilp
And check out:
http://UXMethodsBook.com

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Practical UX Research Methods

  • 1. HOW Design Live, Boston – May, 2018 Pmcneil.com Practical UX Research Methods With Patrick McNeil
  • 2. HOW Design Live, Boston – May, 2018 Pmcneil.com Extremely fast and simple UX test methods. I want to explore
  • 3. HOW Design Live, Boston – May, 2018 Pmcneil.com You can easily include user feedback in your design work My hope is that
  • 4. HOW Design Live, Boston – May, 2018 Pmcneil.com Topics for today • 4 practical UX research methods • Matching research methods to questions • Creating research methods
  • 5. HOW Design Live, Boston – May, 2018 Pmcneil.com Who am I? UX Architect at• Perficient Grew up with tech, formalized it with• design and topped it off with UX. Get in touch:• mcneilp@gmail.com– pmcneil.com–
  • 6. HOW Design Live, Boston – May, 2018 Pmcneil.com Download the presentation Link at the end
  • 7. HOW Design Live, Boston – May, 2018 Pmcneil.com Research Methods
  • 8. HOW Design Live, Boston – May, 2018 Pmcneil.com Anti goals Write lengthy research plans• Publish long reports of results• Establish new principles for the field• Be a roadblock to progress•
  • 9. HOW Design Live, Boston – May, 2018 Pmcneil.com #1 – Emoticon Score Quickly capture raw emotions
  • 10. HOW Design Live, Boston – May, 2018 Pmcneil.com Have the user indicate how they feel about something using an emoticon scale
  • 11. HOW Design Live, Boston – May, 2018 Pmcneil.com You need to understand the user's emotional reaction Use when
  • 12. HOW Design Live, Boston – May, 2018 Pmcneil.com Sample Scales
  • 13. HOW Design Live, Boston – May, 2018 Pmcneil.com Quantifying the users emotional reaction The real magic is…
  • 14. HOW Design Live, Boston – May, 2018 Pmcneil.com Sample scenarios • Assess an overall experience • Compare how users feel about two totally different designs • Understand if your improving the experience
  • 15. HOW Design Live, Boston – May, 2018 Pmcneil.com Results • Chart the results
  • 16. HOW Design Live, Boston – May, 2018 Pmcneil.com #2 – Desirability Study
  • 17. HOW Design Live, Boston – May, 2018 Pmcneil.com You need to see what keywords users connect with your design. Use when
  • 18. HOW Design Live, Boston – May, 2018 Pmcneil.com Have users pick words from a list that they feel apply to a design.
  • 19. HOW Design Live, Boston – May, 2018 Pmcneil.com Accessible Advanced Annoying Appealing Attractive Boring Business-like Busy Calm Clean Clear Collaborative Comfortable Compatible Compelling Comprehensive Confident Confusing Connected Consistent Controllable Convenient Creative Customizable Cutting edge Dated Desirable Difficult Disruptive Distracting Dull Easy to use Effective Efficient Effortless Empowering Energetic Engaging Entertaining Enthusiastic Essential Exceptional Exciting Expected Familiar Fast Flexible Fragile Fresh Friendly Frustrating Fun Gets in the way Hard to Use Helpful High quality Impersonal Impressive Incomprehensible Inconsistent Ineffective Innovative Inspiring Intimidating Intuitive Inviting Irrelevant Low Maintenance Meaningful Motivating Not Secure Not Valuable Old Optimistic Ordinary Organized Overbearing Overwhelming Patronizing Personal Poor quality Powerful Predictable Professional Relevant Reliable Responsive Satisfying Secure Simplistic Slow Sophisticated Stable Stimulating Straight Forward Time-consuming Time-Saving Too Technical Trustworthy Unapproachable Unattractive Uncontrollable Unconventional Understandable Undesirable Unpredictable Unrefined Usable Useful Valuable Source: https://www.nngroup.com/articles/desirability-reaction-words/
  • 20. HOW Design Live, Boston – May, 2018 Pmcneil.com
  • 21. HOW Design Live, Boston – May, 2018 Pmcneil.com Selecting words: • That relate to your brand • That reflect a desired emotional response • Words opposite to the desired responses • Limit it to 30-40 words • About 70% positive words
  • 22. HOW Design Live, Boston – May, 2018 Pmcneil.com Works great as a follow up question with users. Pro tip
  • 23. HOW Design Live, Boston – May, 2018 Pmcneil.com The results Measure the results by the % of people• that indicate each word Try to segment the results to see how• different groups responded (personas)
  • 24. HOW Design Live, Boston – May, 2018 Pmcneil.com #3 – Single Ease Question 7-point scale for estimating task difficulty
  • 25. HOW Design Live, Boston – May, 2018 Pmcneil.com You need to quantify how easy something is to use Use when
  • 26. HOW Design Live, Boston – May, 2018 Pmcneil.com
  • 27. HOW Design Live, Boston – May, 2018 Pmcneil.com Have the user perform a task and follow up with the question.
  • 28. HOW Design Live, Boston – May, 2018 Pmcneil.com Sample Situations To compare a competitor’s product to yours• Measure if changes in a product make it• easier to use To compare two totally different tasks•
  • 29. HOW Design Live, Boston – May, 2018 Pmcneil.com The results • Average the results of the 7 point scale
  • 30. HOW Design Live, Boston – May, 2018 Pmcneil.com #4 – Static Evaluation & Markup
  • 31. HOW Design Live, Boston – May, 2018 Pmcneil.com You need quick feedback Use when
  • 32. HOW Design Live, Boston – May, 2018 Pmcneil.com Print your design. Have users write comments. Discuss.
  • 33. HOW Design Live, Boston – May, 2018 Pmcneil.com
  • 34. HOW Design Live, Boston – May, 2018 Pmcneil.com Don’t make research harder then it needs to be.
  • 35. HOW Design Live, Boston – May, 2018 Pmcneil.com Picking Methods
  • 36. HOW Design Live, Boston – May, 2018 Pmcneil.com What do you need to learn? What will help you progress the design forward? Where will users struggle? Focus topics
  • 37. HOW Design Live, Boston – May, 2018 Pmcneil.com What method will answer this? Then
  • 38. HOW Design Live, Boston – May, 2018 Pmcneil.com Do users like my design? Question: Use a 5 second test and see what stands out to them Research Method:
  • 39. HOW Design Live, Boston – May, 2018 Pmcneil.com Is my design easy to use? Ques%on: Watch users try to use it Research Method:
  • 40. HOW Design Live, Boston – May, 2018 Pmcneil.com Will users understand the icons? Question: Show users the icons and have them write key words they associate with them. Research Method:
  • 41. HOW Design Live, Boston – May, 2018 Pmcneil.com I wonder what users are doing when they use our product? Question: Contextual inquiry – go follow your users around Research Method:
  • 42. HOW Design Live, Boston – May, 2018 Pmcneil.com You are asking much more sophisticated questions. Eventually you will find that
  • 43. HOW Design Live, Boston – May, 2018 Pmcneil.com What are the users thinking, feeling or wanting?
  • 44. HOW Design Live, Boston – May, 2018 Pmcneil.com How do the users imagine this thing works?
  • 45. HOW Design Live, Boston – May, 2018 Pmcneil.com Seek out ways to research users. Get curious and
  • 46. HOW Design Live, Boston – May, 2018 Pmcneil.com Creating Methods
  • 47. HOW Design Live, Boston – May, 2018 Pmcneil.com Methods are not sacred Don’t be shy
  • 48. HOW Design Live, Boston – May, 2018 Pmcneil.com The 5 second test Hacking methods
  • 49. HOW Design Live, Boston – May, 2018 Pmcneil.com What are the primary types of apps users want on their smart phone? Inventing methods
  • 50. HOW Design Live, Boston – May, 2018 Pmcneil.com
  • 51. HOW Design Live, Boston – May, 2018 Pmcneil.com How can I get unbiased data – because users will lie. Ask yourself
  • 52. HOW Design Live, Boston – May, 2018 Pmcneil.com
  • 53. HOW Design Live, Boston – May, 2018 Pmcneil.com Thank you! Download the presentation: https://www.slideshare.net/mcneilp And check out: http://UXMethodsBook.com