Más contenido relacionado La actualidad más candente (20) Similar a Mobile Analytics 101 (20) Más de Murat Can Demir (8) Mobile Analytics 1012. Web vs Mobile
© 2014 Countly
Web Analytics Mobile Analytics
Pageview based Event/action/user based
Generally applicable analytics structure Unique apps, unique analytics needs
JS/Cookie based Device/user identifier based
Platform/device dependent
Offline usage
3. What mobile analytics actually covers
➔ App store analytics
➔ Crash/performance analytics
➔ Advertising analytics
➔ In app usage analytics
© 2014 Countly
4. App store analytics
➔ Number of downloads
➔ App reviews & ratings
➔ Comparison with similar apps
© 2014 Countly
7. In app usage analytics
➔ Core metrics about app users
➔ Retention, loyalty, session frequency/durations
➔ Custom tracking points (custom events)
➔ User flows/funnels
© 2014 Countly
8. Important things to look for
➔ True real time
➔ Platform support
➔ Ease of use
➔ Out of the box mobile-only support
➔ Raw data access/data security
© 2014 Countly
9. In app usage analytics: Core metrics
© 2014 Countly
➔ App versions
➔ Carriers
➔ OS
➔ OS Versions
➔ Languages
➔ Sessions
➔ Users
➔ Locations
➔ Devices
➔ Resolutions
10. Engagement metrics
© 2014 Countly
➔ User retention
➔ Loyalty
➔ Session frequency
➔ Session durations
Value
Time
Investment
11. With a single line of tracking code;
➔ Sessions & users
➔ Time spent
➔ Devices, platforms,
locations, carriers, app
versions, resolutions
➔ User retention
➔ Session frequency
➔ User loyalty
➔ Session durations
© 2014 Countly
12. Start answering questions like
➔ How fast do my users upgrade to the latest version?
➔ What are the most popular devices?
➔ What are the platform versions of my users?
➔ What is the top resolution?
➔ Which time of day is the perfect time for sending out a push notification?
➔ How frequently is my app used?
➔ How loyal are my users?
➔ Is my app engaging enough? Is it improved in the latest version?
➔ Can I keep users coming back to my app?
© 2014 Countly
13. Custom events
Use custom events to track anything you
want and attach properties to your
custom events.
Some example custom events;
➔ In app purchase
➔ Navigation / checkpoints
➔ User interaction with your content
© 2014 Countly
15. ➔ Use your existing custom
events to track user paths.
➔ Funnels are retroactive. You
don’t need to predefine a
funnel.
➔ Filter users who enter your
funnel using your event
segmentation properties
and user properties.
Funnels
© 2014 Countly
16. Advanced query tools
Create queries with AND, OR and
BY filters in order to pinpoint the
data you need.
Filter by user properties like
device, location, session count,
first session date etc.
➔ What are the devices of users from US
and using the latest version of my
app?
© 2014 Countly
17. Other concepts
➔ Raw data access
Use the data for predictions, with other BI tools or together with other
KPIs within your organization.
➔ Data security
Mobile analytics, most of the time, means collecting sensitive data.
➔ Extensibility
Adding your own reporting mechanisms, custom dashboards etc.
© 2014 Countly
18. Strengthen your mobile presence now
Join 1000s of companies from 110 countries
tracking 600 million+ mobile devices using Countly
hello@count.ly | @gocountly