2009 Presentation to the UCEA Executive Committee Dr. Scott McLeod, Iowa State University, UCEA Associate Director of Communications

1. report : nov 2009 UCEA Associate Director of Communications Scott McLeod, J.D., Ph.D.Iowa State University

4. top 15 pages (last 30 days) : ucea.org Home www.ucea.org Jobswww.ucea.org/edleadershipjobs Annual meetingwww.ucea.org/annual-meeting-and-exhibits JRLEwww.ucea.org/jrle Members onlywww.ucea.org/members-only

5. top 15 pages (last 30 days) : ucea.org Convention hotel/travelwww.ucea.org/hoteltravel Interview serieswww.ucea.org/interview-series Future conventionswww.ucea.org/future-conventions Who we arewww.ucea.org/who Clark seminarwww.ucea.org/clark-seminar

6. top 15 pages (last 30 days) : ucea.org 2009 convention programwww.ucea.org/program-2009 Principal turnover researchwww.ucea.org/principal-turnover-research Contact UCEAwww.ucea.org/contact-ucea Jackson scholarswww.ucea.org/jackson-scholar Conference participant roleswww.ucea.org/participant-roles2009

13. Google juice : educational administration #4EAQ #7UCEA

14. Google juice : educational leadership #6JCEL

15. Google juice : school principals

16. Google juice : school superintendents

20. recommendations Set up Google Analytics account Turn home page into news feed (RSS) Expand descriptions of UCEA resources Interview series Policy briefs UCEA Review More social media channels YouTube, Facebook, Slideshare, Twitter lists, iTunes podcast channels, social bookmarking, etc.

21. recommendations Move CASTLE to UCEA web site Expand authorship Web site (including home page news feed) Twitter Interview series (program centers, others) Discussions (program centers, others) Other social media Establish expectations for some folks/groups Tutorials (social media, JCEL, SLPPS)

22. recommendations Home page search engine / design optimization 5 most recent tweets, 5 most recent interviews, etc. Aggregation of CASTLE blog network feeds YouTube / Slideshare / other feeds Search engine optimization Advertising (on site, buying keywords) Publicize better electronically, print, F2F Brochures, reports, journals, business cards, e-mail signatures, etc.

23. recommendations #uceahashtag Get creative and interactive Sub-sites (program centers, Jackson / Clark scholars, Rethinking the Ed.D., Urban Lead. Devt.) Interview series (discussions, author talks) Policy briefs (RSS, discussions) Discussion events Convention (RSS) Move EAQ & JCEL to site

24. final thoughts Patience! You’d be surprised how people access UCEA resources More content = more visibility Distributed authorshipis both necessary andimportant

25. final thoughts Promoter v. trusted voice Giving up control benefits UCEA LOTS of potential here… Can I make a 2009 convention blog for news, podcasts, videos, etc.?

27. questions? Scott McLeod, J.D., Ph.D.Iowa State University dangerouslyirrelevant.org/contact.html