1. HISTORICAL DEVELOPMENT OF ADVERTISING 1

2. CONTENT First Examples Printed advertisements Radio Advertising TV advertising Internet Advertising 2

3. definition Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas or services. 3

4. Why andWhen? The idea of advertising emerged when people started to trade. People advertised to make their products known by larger groups of people. 4

5. FIRST EXAMPLES 1.Signs SometraderslikethePhoenicians, paintedcommercialmessages on rocksalongthetradelanes. Excavations at Pompeiirevealthateachlittleshop had an inscription on thewallnexttotheentrance. Thegladiatorcontestsannouncement on papyrusorwallareregarded as thefirstexamples of advertising. 5

6. Advertisement on a wall in Pompeii, prompting a gladiatorcontest 6

7. FIRST EXAMPLES 2.Town criers Men were paid to circulate through the streets of the city to inform people about a product or service. The Greeks were among those who relied on town criers. They used them to announce the arrival of the ships with cargoes. 7

8. FIRST EXAMPLES Latertheybecamethefirstmediumforpublicannouncements in manyEuropeancountries 8

9. PRINTED ADVERTISEMENTS Invention of thepress is thebase of modern advertising. Itgaverisetomassmedia in the form of newspapersandmagazines. It is easytoproduceandcheaperthanhandcoppiedmessages. 9

10. PRINTED ADVERTISEMENTS 10 Printingpress Johannes Gutenberg

11. PRINTED ADVERTISEMENTS Thefirstprintedadvertisementwas a handbillwrittenby William Caxton in 1477 andhanged on thewall of a church. Itwasthe of his book ‘ThePyes of SalisburyUse’ 11

12. PRINTED ADVERTISEMENTS The first continuously published newspaper in America was the Boston News-Letter The first issue was distributed by John Campbell on April 24, 1704. The first paid newspaper advertisement was an announcement selling real estate on Oyster Bay, Long island on May 8, 1704. 12

13. PRINTED ADVERTISEMENTS 13

14. PRINTED ADVERTISEMENTS Thefirstadvertisingagencywasfounded in thiserabyVolney B. Palmer.(1840) Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. 14

15. PRINTED ADVERTISEMENTS Volney B. Palmer An advertisement of Palmer’sAgency 15

16. RADIO ADVERTISING The invention of radio has a great role in the historical development of advertising Radio is the first broadcasting medium that became universally popular. Radio advertisements reach to mass more easily 16

17. First wireless message was transmitted in 1906. First radio station was founded in 1920 in United States. 17

18. RADIO ADVERTISING WEAF of New York is credited with airing the first paid radio commercial in 1922, advertising an apartment complex. Radio programming and advertising peaked during the 1930s and 1940s. 18

19. RADIO ADVERTISING In the early days, the commercials were read live on the air. In1940s, bigcompaniesstartedtomakethesponsorships of wholeprogrammes. 19

20. TV ADVERTISING The TV is thegreatest step in thehistory of advertising; It is thefirstaudio-visualmedium. Peoplewerealreadyfamiliarwithradioand it wastheradiowithpictures. 20

21. TV ADVERTISING Thefirstpublic TV demonstration in the USA occured in New York in 1939. Thefirstadvertisementbroadcasted in 1941. 21

22. TV ADVERTISING Itwas an advertisement of Bulovawatchcompany. 22

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24. ONLINE ADVERTISING The internet brought a newdimensiontoadvertising. Immediatepublishing of information Immediatereactiontoadvertisement(online shopping) It is easytoreachanytime. 24

25. ONLINE ADVERTISING Thefirstexamples of online advertisementswere in form of banner. 25

26. ONLINE ADVERTISING Thepioneer of online advertising is HOTWIRED. 26

27. ONLINE ADVERTISING The first web banner sold by HotWiredand paid by AT&T, It was put online on October 27, 1994 27

28. ONLINE ADVERTISING Today, via internet, it is possibletoreachlargegroups of peopleeasily. Socialnetworks E-mails Newsportals 28

29. ONLINE ADVERTISING 29

30. Mehmet Sinan ERGÜVEN 30