A presentation for the Belgian Army on Social Media and strategies

1. SOCIAL MEDIA &
Policy
Matuvu.nu
Tuesday 5 October 2010

2. I’m InE
33, classic, pop, chocoladebread,
culture, photographer, last
Gent, no fixed line, mobile
minute,
number in Belgium + Tel Aviv, 3G, wordwide
wifi, online via Skype, Facebook,
Twitter, GoWalla,
ine@matuvu.nu, kask,
friends in Gent, Brussel, Tel Aviv, Brazil. works
on the road, clients in Belgium,
webdesigner, matuvu.nu,
monuments.nu, nomadz.nu
Tuesday 5 October 2010

3. SOCIAL CITIZEN
★
is connected. doesn’t have a
problem with borders.
★
has a link with the biggest library in
the world (the internet) and knows
how to ‘seek’ rather than to ‘know’
★
has a lot of info on different stuff,
and wants communication /
dialogue
★
has a network of people, friends,
‘mates’ and explores via his
network
★
uses the internet and social media
to obtain/maintain this dialogue
Tuesday 5 October 2010

4. SOCIAL
MEDIA?
★
Did you know that it took
television 13 years to
reach 50 million people?
It took Facebook 2 years
Tuesday 5 October 2010

5. BEFORE
★
Simple
broadcasting
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6. ONE WAY
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7. 2 way
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8. NOW
★
Ripple Effect
★
In the digital ‘social’
medium the ripple
has a huge potential.
Tuesday 5 October 2010

9. EXPONEN
TIONAL
★
1 creator
★
10 reactors
★
100 lurkers
★
1000 strangers
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10. SOCIAL
MEDIA
STARFISH
★
Facebook
★
Flickr
★
YouTube
★
Del.icio.us
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11. MOBILE
★
3G
★
Wifi
★
GoWalla /
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12. CONVERSATIONS ARE
HAPPENING, WHETHER
YOU PARTICIPATE
OR NOT
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13. SO SHARE YOUR
STORY, AND
COMMUNICATE WITH
THE WORLD
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14. SOCIAL MEDIA
USE IT AS A STRATEGY
Tuesday 5 October 2010

15. WEBSITE
★
Blogs, videos, podcasts,
photos, comments,
forums, rss, status,
news, stories
★
Add your social media
profiles like Facebook,
Twitter, YouTube, your
blogs, on your site
Tuesday 5 October 2010

16. WEBSITE
★
Blogs, videos, podcasts,
photos, comments,
forums, rss, status,
news, stories
★
Add your social media
profiles like Facebook,
Twitter, YouTube, your
blogs, on your site
Tuesday 5 October 2010

17. Blogs
★
Local
★
Open
★
Own network
★
Influential
Tuesday 5 October 2010

18. SOCIAL
NETWORKS
★
Facebook, Hives, Netlog,...
★
Biggest network
★
Usually closed
★
Opportunities: Community
building
★
How: Fan Page on Facebook
Tuesday 5 October 2010

19. Micro
blogging
★
Twitter
★
Open
★
Assymetrical
★
Opportunities: Use as a
way to communicate
with the world
★
Use: Fast information to
share. Think crisis info,
or short communication
Tuesday 5 October 2010

20. GAME
★
Sweden made this great
recruiting game,
reflecting what they
stand for.
Tuesday 5 October 2010

21. GAME
★
Sweden made this great
recruiting game,
reflecting what they
stand for.
Tuesday 5 October 2010

22. Forums
★
Not dead
★
Closed
★
Very specific
Tuesday 5 October 2010

23. Sharing
Networks
★
YouTube, Flickr, Vimeo,
Slideshare
★
Open
★
Sharing + commenting
★
Has a community!
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24. Tuesday 5 October 2010

25. Tuesday 5 October 2010

26. Tuesday 5 October 2010

27. Tuesday 5 October 2010

28. SOCIAL MEDIA
A STRATEGY
How to start
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29. STEPS
★
Think of a good
strategy
★
Find the right people
★
Engage your soldiers
★
Monitor +
Build relations +
Communicate
★
Build communities
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30. STRATEGY
★
Don’t start just like that
★
But be flexible and
accept to change
course during the
project
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31. PEOPLE
★
Find the right people
★
Don’t have your IT
people handle the
community
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32. ENGAGE
★
Engage your people to
participate in the right
way.
★
Build a policy
★
Teach them
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33. MONITOR
★
Monitor your brand.
★
Check what people say
on you online
★
Use guidelines on how
to react
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34. +COMMUNICATE
★
Create a Speaker’s Corner
★
Offer something meaningful
★
Don’t be an island
★
Self criticism and
evaluation is a must
★
Stimulate users input
★
Communicate as a person
Tuesday 5 October 2010

35. COMMUNITIES
★
Use the right spot for
the right community
Facebook is different
from an internal forum
★
Engage!
★
Accept that you can’t
control. But you can
engage in negative
content
Tuesday 5 October 2010

36. BUT
ACT WITH CARE
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37. INSIDE
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38. ★
“A digital camera is a common
possession among soldiers.
Where once photographing war
was the province of
photojournalists, now the
soldiers themselves are all
photographers -- recording their
war, their fun, their observations
of what they find picturesque,
their atrocities -- and swapping
images among themselves and
e-mailing them around the
globe.”
Regarding the torture of others, Susan Sontag
http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Tuesday 5 October 2010

39. ★
“[T]hey just brought a CART full of
boxes w/transplant parts in them.
Not good not good. #fthood Ok we
just saw a soldier on a stretcher w/
2 armed guards walking by He
didnt look like he was in great
condition.
Maj Malik A Hassan. He shouldn’t
have died. He should be in the
worst suffering of his life. It’s too
fair for him to just die. Bastard! A
FUCKING MAJOR? Are you kidding
me? A MAJ! For those of ut hat
don’t know, Army MAJ have pretty
serious rank. Dick Someone just
started shooting in Commanche 4
which is on post housing. What are
these people thinking?!? The poor
guy that got shot in the balls
http://twitpic.com/oejh5”
Regarding the torture of others, Susan Sontag
http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1
Tuesday 5 October 2010

40. TRAIN YOUR
SOLDIERS
★
What you say online
doesn’t stay online
★
Would your mother blush?
★
Don’t trust your friend (even
your partner)
★
Don’t give out locations
★
Use the privacy settings of
social software
Tuesday 5 October 2010

41. TRAIN YOUR
SOLDIERS
★
Don’t give out personal
information too easily.
Always think twice before
you handover info.
★
Don’t reply to spam!
★
Secured websites only for
payments
★
Be aware of public wireless
sites
Tuesday 5 October 2010

42. TRAIN YOUR
SOLDIERS
★
Use the privacy settings of
social software
Tuesday 5 October 2010

43. PROVIDE GUIDELINES
★
http://www.slideshare.net/USArmySocialMedia/
socialmediaconsiderationsforcommanders-100518073844phpapp02
★
http://www.slideshare.net/USArmySocialMedia/
opsecforfamilies-100328142653phpapp02
Tuesday 5 October 2010

44. OUTSIDE
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45. ★
“I don’t mind the firing, I
am willing to let
parliament decide if the
trip to NY was justified
or not, but it is the lying
about having made the
phone call that has me
angry.”
Tuesday 5 October 2010

46. FOLLOW UP
★
“The Internet is the first
thing that humanity has built
that humanity doesn’t
understand, the largest
experiment in anarchy that
we have ever had.”
“Companies don’t control
the conversation any
more” Rupert Murdoch
★
Accept that people will not
always write nice stuff
★
Make sure guidelines how to
react on stuff
Tuesday 5 October 2010

47. FOLLOW UP
★
Make sure guidelines how to
react on stuff
Tuesday 5 October 2010

48. FOLLOW UP
★
Make sure guidelines how to
react on stuff
Tuesday 5 October 2010

49. QUESTIOnS?!
★
Shoot!
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50. SUCCESS!
Tuesday 5 October 2010

51. SOME RESOURCES
★
★
http://www.defense.gov/NEWS/DTM%2009-026.pdf
http://www.slideshare.net/USArmySocialMedia/
socialmediaconsiderationsforcommanders-100518073844phpapp02
★
http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02
★
http://www.slideshare.net/lindykyzer/harnessing-the-power-of-a-1-million-organization
★
http://www.slideshare.net/USArmySocialMedia/social-media-presentation-4791064
★
http://www.slideshare.net/lindykyzer/army-social-media-best-practices-1310
★
http://www.slideshare.net/DepartmentofDefense/army-social-media-presentation
★
http://www.slideshare.net/amymengel/navigating-the-social-media-minefield
★
http://www.webinknow.com/2009/01/us-air-force-web-posting-response-assessment.html
★
http://www.slideshare.net/USArmySocialMedia/mayfield-research-paper-final
★
http://www.slideshare.net/USNavySocialMedia/us-navy-safe-and-effective-use-of-social-media
★
http://www.slideshare.net/Talking_Heads/talking-heads-social-media-forum-2010
Tuesday 5 October 2010

52. Feel free to contact me
★
Ine Dehandschutter
★
ine@matuvu.nu
★
www.matuvu.nu
★
www.linkedin.com/in/matuvu
Read you soon!
Images: American Army / Ine Dehandschutter
Tuesday 5 October 2010