Reflect is a leading provider of digital media solutions for out-of-home environments like retail stores, using their ReflectView content management platform to power over 275,000 screens. Their solutions include both passive digital signage for promotional messaging as well as interactive touchscreen kiosks, and they help clients leverage digital and mobile channels to further engage customers. Case studies demonstrate their ability to successfully deploy large-scale digital networks for retailers to increase sales of promoted products by an average of 20% through targeted and measurable digital content.
2. Who is Reflect
Reflect is….
The leading full-service provider of Out-of-Home
Digital Media Solutions.
ReflectView is the most flexible, scalable and
proven digital media management solution on the
market and is currently used to power over 275,000
active screens found in
retail, banking/finance, hospitality, corporate, and
entertainment venues.
8/24/2012 Confidential - Reflect Systems, Inc. 2
3. Digital Signage & Interactive Apps
Welcome signs
with branded
content
Brand and product
messages – screen
spanning & TV Walls
“Try-It” stations with Interactive service kiosks with
product demo apps “attract loop” content
3
4. Engaging the Connected Consumer
Leverage digital signage to drive further
engagement with other customer
touchpoints
Mobile (SMS, QR Codes, Apps)
Social (facebook, Twitter, Foursquare)
Online Channels (E-Commerce site,
YouTube)
5. Passive Media Systems
MediaPoint
“Passive” (non-interactive) Media
Messaging
Promotional Messaging
Informational & Entertainment
Content
6. Interactive
TouchPoint
Interactive Display System
Can include passive media (attract loops)
and interactive apps
Assisted Shopping, Self Service, Training
Touch Screen, physical triggers such as
push buttons, motion sensors, RFID &
near-field communications (NFC)
7. ReflectView Suite
ReflectView
Content Management
Display Design & Management
Content Programming
Content Distribution
Playback and Logging
Monitoring and Admin
8. 8/24/2012 Confidential - Reflect Systems, Inc. 8
9. Future-Ready Platform
Open Architecture
Web Services for extensibility & integration
Manage media devices from one platform
Hardware Agnostic
Pick the right tool for the job
Transport Agnostic
Pick the best network type for the job
10. Robust Screen Media Content
Support for Content Types
Video, Flash, Images
RSS and Real-Time Data Feeds
Flexible Display Output
Screen Zones
Live Video
Branded Screen “Themes”
Interactive Apps
21. Case Study – Success at Scale
• Average 20% Sales Lift on Products
Promoted Digitally (with 50-75% lift on
specific brand promotions with partners)
• Complimentary advertising sales to offset the
network deployment costs (to brand partners
and third parties wishing to reach the store’s
customers)
• Combination of Passive Displays and
Interactive Displays for Assisted Shopping
• Over 4,300 locations deployed as Turnkey
22. Case Study – Measuring Success
• Leveraged Anonymous Video Analytics to
measure engagement
• Optimized content to increase
effectiveness
• Achieved average of triple-digit sales lift
on promoted products across several
geographic regions where digital media is
used in the store
• Delivered as Turnkey service with
hardware kit, 3G delivery, and content
services
23. The Approach
Adjust
within applied to achieve validated
in a with a and a
the to an by
Objectives Context Content Location Engagement Call to Action Connection Measurement
Notice Demographic Entertainment Walls/Ceiling See Inquire Social Media Awareness
Engage Geography Education Checkout Touch Mobile Text Mobile Sales Lift
Purchase Seasonality Info-tainment Kiosk Recall Try Web/E-Mail
Time of Day Promotion Dwell Points Buy
Endcap/Shelf