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LIKE
THE
magic
behind the presentations you
SHARE REMEMBER
PLAY
BOOK
There’s a common blueprint behind
all the best presentations.
Unforgettable TED talks, keynotes
that model the business landscape,
speeches that change history.
I've come to understand this
universal playbook after a few years
of study. And now is the right time to
share it with the world.
I'm Matteo, by the way. I have a thing
for presentations.
I'm Matteo, by the way. I have a thing
for presentations.
Give me 5 minutes and I will
give you the 8 steps of the
journey from presentation
ignorant to presentation
overlord.
Before we start, you can always download this
presentation at
preshero.co/magic
You will receive the presentation in PDF format
+ a coupon to get 10% off any of my presentation
courses.
THIS IS A LINK!
1
TELL YOUR
AUDIENCE
WHO
YOU ARE
Does your audience know you?
even if the M.C. introduced you
Tell them your name
Tell them your name
Even if most everyone knows you
There’s always someone who doesn’t
! !
!!
!
?
Even if most everyone knows you
Now imagine that
your presentation
is just beginning
What’s your job?
You need to motivate your audience
What’s your job?
Stay between
5 and 20 words.
Provide a bio.
Provide a bio.
Make it easy for your audience to
locate you
will highlight your humanity
and make you easier to relate with
Your name and your bio
2
TELL YOUR
AUDIENCE
WHY YOU
ARE THERE
What is your motivation for
presenting?
Make it clear.
Show how your perspective is unique
about the topic
Show how passionate you are
If you care
Your audience will care as well
If you care
It drives your audience’s motivation
Your motivation is contagious
Sign an agreement
with your audience
by revealing the
structure and timing
of your presentation
“During the talk I will tell you 3 stories
that will last 5 minutes each”
For example:
If your audience feels in control
They are more relaxed and more
open to your content
3
TELL WHY
THEY ARE
THERE
Your audience showed up
The reason to attend
was strong enough!
?
The reason to attend
was strong enough!
Now they need the motivation
to follow through till the end
?
OUTCOMEProvide a sample of the outcome
OUTCOME
Show, don’t tell!
What will they gain?
+ + + +
+ + + +
How will they be transformed?
+ + + +
+ + + +
Do it early in your
presentation
4
TRANSFORM
YOUR
AUDIENCE
Your presentation is
about a transformation
The transformation may be shifting
the point of view of your audience
Getting them to see
something up close
Introduce them
to a new concept
Changing the way they feel
about your topic
Every presentation is about
a transformation
You create a new
concept in the minds
of the audience
MARKETING
PITCHING
Your audience
is transformed
by learning
TEACHING
TRAINING
NO TRANSFORMATION
NO PRESENTATION
BEGINNING END
What is the transformation?
The one thing that changes
between the beginning and the end
of your presentation
Your whole presentation
is about a change
BEGINNING END
5
EVERYONE
REACTS
DIFFERENTLY
Your audience is made of individuals
And that’s fine!
Each individual in your audience
will react to your material
in their own unique way
Every single reaction
in every single moment
is not so important
How do you please everyone?
YOU DON’T!
How do you please everyone?
How do you please everyone?
YOU DON’T!
And don’t ever try to please everyone
at the same time!
Give something to everyone.
You should know your audience.
How do you please everyone?
Your presentation
has a hidden goal
Transforming your audience
into a group is the hidden goal of
any presentation
But how would you achieve that?
How do you transform your
audience into a group?
The individuals in your audience
become a group by experiencing
your presentation together
They will progressively have a
similar way of seeing, feeling about
and relating to your topic
Until they react in unison
6
MARK THE
MOST
IMPORTANT
CONCEPT
If our presentation was a mountain
we would be at the peak
In storytelling terms
this is a climax
It’s the high point of your presentation
When you provide the most insight.
It’s the most transformative moment
Your audience
instinctively understands this moment
motivation reaction
peak
BUILDUP
CLIMAX
Your audience will pay more
attention to what you say
They understand something else...
They understand something else...
vThe peak is the beginning of the end
Now that the energy is
at the highest level...
...it’s time for you to leave the stage.
7
PROVIDE A
SUMMARY
Now you need an effective way of
ending your presentation
A summary helps your audience
go back to their day, changed
by the core transformation
A summary is the only moment when
you’re allowed to use bullet points
A summary is the only moment when
you’re allowed to use bullet points
But a summary doesn’t need to be
just a bulleted list...
Take your audience flying
above your topic
Give them a bird’s eye
view of your topic
Show how much you’ve covered
CLIMAX
SUMMARY
Provide a summary after the climax
CLIMAX
SUMMARY
to benefit from the excitement of
your audience
You capitalize on this level of
excitement in two ways:
It will be easier for your audience
to remember what you say
to make sense of what you say
8
PROVIDE
ACTIONABLE
TO-DOS
Translate the wisdom from your
presentation
into something practical
It’s ideally something that your
audience can apply in their life
It should become a habit.
It’s a gift, from you to your audience
E’ aperto il
dibattito... come
rendiamo data,
meaning, memory e
action?
Your audience can make
sense of your data and
transform it into meaning.
i
DATA
i
MEANINGThey may even remember
your data, but...
MEMORY
i
i
MEANING
MEMORY
i
ACTION
E’ aperto il
dibattito... come
rendiamo data,
meaning, memory e
action?
If you want to make sure
they will remember what
you said, transform your
data into action.
Actionable to-dos will cement
your presentation in their memory
You have reached the end
of your presentation.
You can end with a business
related call to action.
You can end on a hope
or a wish.
You can end with a quote
or word of wisdom.
You are allowed to ASK
for something back.
If you gave a lot away
during your presentation
CLIMAX
SUMMARY
TO DOS
ENDING
WHO YOU ARE
WHY YOU ARE THERE
WHY THEY ARE THERE
CLIMAX
SUMMARY
TO DOS
ENDING
WHO YOU ARE
WHY YOU ARE THERE
WHY THEY ARE THERE
TRANSFORMATION
REACTIONS
CLIMAX
SUMMARY
TO DOS
ENDING
YOU MADE IT
You just learned the core
structure of all successful
presentations.
I’m so proud!
<------------------ contenuto ------------------>
<------------------ eventuale box ------------------>
What’s next?
Getting even deeper into
structuring, designing and
delivering presentations with the
Presentation Hero Academy.
Discover the most innovative
and effective presentation training system
waiting for you at:
preshero.co ANOTHER LINK!
And if you download this presentation you get
10% off any Presentation Hero Academy course.
preshero.co/magic DUH...
One more thing...
This presentation is now a
Creative Commons content under
the Attribution license.
Matteo Cassese
Presentation Hero Academy
preshero.co
This means that you can build
upon it, remix it, use it in your
classes, publish it in your books
and blogs. You can even create
your own course based upon it.
All you need to do is credit me,
the Academy and link to
preshero.co
Thank you, I appreciate you reading
this far!
You can follow me on
twitter. I’m @matteoc
preshero.co preshero.co/magic @matteoc
PHOTOS - Creative Commons – Attribution (CC BY 2.0)
Project 365 #169 by Pete
on Flickr
Public Domain
Eiffel Tower Construction from 1889 World Fair
from Public Domain Archive
Public Domain
Utenriksminister Trygve Lie besøker Sverige
by National Archives of Norway
from Flickr
My New Plates by Tracy Hunters
from Flickr
Time is ticking out by mao_lini
from Flickr
Coquille d'escargot by Jrm Llvr
on Flickr
Splish by Jez Elliott
on Flickr
Structure de passerelle en acier by Frédéric BISSON
on Flickr
ICONS - Creative Commons – Attribution (CC BY 3.0)
Crowd designed by Alex Kwa
from the Noun Project
Projection Screen designed by Garrett Knoll
from the Noun Project
Frame designed by irene hoffman
from the Noun Project
Transform designed by Daniel Hug
from the Noun Project
Independent designed by Griffin Mullins
from the Noun Project
Picture designed by Chris Clausen
from the Noun Project
Compass designed by Jens Windolf
from the Noun Project
Compass Rose designed by Proletkult Graphik
from the Noun Project
Book designed by Edward Boatman
from the Noun Project
CREDITS
Smile by Nazer Khalid
on Flickr
Lexington Elementary Orchestra by Juhan Sonin
on Flickr
your choice! (cc) by Martin Fisch
on Flickr
Hide And Seek by Emilio Labrador
on Flickr
Public Domain
Sherlock Holmes
from Anglotopia
Ovation by Ben+Sam
on Flickr
Hang Glider Jockey's Ridge by bobistraveling
on Flickr
Tandem flying by Ben Stanfield
on Flickr
PHOTOS - Creative Commons – Attribution (CC BY 2.0)
Ka’ena Point by Matt Bonam
on Flickr
A Mercators Chart by maps.bpl.org
on Flickr
Polka! by nicolaitan
on Flickr
It's a No! by smlp.co.uk
on Flickr
Snapseed Parashute by rodtuk
on Flickr
Sarangkot Flight by Dhilung Kirat
on Flickr
CREDITS
Matteo Cassese
Presentation Hero Academy
preshero.co

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