The Vine app is an easy-to-use tool to help marketers incorporate more video into their overall social media strategy

1. FOR BUSINESS
―A lot can happen in six seconds‖

2. Vine Basics
Vine is a free mobile app that enables its users to create and post video clips.
Video clips created with Vine have a maximum length of 6 seconds and can be shared or embedded on
social networking services such as Twitter—which acquired the app in October 2012—and Facebook.
Vine offers an interesting fusion of video content and static visual content, enabling mobile users to
capture and share small moments. These videos play on a loop, just like an animated GIF does. Vine
videos also include audio options.
Though Vine was initially available only for iOS devices, Twitter is working on bringing the app to other
platforms. Vine for Android was released on June 3, 2013 for devices with Android version 4.0 or higher
No stats available regarding user base
According to comScore, Vine.co counted 38.000 unique visitors in Belgium (April ‘13)

3. Vine User Interface
Feed with video clips from
users you follow
Each video clip can be liked or
commented
The ‗Explore‘ tab allows to
discover content

4. Vine Video Clip Creation
1. TAP VIDEO CAMERA ICON
to start recording
2. PRESS & HOLD SCREEN
to record, release to stop
3. CLICK CHECK MARK
to finish your video
4. TAP NEXT
for video preview
5. ADD CAPTION
Choose share settings & Done
6. SHARE
Select Continue,
post to Vine & More option to Share

5. Vine Exploration
1. FIND, FOLLOW & INTERACT
Like & Comment
2. TRENDING
#hashtags shows fastest rising posts
3. EDITOR'S PICKS
browse popular by topics
4. FOLLOW
Find people by clicking People icon
5. TWITTER & FACEBOOK
Profile, Settings to activate
6. 3rd PARTY SITES
http://www.vpeeker.com/
http://vinesmap.com/
http://www.allaroundthevines.com/
http://vinecats.com/
http://vineszap.com/
http://justvined.com/
Hashtags
are one of
the main
methods of
navigating
videos

6. Vine For Business
The Vine app is an easy-to-use tool to help marketers incorporate more video into their
overall social media strategy.
Video clips are also a great tool to show your company personality and reach a new
audience.
Many marketers get overwhelmed, or too focused on video-production quality. Yet the quick
upload, easy to-use interface, and minimal emphasis on production quality means that Vine
is designed to encourage a little more experimentation.
Vine‘s 6-second time limit also capitalizes on users‘ short attention spans.

7. Vine For Business
• Sneak peeks to promote an upcoming event or webinar, such as speaker clips – Share a shot of your
booth, capture the energy in the room or host a contest with attendees.
• Quick, bite-sized product demos, perhaps focused on a particular tool or feature – Give a quick demo
of your product in action or showcase it from different angles.
• Clips showing off awesome new gear, swag, products, or the like, in action – Have a new product set
to launch or even a special promotion? Announce it with video.
• ―Behind the scenes‖ looks at your office to show your company‘s culture and the people behind your
brand – Get your team together and have them wish followers Happy Holidays/Valentines Day/… –
Walk around and give a quick tour or show a typical day of the team hard at work.
• Short features or case studies of customers enjoying your product, services, or content
• Clips highlighting PR initiatives, like employees doing charity work or award acceptance speeches

8. Vine Business Example - ASOS
UK-based online-only retailer ASOS used Vine to
put a clever spin on the limits of online shopping. A
survey conducted by Dimensional Research found
that customers prefer the in-store shopping
experience over that of online shopping. Trying
clothes on, bringing your friends, and seeing
window displays are what make shopping fun.
Getting a brown box on your doorstep, somehow,
just isn't as glamorous.
So ASOS took to Vine to spice up the online
shopping experience by showing how gratifying
opening up a box can really be.
https://vine.co/v/bJ9dTgx3wJt

9. Vine Business Example - Toyota
Forrester Research estimates that $22 billion was
spent on automotive advertising alone in 2012.
That's a lot of shiny car commercials with James
Earl Jones-esque voiceovers.
Toyota took its cars off-road with this entertaining
Vine post from Toyota Spain.
https://vine.co/v/bJJabDT9eZU

10. Vine Business Example - Dove
This popular brand of skincare and shower
products got playful back in 2004 when it launched
Dove's Campaign for Real Beauty, where women
of all shapes, sizes, and ages showed how
comfortable they were in their own skin.
Continuing to innovate with upbeat, creative
campaigns, Dove created this clip on Vine starring
a bar of soap playing the role of bowling ball.
https://vine.co/v/b52z6ljw1F1

11. Vine Business Example – Bacardi UK
Bacardi UK made the most of six seconds by
showing how its product is best served.
Cocktail recipes can provide too many ingredients
and instructions; some people just want to know
what mixes with what.
https://vine.co/v/bnqj5qmnIwQ

12. Vine Business Example – Orange France
Orange is a French telecommunications
corporation creating innovative products and
services worldwide.
Orange's Livebox Play is the company's newest
product released this month. Executive Director of
Orange France, Delphine Ernotte Cunci, said of
the product: "In combination with the Livebox Play
packages, customers will be able to use all their
screens to enjoy a vast range of uses, including
browsing the internet, playing games, and social
networking."
Orange used Vine to show just how cool Livebox
Play is with this quick demo.
https://vine.co/v/bnAFb7qi2Ba

13. Vine Business Example – Cadbury
Great way to explain how to use a product…
http://vine.co/v/b1ej2K29Q0u

14. Vine Business Example – McDonalds
Raising Brand Awareness on Twitter.
http://vine.co/v/bnBLqVBg6Kv

15. Vine Business Example – Kleenex
Starting a contest through Vine.
http://vine.co/v/b6aJL7laYd0

16. THANK YOU