Power of Personal Branding for Brands - Pubcon 2015

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This document discusses how brands can build personal connections with customers. It recommends that brands humanize themselves by building communities where people can interact, personalize the customer experience through individual representatives, and satisfy basic human desires for belonging, communication, and recognition of human faces. A case study is presented of a garden shop owner who answered gardening questions on the radio, building loyalty among listeners who then shopped at his store.

Marketing

Your Title Here
Presented by:
@marktraphagen

@marktraphagen
Problem: How do brands
make real connections with
customers and prospects?

@marktraphagen
Another Dimension:
The Power of the Personal

@marktraphagen
Dominos personalizes their
drivers via their delivery app

@marktraphagen
The Desire to Communicate

@marktraphagen
Pareidolia: We are drawn
to human faces

@marktraphagen
Google Authorship recognized that

@marktraphagen
Providing a companion for
the customer's journey

@marktraphagen
Why did Rand Fishkin say
this about me?

@marktraphagen
Every Saturday my mother
listened to a local garden
shop owner answer callers
gardening questions on a
local radio show.
Then she'd drive past five
other garden shops to shop
at his store.
#PowerOfThePersonal

@marktraphagen
stonet.co/pbrmoz
Mark Traphagen
Stone Temple
Consulting
www.stonetemple.com

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