This year Australia’s population will reach 24 million! Our population growth rate (1.6%) means that we are growing by 364,800 people each year! Net overseas migration accounts for more than half (58%) of this growth, while the remaining 42% is accredited to natural increase. Sydney is home to the most Aussie’s (almost 5 million), followed by Melbourne, Brisbane, Perth and Adelaide. There are 9.1 million households in Australia, and on average 2.6 people live in them. The median age of Australian’s today is 37.3, and our life expectancy is around 82 years old. Aussies are most likely to get married in their late twenties (29.1) and become parents in their early thirties (31.9). Our fertility rate (1.9) is even higher than the OECD average (1.7)! OUR GENERATIONAL PROFILE Australia is made up of 6 generations, spanning those in their 80’s and above (the Builders) to our newborns today (Generation Alpha). Each generation has grown up in a definitive time of unique challenge and opportunity, and how the times have changed! For example, while just 1 in 10 Builders obtained a university degree, half of our emerging generation Alpha’s are predicated to do the same. WHAT WE DO At McCrindle, our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically in changing times. As social researchers we help organisations, brands and communities know the times.

1. CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Gladstone
‘000
4,919
4,539
2,329
2,107
1,318
629
435
394
326
303
293
220
187
184
151
144
116
100
93
89
88
86
83
77
71
69
56
52
51
50
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
11
12
15
16
WA
2.63m - 11.0%
2.2% 1.87
NT
0.25m - 1.0%
1.0% 2.12
SA
1.70m - 7.1%
0.9% 1.85
QLD
4.79m - 20.1%
1.5% 1.94
NSW
7.63m - 32.0%
1.9% 1.94
ACT
0.39m - 1.6%
1.2% 1.78
TAS
0.52m - 2.2%
0.3% 2.01
VIC
5.95m - 25.0%
1.9% 1.77
A U S T R A L I A
Population: 24 million
Population growth rate: 1.6%
Total fertility rate: 1.9
Full-time
8.1 mil
Part-time
3.6 mil
Unemployed
0.8 mil
Households
9.1 mil
Average household size
2.6 people/household
Median age
37.3
Births
300,900
Deaths
148,600
Natural increase
152,300
Arrivals
492,400
Departures
279,900
Net overseas migration
212,500
E M P L O Y M E N T
P O P U L AT I O N
H O U S E H O L D S
Total employed
11.7 mil
Unemployment rate
6.2%
Total population growth
364,800 people/year
Natural
increase
42%
Net overseas
migration
58%
A U S T R A L I A ’ S P O P U L A T I O N M A P
MAP KEY CITY BY POPULATION
© Copyright McCrindle 2015 | Source: McCrindle, ABS
POPULATION
GROWTH
T
E
W
1800 TRENDS
info@mccrindle.com.au
mccrindle.com.au
SYDNEY +61 2 8824 3422
MELBOURNE +61 3 9691 3579
BLOG blog.mccrindle.com.au
twitter.com
mccrindlersrch
youtube.com/
mccrindleresearch
facebook.com/
mccrindleresearch
slideshare.com/
mccrindleresearch
linkedin.com/company/
mccrindle-research

2. 0
POPULATION
2.42 million - 10%
% OF WORKFORCE
Today: 1% | 2025: 0%
UNI DEGREE: 1 in 10
POPULATION
5.17 million - 22%
% OF WORKFORCE
Today: 25% | 2025: 8%
UNI DEGREE: 1 in 5
POPULATION
4.78 million - 20%
% OF WORKFORCE
Today: 31% | 2025: 28%
UNI DEGREE: 1 in 4
POPULATION
5.22 million - 22%
% OF WORKFORCE
Today: 34% | 2025: 33%
UNI DEGREE: 1 in 3
POPULATION
4.43 million - 18%
% OF WORKFORCE
Today: 9% | 2025: 31%
UNI DEGREE: 1 in 2
POP.
1.9 m
8%
1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10
6 million
70+ 51-69 36-50 21-35 6-20
<6
24 million
α
80.0 84.3
Life expectancy at birth
33.0 30.8
Median age of parents (new births)
29.9 28.3
Median age first marriage
Australia: 1.9 OECD: 1.7
Total fertility rate
ZYXB BB
A U S T R A L I A’ S G E N E R AT I O N A L P R O F I L E
P O P U L AT I O N B Y Y E A R O F B I R T H
BUILDERS
GENERATIONALPHA
BABYBOOMERS
GENERATIONX
GENERATIONY
GENERATIONZ
TM
SOCIAL RESEARCH
CUSTOMER SEGMENTATION
RESEARCH PRESENTATIONS
DEMOGRAPHIC ANALYSIS
RESEARCH VISUALISATION
POWERED BY
researchvisualisation.com
mccrindle.com.au