The document discusses a framework app called so... that allows media outlets to customize content based on crowd curation. It aims to gamify news through social platforms. The target audience is primarily 18-35 year olds, with niche markets among younger and older age groups. The app will be free for users and follow a three-tier licensing model for media outlets, with prices ranging from free to £1000 per month. The company is seeking £150k in funding to develop the product and bring it to market.

1. the so…[very good]team
@marklochrie @clmdigital @clareasmud @richvick

3. GAMIFYING NEWS through
SOCIAL PLATFORMS

10. so… IS A FRAMEWORK APP that provides
media outlets the flexibility to customize
content based on crowd curation.

11. so… WHAT’S the NEED?

12. so…who is the TARGET
AUDIENCE and what is the
ROUTE to MARKET?

14. PRIMARY MARKET: 18 – 35 year olds
NICHE MARKET: Younger audience 16 – 18
NICHE MARKET: Older audience

15. So how much will
cost the end user?

16. NOTHING £0.00

17. “APP MONETIZATION to get tougher still,
with research analysts Gartner predicting 94.5%
of downloads will be free by 2017.”
Natasha Lomas - TechCrunch (2014)

18. WHITE LABEL

20. THREE TIER LICENSES

21. TIER ONE: FREE (so-new branded + adverts)
TIER TWO: WHITE LABEL (your own branding + adverts)
TIER THREE: WHITE LABEL (no adverts + analytics)

22. TIER ONE: FREE
TIER TWO: £500 p/m
TIER THREE: £1000 p/m

23. WHAT are we ASKING
for?

24. so… £150k to fund our product development
to market.
so…[surf the wave]today

25. so… [any questions?]
@marklochrie @clmdigital @clareasmud @richvick