Using Video to Generate, Score, and Convert More Leads
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Check out this LaunchPoint series webinar to discover how to maximize the impact of your video marketing!
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Using Video to Generate, Score, and Convert More Leads
- 1. LaunchPoint Webinar Series Using Video to Generate, Score, and Convert More Leads June 29, 2016
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 6/29/2016 Engagement Marketing Platform • This webinar is being recorded! Slides and recording will be sent to you after the webinar • Enter your questions in the chat – we will get to them after the webinar • Posting to social? Make sure to use #mktgnation or tweet @marketo or @wistia Housekeeping
- 3. Using Video to Generate, Score, and Convert More Leads
- 5. Why Video?
- 6. Video allows you to… ✦ Build Trust ✦ Create a Human Connection ✦ Tell a Story ✦ Discover more about your audience
- 7. At Every Stage in the funnel
- 8. SOMEONE IN THE AUDIENCE “But Phil, We don’t know how to do video”
- 12. 1. Generating Leads Scoring Leads Converting Leads
- 13. 1. Generating Leads Scoring Leads Converting Leads
- 14. Video Content For Lead Gen ✦ Lectures ✦ Webinars ✦ Courses ✦ Interviews ✦ Workshops ✦ Webcasts
- 18. Long Form ≠ One Take
- 19. Don’t use these platforms for your on-site video…
- 20. ON-SITE VIDEOS CONTEXTUALLY SPECIFIC SOCIAL VIDEOS CONTEXTUALLY BROAD
- 22. Turnstile
- 23. 26% @ MIDDLE 25% @ START 49% @ END Turnstile Locations
- 24. 24%16% 3.4% CONVERSION @ START CONVERSION @ MIDDLE CONVERSION @ END Conversion Rate by Location
- 25. 0 10 20 30 40 50 2.3x 4.5x Turnstile Conversion Rate by Location
- 27. Branded player colour = 19% increase in play rate
- 28. Customise your video player to match your brand colours
- 30. Custom thumbnail = 35% increase in play rate
- 31. Think of thumbnails like movie posters
- 32. 1. Generating Leads Scoring Leads Converting Leads
- 36. 1. Generating Leads Scoring Leads Converting Leads
- 37. Video in Email
- 38. 300% increase in clicks vs regular image
- 39. Use Annotations & CTAs to drive next actions
- 41. If you include the word “click” 2.6% (+202%!)
- 42. Use playback data to ensure timely follow-up
- 49. 8016 LEADS!
- 51. Thank You!
Editor's Notes
- The EMP is augmented by the the most complete ecosystem of marketing partners called LaunchPoint. No one solution can meet every marketer’s needs, we have a comprehensive ecosystem of 400+ Launchpoint solutions across 20 different marketing categories that augment the Mareto EMP to provide marketers with the complete solution for all their needs. Examples of popular categories that augment the EMP include Content Marketing (Kapost, Uberflip), Social Media (Hootsuite, Sprinklr), Mobile Marketing (Twillio, StrikeIron), Predictive Scoring and Analytics (Lattice Engine, Mintigo, Fliptop) and many more.
- NBED WIstia for COntext Dependent Social Platforms for Context independent social has to be context free, because in order to succeed, it had to get organic traction when presented in stream, not just when directly sought out.
- Wistia’s email collector, Turnstile, is compatible with Twitter cards, so if someone watches your video, they can subscribe to your list directly from the timeline.
- Unique bvranded player - another reason why you should use Wisti!