This document summarizes a webinar about integrating mobile marketing with marketing automation. It discusses how mobile usage is growing rapidly, especially among students. It recommends adopting a mobile-first approach and choosing tools that allow quick mobile optimization and faster multi-platform messaging updates. The webinar demonstrates a mobile marketing platform that provides mobile web tracking and ties into Marketo lead generation features. Future plans include enabling location-based services and push notifications through a native mobile app.
Hybrid selling B2C scale with B2B considered purchase options, relationship building.
This animated slide is meant to showcase our reliance on “hope” marketing. Previously, we would host a series of independent events and hope that the prospective students we spoke to connected with us. While suitable in a growing market, hope won’t get us as far in an ultra competitive market.
This animated slide is meant to showcase our reliance on “hope” marketing. Previously, we would host a series of independent events and hope that the prospective students we spoke to connected with us. While suitable in a growing market, hope won’t get us as far in an ultra competitive market.
In the past, our lead nurturing has been a set of independent events. Today, we are introducing a steady stream of experiences that work together to inform and engage.
In the past, our lead nurturing has been a set of independent events. Today, we are introducing a steady stream of experiences that work together to inform and engage.
Explosive growth in the number of mobile devices attaching to networkBack-office access even higher
High school students are already mobilizedBecoming mostly smartphone usersIt is where our next customers are already in the high schools.
Start slow
Adds mobile to the mix, not a replacement for existing CMS – I am able to do it with less than 10 hour in using the platform, not ramp up time just get going.Hire expensive consultant/external firmGet ITS/internal to build it.