SlideShare una empresa de Scribd logo
1 de 32
Descargar para leer sin conexión
BIGGEST
SEARCH STORY
OF THE
YEAR SO FAR?
BIGGEST
SEARCH STORY
OF THE
YEAR SO FAR?
Trends In Search #MKTGNATION14
SURPRISE: GOOGLE IS STILL
HUGE
Google
68%
Bing
19%
Yahoo
10%
Others
3%
Market Share
source: ComScore, June 2014
Desktop searches
Read: Yahoo Search Share Falls Below
10 Percent For “All-Time Low”
17.8 billion explicit core searches total
SO LET’S TALK GOOGLE…
 SEO developments
 Knowledge Graph & quick answers
 Google+ dead or alive?
 Beyond Google:
changes that mobile is bringing
 Q&A on anything
PANDA? PENGUIN?
HUMMINGBIRD?
 Is Google out to get people with all these
animal actions?
 And what are these animal actions?
 The goal is really to improve search results
because ultimately, Google works for
searchers not publishers
 Behind the zoo….
PANDA: TARGETING THIN
CONTENT
 Launched Feb. 2011,
designed to keep
low-quality or “thin”
content from ranking
 Roughly every month,
Google filters everything
though Panda to trap new
stuff & free others
 Focus on real quality to survive
(always the answer for any search success)
PENGUIN: TARGETING SPAM
 Launched April 2012,
meant to fight spam,
especially bad links
 Every six month or so,
Google filters everything
though Penguin to find
spam regular systems miss
 Don’t think link building;
think audience building….
LINK RULE INSANITY
 Paid links have long been warned against…
 But more complicated as native advertising
and native ads have grown
 Widgets get popular, so Google warns against them
 Infographics get popular, so Google warns against them
 Guest posting gets popular, so Google warns against
“blogging for links”
 Feels safer now not to link to anyone or to “nofollow”
everything
 Feels insane Google punishes for bad links rather than simply
discounts credit
HUMMINGBIRD: THE NEW SEARCH
ENGINE
 Announced in Sept. 2013,
this is an entire rebuild of
Google’s search engine
 Panda, Penguin are just
parts of that engine
 The new engine can better
tap into “signals” or “fuel”
to rank results
 A major change is improved support for
“entities” and “entity search”
ENTITIES & ENTITY SEARCH
 Google (and Bing) are
learning to search not
just for matching
patterns of letters
but people, places
and things
 A search for “obama” in the past would look for
those letters in that order
 With entity search, Obama is understood as a
person that can be connected to other people and
various facts….
Trends In Search - Danny Sullivan
FACTS & KNOWLEDGE GRAPH
GROWTH
Read: Google's Knowledge Graph
GROWTH OF QUICK/DIRECT
ANSWERS
Read:
Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
GROWTH OF QUICK/DIRECT
ANSWERS
Read:
Google’s Knowledge Graph Is Showing Step By Step Instructions
LOCAL SEARCH & THE
CAROUSEL
Read: Google Local Carousel Spinning Out Of Control
What Matters?
NEW: PIGEON, NEW LOCAL SEARCH
ALGO
 Revealed last week,
designed to improve
local search results
 Factors still being
analyzed but makes
review directories like
Yelp, TripAdvisor stronger
 Integrates web search ranking factors
(such as links) along with Knowledge Graph
data & local search factors (distance, ratings)
Read:
Google “Pigeon” Updates Local Search Algorithm
WHAT ABOUT GOOGLE+ BEING DEAD?
 Exec change in April
led to rumors/leaks
(which Google denies)
that Google+ would die
 More likely social sharing
site continues but
“Google+ification” of
YouTube & elsewhere will ease up
 Authorship images already dropped
 But use of social signals for personalized
rankings continues….
Read: Google+ Will Not Die But May Change &
What Would Happen If Google Did Kill Google+?
THERE ARE NO NORMAL RESULTS
MOVING ON TO MOBILE
 Everyone’s talking about a “mobile first” world
 You don’t need a mobile site to rank better,
but…
 A site with problems for smartphone searches
on Google may not rank as well
 More important: knowing how to react in
“Always On” mobile search world….
SEARCHING ON THE MOVE
CALLS NOT CLICKS: YOU
READY?
WHAT ABOUT GOOGLE+ BEING DEAD?
 Click-to-call?
 Mobile-
friendly
version
of site?
 App for repeat visitors?
Read: Google+ Will Not Die But May Change &
What Would Happen If Google Did Kill Google+?
THE NEXT SEO FRONTIER?THE NEXT SEO FRONTIER?
via: Kerry Dean, SMX Advanced June 2014
Google Now Sending
Searches to Apps
“we’re expanding
it to work for English
content worldwide.
And we’re including
24 more apps…
THE NEXT SEO FRONTIER?THE NEXT SEO FRONTIER?
via: Kerry Dean, SMX Advanced June 2014
– Google Search Blog Apr. 3, 2014
PREDICTIVE SEARCH
GROWING
Read: Google Now –
When Google Searches Before You Think To
MICROSOFT HAS IT, TOO
Read: Cortana, Microsoft’s Predictive
Search Challenger To Google Now & Siri
THE WEARABLE SEARCH
 Notifications on
your phone
 On your wrist
 And even in
your eyes…
Trends In Search - Danny Sullivan
Trends In Search - Danny Sullivan
Trends In Search - Danny Sullivan
WHERE WEARABLES MAY GO
 People may not flock to
Glass but nearly half like
idea of smartwatches
 “Agents” like Google Now
& Cortana getting smarter
at predicting our search
needs
 Stay tuned; location
“gating” likely key in future
TAKEAWAYS / Q&A
 Quality content rules, so invest for the long-term
 Build an audience, not links
 Search is shifting from keywords to concepts;
be that concept, that entity, esp. through structured data
 Surviving shift to direct answers means being the
essential answer; can Google live without you?
 Search will continue to get personalized, social likely a
key factor, so be social
 Are you thinking about the mobile visitor with your landing
pages?
 Predictive search, wearables mean new opportunities
BIGGEST
SEARCH STORY
OF THE
YEAR SO FAR?
BIGGEST
SEARCH STORY
OF THE
YEAR SO FAR?

Más contenido relacionado

La actualidad más candente

Why Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItWhy Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItSevans Strategy
 
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
 
SearchLove San Diego 2017 | Emily Grossman | The New Mobile
SearchLove San Diego 2017 | Emily Grossman | The New MobileSearchLove San Diego 2017 | Emily Grossman | The New Mobile
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
 
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
 
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
 
Mobile-First Preparedness- what we've learned from crawling the top 1 million...
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Mobile-First Preparedness- what we've learned from crawling the top 1 million...
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
 
Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum
Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy KrumMobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum
Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy KrumMobileMoxie
 
Mobile-First Indexing & The Story Your Data Isn't Telling You
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobile-First Indexing & The Story Your Data Isn't Telling You
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
 
ppt presentation Google algorithm
ppt presentation Google algorithmppt presentation Google algorithm
ppt presentation Google algorithmjoeydutta
 
A guide to Social SEO
A guide to Social SEOA guide to Social SEO
A guide to Social SEOSustainly
 
What gotyouthere cindykrum-mobilev2
What gotyouthere cindykrum-mobilev2What gotyouthere cindykrum-mobilev2
What gotyouthere cindykrum-mobilev2MobileMoxie
 
How to spot a bad link
How to spot a bad linkHow to spot a bad link
How to spot a bad linkLinkRisk
 
Emerging Trends in Online Search
Emerging Trends in Online SearchEmerging Trends in Online Search
Emerging Trends in Online SearchDistilled
 
Advanced Keyword Research Webinar (2021)
Advanced Keyword Research Webinar (2021)Advanced Keyword Research Webinar (2021)
Advanced Keyword Research Webinar (2021)Sidra Condron
 
The future of content marketing v2
The future of content marketing v2The future of content marketing v2
The future of content marketing v2iAcquire
 
Keyword Research for SEO and PPC in 2020
Keyword Research for SEO and PPC in 2020 Keyword Research for SEO and PPC in 2020
Keyword Research for SEO and PPC in 2020 Mike Roberts
 
Mobile-First Indexing or a Whole New Google - Digitalzone 2018
Mobile-First Indexing or a Whole New Google - Digitalzone 2018Mobile-First Indexing or a Whole New Google - Digitalzone 2018
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
 
SearchLove San Diego 2017 | Michael King | Machine Doing
SearchLove San Diego 2017 | Michael King | Machine DoingSearchLove San Diego 2017 | Michael King | Machine Doing
SearchLove San Diego 2017 | Michael King | Machine DoingDistilled
 
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...Distilled
 
How google works (speech )
How google works (speech )How google works (speech )
How google works (speech )ALI HAIDER
 

La actualidad más candente (20)

Why Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItWhy Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About It
 
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...
 
SearchLove San Diego 2017 | Emily Grossman | The New Mobile
SearchLove San Diego 2017 | Emily Grossman | The New MobileSearchLove San Diego 2017 | Emily Grossman | The New Mobile
SearchLove San Diego 2017 | Emily Grossman | The New Mobile
 
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
 
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...
 
Mobile-First Preparedness- what we've learned from crawling the top 1 million...
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Mobile-First Preparedness- what we've learned from crawling the top 1 million...
Mobile-First Preparedness- what we've learned from crawling the top 1 million...
 
Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum
Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy KrumMobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum
Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum
 
Mobile-First Indexing & The Story Your Data Isn't Telling You
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobile-First Indexing & The Story Your Data Isn't Telling You
Mobile-First Indexing & The Story Your Data Isn't Telling You
 
ppt presentation Google algorithm
ppt presentation Google algorithmppt presentation Google algorithm
ppt presentation Google algorithm
 
A guide to Social SEO
A guide to Social SEOA guide to Social SEO
A guide to Social SEO
 
What gotyouthere cindykrum-mobilev2
What gotyouthere cindykrum-mobilev2What gotyouthere cindykrum-mobilev2
What gotyouthere cindykrum-mobilev2
 
How to spot a bad link
How to spot a bad linkHow to spot a bad link
How to spot a bad link
 
Emerging Trends in Online Search
Emerging Trends in Online SearchEmerging Trends in Online Search
Emerging Trends in Online Search
 
Advanced Keyword Research Webinar (2021)
Advanced Keyword Research Webinar (2021)Advanced Keyword Research Webinar (2021)
Advanced Keyword Research Webinar (2021)
 
The future of content marketing v2
The future of content marketing v2The future of content marketing v2
The future of content marketing v2
 
Keyword Research for SEO and PPC in 2020
Keyword Research for SEO and PPC in 2020 Keyword Research for SEO and PPC in 2020
Keyword Research for SEO and PPC in 2020
 
Mobile-First Indexing or a Whole New Google - Digitalzone 2018
Mobile-First Indexing or a Whole New Google - Digitalzone 2018Mobile-First Indexing or a Whole New Google - Digitalzone 2018
Mobile-First Indexing or a Whole New Google - Digitalzone 2018
 
SearchLove San Diego 2017 | Michael King | Machine Doing
SearchLove San Diego 2017 | Michael King | Machine DoingSearchLove San Diego 2017 | Michael King | Machine Doing
SearchLove San Diego 2017 | Michael King | Machine Doing
 
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...
SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertis...
 
How google works (speech )
How google works (speech )How google works (speech )
How google works (speech )
 

Destacado

Design Patterns in Semantic Search
Design Patterns in Semantic SearchDesign Patterns in Semantic Search
Design Patterns in Semantic SearchBen Zipkin
 
Big data and enterprise search trends 120827nn
Big data and enterprise search trends 120827nnBig data and enterprise search trends 120827nn
Big data and enterprise search trends 120827nnCathy McKnight
 
A Model of Consumer Search Behaviour
A Model of Consumer Search BehaviourA Model of Consumer Search Behaviour
A Model of Consumer Search BehaviourTony Russell-Rose
 
UI Design, Trends, Patterns and User Experience - Academy of Design
UI Design, Trends, Patterns and User Experience - Academy of DesignUI Design, Trends, Patterns and User Experience - Academy of Design
UI Design, Trends, Patterns and User Experience - Academy of DesignShiran Sanjeewa
 
Site Search - patterns and analysis
Site Search - patterns and analysisSite Search - patterns and analysis
Site Search - patterns and analysisGerry White
 

Destacado (6)

Design Patterns in Semantic Search
Design Patterns in Semantic SearchDesign Patterns in Semantic Search
Design Patterns in Semantic Search
 
A Taxonomy of Site Search
A Taxonomy of Site SearchA Taxonomy of Site Search
A Taxonomy of Site Search
 
Big data and enterprise search trends 120827nn
Big data and enterprise search trends 120827nnBig data and enterprise search trends 120827nn
Big data and enterprise search trends 120827nn
 
A Model of Consumer Search Behaviour
A Model of Consumer Search BehaviourA Model of Consumer Search Behaviour
A Model of Consumer Search Behaviour
 
UI Design, Trends, Patterns and User Experience - Academy of Design
UI Design, Trends, Patterns and User Experience - Academy of DesignUI Design, Trends, Patterns and User Experience - Academy of Design
UI Design, Trends, Patterns and User Experience - Academy of Design
 
Site Search - patterns and analysis
Site Search - patterns and analysisSite Search - patterns and analysis
Site Search - patterns and analysis
 

Similar a Trends In Search - Danny Sullivan

The State of Search
The State of SearchThe State of Search
The State of SearchDFWSEM
 
The State of Search: 2016 Edition
The State of Search: 2016 EditionThe State of Search: 2016 Edition
The State of Search: 2016 EditionDanny Sullivan
 
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
 
The Changing Landscape Of Search
The Changing Landscape Of SearchThe Changing Landscape Of Search
The Changing Landscape Of SearchDanny Sullivan
 
Voice Search Blue Paper
Voice Search Blue PaperVoice Search Blue Paper
Voice Search Blue Paper4imprint
 
Is Google A Good Neighbor When It Comes to Local Search?
Is Google A Good Neighbor When It Comes to Local Search?Is Google A Good Neighbor When It Comes to Local Search?
Is Google A Good Neighbor When It Comes to Local Search?Search Engine Land
 
Jellyfish Agency googleplus POV
Jellyfish Agency googleplus POVJellyfish Agency googleplus POV
Jellyfish Agency googleplus POVJellyfish Agency
 
How to Navigate Google+ Without Going Insane
How to Navigate Google+ Without Going InsaneHow to Navigate Google+ Without Going Insane
How to Navigate Google+ Without Going InsaneLindsay Mineo
 
What Is Pagerank Is An Algorithm Developed By Sergey Brin...
What Is Pagerank Is An Algorithm Developed By Sergey Brin...What Is Pagerank Is An Algorithm Developed By Sergey Brin...
What Is Pagerank Is An Algorithm Developed By Sergey Brin...Melissa Hewitt
 
Big book-of-digital-marketing
Big book-of-digital-marketingBig book-of-digital-marketing
Big book-of-digital-marketingTika Ayati
 
Big-Book-of-Digital-Marketing.pdf
Big-Book-of-Digital-Marketing.pdfBig-Book-of-Digital-Marketing.pdf
Big-Book-of-Digital-Marketing.pdfHasibulislam682651
 
Big book-of-digital-marketing
Big book-of-digital-marketingBig book-of-digital-marketing
Big book-of-digital-marketingQualityWebs
 
SEO meetup Utrecht
SEO meetup UtrechtSEO meetup Utrecht
SEO meetup UtrechtRoy Huiskes
 
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon
 
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'Phil Bradley
 
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brGoogle Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brLuiz Almeida
 
Defining the Search Experience
Defining the Search ExperienceDefining the Search Experience
Defining the Search ExperienceMarianne Sweeny
 

Similar a Trends In Search - Danny Sullivan (20)

SLCSEM.org State of Search Marketing with Danny Sullivan
SLCSEM.org State of Search Marketing with Danny SullivanSLCSEM.org State of Search Marketing with Danny Sullivan
SLCSEM.org State of Search Marketing with Danny Sullivan
 
The State of Search
The State of SearchThe State of Search
The State of Search
 
The State of Search: 2016 Edition
The State of Search: 2016 EditionThe State of Search: 2016 Edition
The State of Search: 2016 Edition
 
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
 
The Changing Landscape Of Search
The Changing Landscape Of SearchThe Changing Landscape Of Search
The Changing Landscape Of Search
 
Voice Search Blue Paper
Voice Search Blue PaperVoice Search Blue Paper
Voice Search Blue Paper
 
Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010Search: The Big Picture - Danny Sullivan AIM 2010
Search: The Big Picture - Danny Sullivan AIM 2010
 
Is Google A Good Neighbor When It Comes to Local Search?
Is Google A Good Neighbor When It Comes to Local Search?Is Google A Good Neighbor When It Comes to Local Search?
Is Google A Good Neighbor When It Comes to Local Search?
 
Jellyfish Agency googleplus POV
Jellyfish Agency googleplus POVJellyfish Agency googleplus POV
Jellyfish Agency googleplus POV
 
How to Navigate Google+ Without Going Insane
How to Navigate Google+ Without Going InsaneHow to Navigate Google+ Without Going Insane
How to Navigate Google+ Without Going Insane
 
What Is Pagerank Is An Algorithm Developed By Sergey Brin...
What Is Pagerank Is An Algorithm Developed By Sergey Brin...What Is Pagerank Is An Algorithm Developed By Sergey Brin...
What Is Pagerank Is An Algorithm Developed By Sergey Brin...
 
Big book-of-digital-marketing
Big book-of-digital-marketingBig book-of-digital-marketing
Big book-of-digital-marketing
 
Financial Analysis Of Google
Financial Analysis Of GoogleFinancial Analysis Of Google
Financial Analysis Of Google
 
Big-Book-of-Digital-Marketing.pdf
Big-Book-of-Digital-Marketing.pdfBig-Book-of-Digital-Marketing.pdf
Big-Book-of-Digital-Marketing.pdf
 
Big book-of-digital-marketing
Big book-of-digital-marketingBig book-of-digital-marketing
Big book-of-digital-marketing
 
SEO meetup Utrecht
SEO meetup UtrechtSEO meetup Utrecht
SEO meetup Utrecht
 
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
 
Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'Online Conference 2006 'The Death of Search'
Online Conference 2006 'The Death of Search'
 
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brGoogle Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
 
Defining the Search Experience
Defining the Search ExperienceDefining the Search Experience
Defining the Search Experience
 

Más de Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesMarketo
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationMarketo
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Marketo
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021Marketo
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021Marketo
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
 

Más de Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Último

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 

Último (20)

Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 

Trends In Search - Danny Sullivan

  • 1. BIGGEST SEARCH STORY OF THE YEAR SO FAR? BIGGEST SEARCH STORY OF THE YEAR SO FAR? Trends In Search #MKTGNATION14
  • 2. SURPRISE: GOOGLE IS STILL HUGE Google 68% Bing 19% Yahoo 10% Others 3% Market Share source: ComScore, June 2014 Desktop searches Read: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” 17.8 billion explicit core searches total
  • 3. SO LET’S TALK GOOGLE…  SEO developments  Knowledge Graph & quick answers  Google+ dead or alive?  Beyond Google: changes that mobile is bringing  Q&A on anything
  • 4. PANDA? PENGUIN? HUMMINGBIRD?  Is Google out to get people with all these animal actions?  And what are these animal actions?  The goal is really to improve search results because ultimately, Google works for searchers not publishers  Behind the zoo….
  • 5. PANDA: TARGETING THIN CONTENT  Launched Feb. 2011, designed to keep low-quality or “thin” content from ranking  Roughly every month, Google filters everything though Panda to trap new stuff & free others  Focus on real quality to survive (always the answer for any search success)
  • 6. PENGUIN: TARGETING SPAM  Launched April 2012, meant to fight spam, especially bad links  Every six month or so, Google filters everything though Penguin to find spam regular systems miss  Don’t think link building; think audience building….
  • 7. LINK RULE INSANITY  Paid links have long been warned against…  But more complicated as native advertising and native ads have grown  Widgets get popular, so Google warns against them  Infographics get popular, so Google warns against them  Guest posting gets popular, so Google warns against “blogging for links”  Feels safer now not to link to anyone or to “nofollow” everything  Feels insane Google punishes for bad links rather than simply discounts credit
  • 8. HUMMINGBIRD: THE NEW SEARCH ENGINE  Announced in Sept. 2013, this is an entire rebuild of Google’s search engine  Panda, Penguin are just parts of that engine  The new engine can better tap into “signals” or “fuel” to rank results  A major change is improved support for “entities” and “entity search”
  • 9. ENTITIES & ENTITY SEARCH  Google (and Bing) are learning to search not just for matching patterns of letters but people, places and things  A search for “obama” in the past would look for those letters in that order  With entity search, Obama is understood as a person that can be connected to other people and various facts….
  • 11. FACTS & KNOWLEDGE GRAPH GROWTH Read: Google's Knowledge Graph
  • 12. GROWTH OF QUICK/DIRECT ANSWERS Read: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
  • 13. GROWTH OF QUICK/DIRECT ANSWERS Read: Google’s Knowledge Graph Is Showing Step By Step Instructions
  • 14. LOCAL SEARCH & THE CAROUSEL Read: Google Local Carousel Spinning Out Of Control What Matters?
  • 15. NEW: PIGEON, NEW LOCAL SEARCH ALGO  Revealed last week, designed to improve local search results  Factors still being analyzed but makes review directories like Yelp, TripAdvisor stronger  Integrates web search ranking factors (such as links) along with Knowledge Graph data & local search factors (distance, ratings) Read: Google “Pigeon” Updates Local Search Algorithm
  • 16. WHAT ABOUT GOOGLE+ BEING DEAD?  Exec change in April led to rumors/leaks (which Google denies) that Google+ would die  More likely social sharing site continues but “Google+ification” of YouTube & elsewhere will ease up  Authorship images already dropped  But use of social signals for personalized rankings continues…. Read: Google+ Will Not Die But May Change & What Would Happen If Google Did Kill Google+?
  • 17. THERE ARE NO NORMAL RESULTS
  • 18. MOVING ON TO MOBILE  Everyone’s talking about a “mobile first” world  You don’t need a mobile site to rank better, but…  A site with problems for smartphone searches on Google may not rank as well  More important: knowing how to react in “Always On” mobile search world….
  • 20. CALLS NOT CLICKS: YOU READY?
  • 21. WHAT ABOUT GOOGLE+ BEING DEAD?  Click-to-call?  Mobile- friendly version of site?  App for repeat visitors? Read: Google+ Will Not Die But May Change & What Would Happen If Google Did Kill Google+?
  • 22. THE NEXT SEO FRONTIER?THE NEXT SEO FRONTIER? via: Kerry Dean, SMX Advanced June 2014
  • 23. Google Now Sending Searches to Apps “we’re expanding it to work for English content worldwide. And we’re including 24 more apps… THE NEXT SEO FRONTIER?THE NEXT SEO FRONTIER? via: Kerry Dean, SMX Advanced June 2014 – Google Search Blog Apr. 3, 2014
  • 24. PREDICTIVE SEARCH GROWING Read: Google Now – When Google Searches Before You Think To
  • 25. MICROSOFT HAS IT, TOO Read: Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri
  • 26. THE WEARABLE SEARCH  Notifications on your phone  On your wrist  And even in your eyes…
  • 30. WHERE WEARABLES MAY GO  People may not flock to Glass but nearly half like idea of smartwatches  “Agents” like Google Now & Cortana getting smarter at predicting our search needs  Stay tuned; location “gating” likely key in future
  • 31. TAKEAWAYS / Q&A  Quality content rules, so invest for the long-term  Build an audience, not links  Search is shifting from keywords to concepts; be that concept, that entity, esp. through structured data  Surviving shift to direct answers means being the essential answer; can Google live without you?  Search will continue to get personalized, social likely a key factor, so be social  Are you thinking about the mobile visitor with your landing pages?  Predictive search, wearables mean new opportunities
  • 32. BIGGEST SEARCH STORY OF THE YEAR SO FAR? BIGGEST SEARCH STORY OF THE YEAR SO FAR?