A look at App usage and inspiring apps.

1. Inspiring Apps and Stats
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Lucy Bryan-Smith

2. Consumer preference for mobile apps vs mobile sites should
also be thought through as part of mobile strategy. This data
from Nielsen on mobile media time shows the consumer
preference for mobile apps which account for 89% of media
time in mobile as might be expected from the use of the most
popular social network, email and news apps (Bosomworth,
2015)
Waste Not, Want Not
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Lucy Bryan-Smith

3. Waste Not, Want Not
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Lucy Bryan-Smith
Over the span of just a few years, the concept of app usage
has transformed from a novelty to an essential part of the
mobile user experience. With millions of apps now available
and more being rolled out every day, there is an app for
everyone, regardless of age, race or interest (Nielsen, 2015).

4. The BBC Good Food – Recipes
Tips and cooking tools app is free to download, but, charges
for additional curated cookbooks. We offer 20 free recipes, 50
glossary items, cooking tips and a multiple timer tool for free
in the app (I Tunes, 2015).
Waste Not, Want Not
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Lucy Bryan-Smith

5. Waste Not, Want Not
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Lucy Bryan-Smith
Healthy Recipes - By SparkRecipes
There is over 500,000 recipes from the world’s largest healthy
recipes website, SparkRecipes.com. All of the recipes have
been tried and tested by home cooks , and the free app
makes it easy to whip up your favorites wherever you go (I
Tunes, 2015).

6. Love Food Hate Waste
The Love Food Hate Waste application will help you cut your
food waste by providing recipes based on the left over food
in your kitchen. Keep a track of your shopping within the app
and use it to help you reduce the amount of good food you
throw away by cooking inventive meals. UK homes throw
away 7.2m tonnes of food & drink each year (I Tunes, 2015).
Waste Not, Want Not
RSA Student Awards
Lucy Bryan-Smith

7. Bosomworth, D. (2015). Mobile Marketing Statistics 2015, Retrieved from http://www.smartinsights.com/mobile-marketing/mo-
bile-marketing-analytics/mobile-marketing-statistics/
Nielsen. (2015) Retrieved 2 January 2016 from http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-
time-for-entertainment.html
I Tunes. (2015) Retrieved 2 January 2016 from https://itunes.apple.com/gb/genre/ios-food-drink/id6023?mt=8