Talk at the World Information Architecture Day, 15 February 2014, Italy.

1. Photo: Tim (and Julie) Wilson, Flickr
lucarosati.it @lucarosati
From product
to experience
Building memorable
user experiences

2. Product

3. Photo: Jacques, Flickr

4. Experience

5. "
90% of users are now
moving across devices to
accomplish a goal.

6. So, what is an
experience?

7. Product vs Experience

8. Start
To be
continued

9. Photo: Sean Stephens, Flickr
ux are processes
and (hi)stories

10. Sketch by Dan Willis, dswillis.com

11. Photo: Walter Lim, Flickr

12. And what the role of
information
architecture?

13. IA is a connector
Photo: Mr. T in DC, Flickr

14. …and a bridge
Photo: Eirik Newth, Flickr

15. Website
Social
network
Papery
stuff
Physical
environment
IA
Mobile
…

16. Senseable City Lab, MIT
Ubiquitous computing attaches the
information shadow to the object.
Information shadow: the digitally accessible information
about an object.
Kuniavsky, Smart Things

17. Photo: janet lackey, Flickr

20. custom paths – by theme, time, interest
custom contents or correlations
re-find past or common paths
Photo: Eric Parker, Flickr

21. Images elaboration: Annalisa Falcinelli

22. track and make visible
the histories of people
with the environment
Photo: Urbino walk in progress

23. Top-down (designers)
Bottom-up (people)

24. Photo: Kake Pugh, Flickr

25. Tools

26. Journey map

29. Map: Baliani, Croci, Divizia, Sanna, Violante

30. Affinity diagram with
journey items

34. Photo: Daoli Tea, Flickr
Pervasive IA
Filtering rules
Local IA
(single channel)

35. More?"
"
http://lucarosati.it/blog/category/architetturainformazione-pervasiva
http://pervasiveia.com

36. Photo: Roswell Park, Flickr
From product
to experience
Building memorable
user experiences