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Facebookの企業利用を検討している国内企業向けに作成しました。ファンページ作成の意義と手順を説明しています。【岡村直人作成】
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FAX:03-6438-0920](https://image.slidesharecdn.com/facebook-101013233124-phpapp01/85/facebook-1-320.jpg)
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Facebookのススメ
- 1. Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
- 2. • • Social Media • Facebook • 1. 2. 3. 4. 5. 6.
- 4. PC 400 300 200 100 0 10 30 10 30 40 60 40 60
- 5. 2 6,000,000 300 ※1 10 19
- 8. • • • •
- 9. Social Media
- 11. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
- 12. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
- 14. Facebook
- 16. BP
- 17. Twitter 10 100 Mixi 20 UU/M Facebook 30 10
- 21. SNS • • • Mixi • GREE • ※ mixi
- 22. • Facebook • • • Facebook
- 23. • • •
- 25. Facebook
- 26. • ROI 6% • 84 • 68 26% • 68 • 57 • 68% 43 King Fish Media
- 27. • → • → • → • → • → • →
- 28. 3
- 29. SNS Facebook CEO : Mark Zuckerberg
- 30. • UV •
- 31. • SNS • •
- 34. .
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- 37. . • •
- 38. . • • .
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- 40. . • • . • • .
- 41. • • • Facebook • • • • • •
- 42. • • KPI •
- 43. .
- 45. ficial Of • • Facebook • • Facebook
- 46. osed Cl • • •
- 47. • • • • FB • HootSuit •
- 48. .
- 49. On-Page Promotion V.S. Off-Page Promotion
- 50. ON
- 51. ON OFF
- 52. On-Page Promotion V.S. Off-Page Promotion ON OFF
- 56. Sosial Search Optimization • Google Bing • • • (Static FBML) •
- 57. Facebook Ads
- 58. → ↑
- 59. • •
- 60. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
- 61. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
- 62. • • • SEM SMM • 2 (WOMMA)
- 63. Tips • • CTR 1 • Facebook • Facebook •
- 66. Social Plugins
- 67. • • Twitter TV Youtube • •
- 68. .
- 69. / ( ) • / • / ( ) ( ) •
- 70. • • Facebook • • •
- 71. • • • • •
- 72. .
- 73. Static FBML
- 75. TabSite Facebook Pages ASP CMS
- 76. • • Facebook Bit.ly •
- 77. • •
- 78. .
- 79. • : ( ) • :
- 80. • : • :
- 81. • : Facebook (Facebook ) • :
- 82. • : ( ) Facebook • :
- 83. Wildfire
- 84. Wildfire • • • • • • •
- 85. Wildfire Twitter!!
- 86. • • •
- 88. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos